Our Target Audience

No Yes

279
Student
176

124
Working
Professio…
130

75
Homema…
92

40
Retired
38

21
Other
25

0 25 50 75 100 125 150 175 200 225 250 275 300

​Insight - The target audience should be working professionals because they carry laptops the most.

Action - Offer discounts that would attract working professionals.

        Product Pricing

Group 1 - Preteens Group 2 - Teens Group 3 - Young Adults Group 4 - Adults

1,242.51
1,490.45
Student
1,756.67

1,266.67
1,670
Other
4,665.22
5,560

1,988.24
Homemaker
3,462.82
5,309.72

Working 3,500
Professional 5,540
8,572.34

Retired
7,825
6,489.19

0 1K 2K 3K 4K 5K 6K 7K 8K 9K

Insight - Working professionals (those who are adults) are willing to pay the most at 8.5k.

Action - The price can be determined as shown in the graph.

           Sales per Region

Sales (in lakhs)

Central 69.84

East 36.72

South 40.03

North 48.61

West 76.23

0 10 20 30 40 50 60 70 80

Product ▼

​Insight - The west region has the most sales.

Action - More products can be stocked up in the west.

What distinguishes your product from the competition ?
Samsonite's Pro DLX is efficiently packed with all the features
concerning a business travel
Main Compartment with Two Divisions
The main compartment of the bag is divided into two parts to
keep your clothes and documents organized and accessible. The
compartment has butterfly straps and zipped pockets that
ensures a hassle free travel experience
Emergency Bag
A dual-purpose emergency bag is provided with the suitcase. It
can act as an additional storage bag in case you decide to do a
quick shopping

What will you say to them ?

The Laptop Roller Case from Samsonite is inspired by the momentum of urban
existence. It combines vital versatility along with contemporary styled shapes.
These roller cases are designed to delight you in many unexpected ways. They
are convenient and built to endure long term usage, thereby ensuring you enjoy
your travel and make some beautiful memories to cherish for a lifetime.
How, when, and where will you reach
them?

​ e can reach potential customers through advertisements both online and offline during the financial
W
year. They can be posted online on various social networking sites such as Linkedin and also be put up in
places like airports where people are likely to travel for business. 
 Increase in number of follower on social media
accounts on the company suggesting 
increasing interest/trust of people 
KPI's

More digital traffic on websites that sell directly

to the intrested customer {D to C} 

Increase in sales in all sales channels such as 

B to B to C 

B to C 

B to B