Women’s Services

& Resources
Creative Brief
Presented by Elinor Cash
 Introduction
The official website for BYU–H Women’s Services & Resources states its mission as follows:

“To provide female students at BYU–Hawaii with services and resources that support their intel-
lectual ambitions, aid in their physical health and well-being, promote positive social opportuni-
ties, and bolster spiritual commitment to the gospel of Jesus Christ.”

This guide will aid in WSR’s mission to help women of BYU–H. The ultimate goal of this campaign is
to spread awareness of WSR and its location to the entire student body, women and men included.

This brief includes the following:

• Buyer Persona
• Persona Breakdown
• Deliverables
▪ Sticker
▪ Poster
• Web Content
▪ Survival Guide tip
▪ Sample social media post
• Awareness Event
▪ Event Breakdown
▪ Event promotion
• Social Media Campaign
▪ Soecial Media Calendar
▪ Sample Posts
• Inbound Strategies
▪ Email Newsletter
• Conclusion
Buyer Persona: “Lela”
A buyer persona is fictional representation of your client.
Having a buyer persona allows us to better market to our audience.

Demographics
• Female
• Mixed race; Caucasian and Tongan
• Recently married
• 23 years old
• Elementary Education major at BYU–H Marketing Messages
• Born and raised in Hawaii • Appeal to married students
• In senior year • Keep message short and quick
• Works as a TA • Focus on counseling for newlyweds
▪ “Just Married! Now What?”

Challenges
• Adjusting to married life
• Stressed about graduation
• Struggling to balance finances
• Unsure about future career
• Pressure from family to have children

Behaviors
• Checks email frequently
• Primarily uses Facebook
• Too busy for social events on campus
• Saving money for a car
Persona Breakdown
Stastics reflect the student body at Brigham Young University Hawaii

Gender Ethnicity Relationship Status

4%
22%
38% 13% 16%
62% 33% 84%
28%

Female Mixed Married

Male Caucasian Unmarried
Asian
Native Hawiian/Pacific Islander
Other

Top Five Bachelor Degrees Most Common Home Area

For Women Representation
• Business Management 1. US Mainland
• Elementary Education 2. Asia
• Hospitality and Toursim Management 3. Pacific
• Psychology 4. Hawaii
• Social Work

23
Average Age
https://about.byuh.edu/facts-and-figures
Deliverables
Below is a sticker design made specifically for the WSR Awareness campaign.

Its message is simple: to encourage and inspire students to overcome whatever challenges they
may face and to strive to be better. The design complies with WSR branding.

2 inches

~2 inches

On the following page is a poster designed for students like Lela in mind. It appeals to married
students, more specifically, recently married students. The poster features WSR’s marriage
guidance. It includes where to find WSR and how to get in contact.
Just married!
...Now what?
Marriage counseling and guidance
is available at
Women’s Resources & Services

Located at the Lorenzo Snow Building, room 165

Open Mon. – Fri. 8 am - 5 pm
Closed for devotionals and holidays
email wsr@byuh.edu with questions
Survival Guide Tip
One of the many resources that WSR offers to students is a ‘survival guide’ to help new students
acclimate to student life. The guide is written in SEO language. This will guide more visitors to the
WSR webpage.

Tip: Keep your home cockroach free

Cockroaches not only look scary, but they are also bad for your health*. They carry diseases
and their fecal matter can trigger asthma attacks. The worst part is that if you see one of
these pests in your house, there are probably dozens more hidden away in the walls and
floors. So how do you keep them out of your home?

First, ALWAYS have at least a couple of cockroach traps around your house. Place these in
dark and humid areas like cupboards, underneath sinks, and near showers. Also, clean up
any puddles or spills as quickly as possible. Cockroaches can live for months without food
but will die from dehydration very quickly.

Next, seal your food in airtight containers. For example, sugar is often sold in large bags.
Once these bags are open, it’s difficult to securely close them again. Opt for storing the sugar
in a sealed bag or container. Check your food for cockroaches or ants before cooking.

In addition, always take our your trash at night. A full trash can will attract all sorts of
unwanted critters, not just cockroaches. It may be tiring to take it out every single night,
but it’s worth it. You may not see them during the day, but cockroaches come out at night
to eat any food they can find, including your trash.

