Level Up Your Event with Branding and Strategies of Marketing

What is Digital Marketing?

Advertising that’s delivered through digital channels

Marketing Strategic

1. Define Problems & Target Market

 Pick the niche market for your business
 Analyze business overview & current market condition
 Define your target market

Hal ini bisa dilakukan dengan beberapa teknik analisis:

a. SCQA Analysis
 Situation
State the context. Set the scene. Must be indisputable and should establish the
relevance.
 Complication
Describe the problem. This must contain the crux of all the analysis of the facts
mentioned.
 Question
Make it clear what you have to solve. Must arise logically from the complication.
Must be SMART (Specific-Measurable-Actionable-Realistic-Time Bound).
 Answer
Present your recommendation. Should logically resolve all parameters of the
complication.
b. SWOT Analysis
 Strengths
Areas where your organization does particularly well, or factors that distinguish
you from your competitors.
 Weakness
Things taht your organization could improve or work upon. It is extremely
important to be honest during this exercise.
 Opportunities
Developments in external conditions (market government policy, buying habits etc)
that could help increase your company’s competitiveness.
 Threats
Anything that can negatively influence your company such as shift in market
requirements, supply chain problems etc.
2. How to Brand an Event
First, define your unique identity

 Logo  Brand personas

 Font SOP  Name of event
 Color palette  Tagline
 Tone of Voice  Hashtag formulation
 Steps

1) Social Media is a Must!

How to using social media expertly
 Use desain SOP (Content pipeline, clear PIC)
 Daily stand dup meeting under 30 minutes (check typos, made sure not wordy, and
sense of ownership)
 Use extra tools: FB ads manager, social blade, buffer to help track & analyze
2) Inbound Marketing
Use extra marketing tools
 Create a series of movies/microblog past (#Carbonpedia)
 Email marketing (Mailchimp, YAMM)
 Banner/flyer campaign
3) Be Creative
Creativity make your brand more powerfull
 Run competitions n giveaway
 Use influencers n KOL
 Personalized merchandise
 Develop UGC
 Collaboration post
4) Partnership could be an alternative
 Local media, local recommendation, local education communities
 Hoe to check? Check engangement from Social Blade + compare the avg in their
followers + compare the prices, optimized your budget
3. Tips Marketing and Copywriting
The AIDA Model
 Attention
View (orang melihat promo Anda di Google, Sosial Media, dll)
 Interest
Visitors (orang tertarik mengunjungi Website, menghubungi Anda)
 Desire
Visitor Data and Follow Up (orang bertanya lebih jauh dan memberikan kontak mereka)
 Action
Buyer and Customer (orang akhirnya menjadi pembeli dan menjadi pelanggan Anda)