STRAT MEETING

2019

VBT_Quarter I
 1. CLUB OVERVIEW
• Total Members: 2,598
• NJM: 201
• Expiry Members: 281
• Renew Members: 288
• % retention:1,02%
• Net movement: -80
 2. Sales OVERVIEW
• Sale Productivity
– Total Revenue: 8.381.929.000 @ 109 %
– Number of service calls conducted: 9.864
Closing ratio WI
• 194
Leads Appt PAs Sale

●
1,605 ●
PA Sales:453
●
517 – -55%
●
10.754 -8,333 ●
WI Sales:25
33,6% -12%
%
 Chart of Products

ES12 2

ES18 37

EP1 3

EP6 3

EP12 128

EP24 110

EP60 7

M2M 14

ESVIP3 14

EPP12 23

EPP18 61

VIP5 10

0 20 40 60 80 100 120 140

Packages
 3. PT OVERVIEW
• PT Productivity
– Total Revenue: 5,289,370,000,
85,9%(6,156,000,000)
– Total sessions conducted: 7,380
– Average ss conducted/PT: 4.19ss/1 PT
– % Penetration: 406/2,598=15,6%
 Chart of Products
Muay thai 12 1

Kickboxing 12 1

Kickboxing 108 2

Kickboxing 72 1

Kickboxing 15 1

Boxing 72 2

Boxing 12 1

PT 144 12

PT108 1

PT72 44

PT48 27

PT36 31

PT24 23

PT12 15

0 5 10 15 20 25 30 35 40 45 50

Packages
 REVENUE MOM
MILLIONS DONG
JAN FEB MAR

3,435,573
2,350,173
2,271,741

2,268,876
1,599,980

1,166,885
Me mbe r ship Sa le Fit ness Sa le
 TOTAL COST MOM
MILLIONS DONG
JAN FEB MAR

319,212

289,392
284,546
283,125

255,143

250,539

40,557

33,875
30,438

E le c t r ic it y Wa t er St a ffi ng
 SWOT analysis
• Opportunities
As a centrally located club, make a chance to
reach many potential customers
Especially high-class customers, office areas with
employees
High-life population
 SWOT analysis
• Weakness:
 Opened in a period of saturation with many
competitors
Degradation due to activities for five years
Card Package pricing against rival Clubs is higher
and tools are not enough to serve the needs of
members
Parking is cramped, members often fail to send cars,
annoying when members to experience the service
 SWOT analysis
Threats
New Competitors: Square Gym, Blue Gym, Califonia
RenComparison competitors to Elite
Location: Location is usually opposite of Elite areas
Rental fee: Rental fees are also heaper than Elite Fitness
Price: California CLUB prices divide the package types and prices are
equivalent to the accompanying service, Blue Gym: Price from 8 mil for
one year
 4.Action plan_ Sales
 Apr: Book a booth at Vincom Center from 26-28th Apr
 Every 3 months, place a booth in Vincom to promote
our brand
 May: Program for students who focus on the card
package ES3 – ES6 months
 June: Family package discounts, on the occasion of 1st
June International Children's Club to organize a
child's program
 There will be plans to play flyers for the sale in the
next 3 months at Vin com Center and put the Lead
box at the shop aiming to add lead for sale
 5.Action plan_ PT
Apr:Centralized extraction of combo
package and family Package
May: Focus burn session and make good
service increase rennew possibilities.
Exploiting family package and EGT
June: Tapping programs for students.
 6.Action plan_ Operation
1: Headcount.
 CS: Work with CCS to propose additional headcount for CS to ensure control of
the towel as well as maintain service at the counter
 Sec: It is necessary to work with HR soon to have an interviewer to recruit
alternatives to two employees in a vacation job to ensure the department
maintains the control of the Club assets and the member is assured
 HSK: one sick men's staff ,need to work with Chief HSK to redistribute the work
schedule to ensure hygiene in the club.
 ME, Admin, Store keeper : Maintaining each department a person ensures
enough personnel to complete the daily tasks
 LG: Need an additional one manpower to ensure LG has enough to store
swimming pool and launch products in summer
 7.Action plan_ Operation
2 Training :
Departments to provide training to our employees for the next three months
 CS: expected training for all new and old employees on the processes
Payment process: Cash, cards, transfer, installment plan
Member control and provisioning processes
The Welcome guest process
Customer Service: Handle complaint, Core value
Extension procedure for PT
 SEC: expected training for employees on the content.
Fire prevention Procedures
Instructions for detecting and troubleshooting
Guidelines for inspection and maintenance of lockers locker
 HSK: expected training for employees on the content.
Detection and troubleshooting guidance
Guidance on how to use chemicals and norms used for chemicals
Guidance on cleaning procedures for yoga mats
Hygiene Guidance Area, pool
 LG: expected training for employee content
Registration process
Check and operate the machine for swimming pool, sauna,
Expert Skills for Swimming posture
 Me. WAREHOUSE, ADMIN: Always update the procurement procedures specified in relation to materials,
export in accordance with regulations of the company,
 4.Action plan_ Operation
3.Renovate :
Replace the lighting system for Elite Fitness VBT
Club
Polish the wooden stair
Replacement of rubber floor for Gym room
including carpets in cycling room
4. Other
 Engage to members: events/ activities outside
 Organizing staff to get survey of customer
comments
 Join to members to get more feedback to members
 8. Wish-list
• Activities for members: like outdoor yoga, bike racing
for members taking cycling class.
• Organizing Breakfast work out for members
• Organize open day on international days such as 1st
June, and programs for Kid Yoga, gym, Zumba
• Organize professional swimming competitions for
swimming interested members
• Extra space to re-organise the club