Finally, never leave dishes in the sink. Always clean them as soon as you can. If you are in a
hurry, at least rinse the dishes in water so there are no food chunks left on the dishes or sink.
If possible, dry off your dishes and put them away before you go to bed.

With diligent cleaning, you can win the fight against cockroaches. However, if the bug
problem becomes overwhelming, you can contact the Facility Management* department
if you live on campus for some extra pest control help.

Bonus tip: You might be tempted to squish any spiders and lizards you see hanging around
your house. Leave them be! They eat cockroaches and make great pets.

Embedded links to:

*https://facilitiesmanagement.byuh.edu/pest-control-recycling
**https://nchh.org/information-and-evidence/learn-about-healthy-housing/health-hazards-prevention-and-solutions/cockroaches/

SEO Keywords: cockroaches, cleaning, diseases, health

Social Media Post
WSR will need to promote this new student guide. Below is a sample Instagram post they could post on their
page to promote awareness. They can put the link in the Instagram biography where it can be easily accessed
by students.

New student stress?

Not anymore.

Introducing the
Student Survival Guide
Link is in bio
Homage: A Celebration of Women
Women’s History Month Event
In March, Women’s History Month, WSR will host a special event to celebrate women and promote aware-
ness of their department. The proposed event is Homage: A Celebration of Women. The concept of the
event is to hold a contest in which students can submit memoirs, art, or original music celebrating import-
ant women in their life such as mothers, leaders, family, or historical figures. A panel of judges, possibly
the Nyes, choose the best selection from each category. At an event at the end of the month, those select-
ed students can read aloud, perform, or showcase their work in front of an audience. Then, at the end of
the event, the judges reveal one winner from each category.

The goal of the event is to make the participants leave feeling empowered by the women in their lives.
They will also become more familiar with WSR and the Nyes.

Proposed Date and Location: Wednesday, March 29, 6-8 pm. At the pavillion where attendees can bring
blanket to sit on.

Expected Number of Attendees: 200 attendees. The selected performers will likely bring a group of friends
with them for support. In addition, performance based events usually do not get more than 300 attend-
ees.

Needed Volunteers:
- Check in table (two people)
- Snack table (two people)
- Event host (one person)
- Set up and take down (three people)
- Photographer (one person)
Budget Breakdown
Required Equipment:
- Performer stage Winner Prizes
- Speakers and microphone Writing category - $25
- Folding tables x2 Musical category - $25
- Extension Cord Artistic category - $25
- ID card swipe
- Hand sanitizer Advertisements
- Piano keyboard (if necessary) Posters - $25

Snacks
Cookies - $100

= $200
Event Promotion
Below are some sample posts to promote the event. The first would be posted at the beginning of the
month so students have time to prepare their artwork. The second would be posted two weeks before the
event. After the event, WSR could post photos of the event and thank everyone who came and highlight
the winners. The description of the posts would go into more detail about the competition and event.

Calling all artists!


 

 




 





 A CELEBRATION OF WOMEN


Join us on Wednesday, March 29
at the Hale Pavillion at 6-8 pm!

Sample Student Bulletin Announcement

Homage: A Celebration of Women Competition
Submit a piece of short literature, artwork, or original music about an important woman in your life.
Selected works will be performed at Homage: A Celebration of Women. Winners from each category will
receive $25. Submissions are due March 24th, email wsr@byuh.edu.

The following two pages are posters promoting the event. The first poster would be released about
month before the event to give students time to create their submission. The next would be released two
weeks before the event to raise awareness.
  ­

CREATIVE CONTEST
 

  

 

   
  

  




  ­

A CELEBRATION OF WOMEN
    
­
€‚ƒ„

 

 






Social Media Content
Social media is an important aspect of any business when it comes to promotion. It is a great
way to promote your business, spread awareness, and interact with clients.

The Secret
The secret to having a successful social media presence is interaction. Social media algorithms
look for posts and accounts that have a lot of interaction: comments, likes, shares, polls, and
saves. This is why it is important to promote interaction with every post, whether it be encour-
aging comments or taking a poll.

