Professional Documents
Culture Documents
Group 1 Advertising - Neptune 2017
Group 1 Advertising - Neptune 2017
● Availability
- Only in Vietnam market
● Coverage
- domestic or global coverage
- Ethnic minorities in mountainous areas lack technological development and are
unable to access popular online advertisements.
- Use a variety of media with greater coverage: loudspeakers, flyers, radio, social
networks...
● Lack of market data
- Advertising only for Vietnam market
- Using VietNamese