It is also important to provide links that will lead viewers to relevant pages. This is also great for
social media algorithms to pick up on your account and posts. It also provides viewers an easy
way to learn more. If someone sees a WSR post on Instagram, they might want to visit the WSR
website next. It is wise to provide them with an easy and logical way to get there.

Social Media Calendar

This link leads to a Google spreadsheet detailing how to post for the month of May. The suggest-
ed posts have a rang of topics from women’s health to teacher appreciation. What is important
that viewers find the posts enjoyable and informative.

https://docs.google.com/spreadsheets/d/1Dw7_C5t9UnG3HAWB_02U1-
ypq_EEVHhqFeUUIEBc7Jf0/edit?usp=sharing
We love our teachers and professors at BYU-Hawaii! They are what make our univer-
sity truly great. Today is teacher appreciation day, so show your teachers some love.
Write a little note about how they have impacted your life. Coment below what
you're going to do to make teacher appreciation day special!
#teacherappreciation #education #byuh
 Mother’s Day

This weekend
Mothers hold a special place in all of our hearts. That's why this Sunday we will be
celebrating mothers all around the world! Remember to call your mom or send her a
letter reminding her that you love her. Comment what you love about your mom!
#mothersday #women #byuhwsr
 Finals stress?

Finals will soon be upon us, bringing a little bit of stress with them, too! We've pro-
vided some ways to combat stress and how to prepare for finals so you can be confi-
dent. If you need additional counseling, counseling is available at the counseling
center or WSR. Which of the shared methods worked for you? How are you preparing
for finals?
#finals #education #stress #byuh
Inbound Strategies
Inbound strategies are methods to make a business more valuabel to its customers and cultivate a
long-term relationship with those customers. An example of an effect inbound strategy are email
newsletters. A newsletter is a simple yet efficient way to keep clients updated. For example, after a
client has been helped by WSR, a newsletter is a good way to remind them of their experience and
keep it on their mind. Clients can sign up for the newsletter if they visit the WSR office or their
social media pages.

Newsletter Template
Aloha [Name],

[Greeting]

Here are some cool things that are happening at the WSR office:

• [Event Name and Details]

• [Event Name and Details]
• [Event Name and Details]

If you aren’t following our social media already, make sure to do that. You’ll get reminders for all
WSR there, too!

Here’s a great quote/scripture to think about this week:

[Inspiring Quote/Scripture and a brief thought]

Remember, WSR is here to help you through your time at BYU–H. If you need any help, from
counseling to women’s health, we’re here for you. Feel free to schedule an appointment or visit us
our office.

With love,

The Women’s Services & Resources Team.

wsr@byuh.edu
(808) 675-3024
Lorenzo Snow Building 165
Sample Newsletter
Below is a sample newsletter than a student might receive from WSR.

Aloha Lela,

We hope you are doing well as finals come up. We’re rooting for you!

Here are some cool things that are happening at the WSR office:

• Q&A with the Nyes, Friday, Nov 25, 6 pm. There will be donuts and juice provided!
• Gratitude Night, Wednesday, Nov 30, 7 pm. We will be making our own gratitude journals.
• Popcorn Day, Friday, Dec 2, 10 am - 2 pm. Take a break from finals and get some popcorn from
the WSR office!

If you aren’t following our social media already, make sure to do that. You’ll get reminders for all
WSR there, too!

Here’s a great quote to think about this week:

“Great things are done by a series of small things done together.” -Vincent Van Gogh

You don’t have to have everything figured out all right now. As long as you do your best to move
forward a little every day, you’re doing just fine.

Remember, WSR is here to help you through your time at BYU–H. If you need any help, from
counseling to women’s health, we’re here for you. Feel free to schedule an appointment or visit us
our office.

With love,

The Women’s Services & Resources Team.

wsr@byuh.edu
(808) 675-3024
Lorenzo Snow Building 165
Conclusion
To trace the effectiveness of this creative campaign, carefully track the interaction on the social
media platforms as well as webpage traffic. In addition, keep track of event attendance as well as
the number of students utilizing WSR services. Certain elements of this campaign are bound to
work better than others. Make note of what works best and try to emulate those elements.

There is much that WSR can do to help the students of BYU–H. By following this plan, WSR will be
able to reach a many as students as possible, in turn making their time at BYU–H a positivie experi-
ence that wil prepare them for their future careers and roles.