Marketing plan

The Kyusinta business will determine the market size, market need, and market trends in

order to prosper and to focus on where the business will give time and effort. The Kyutsinta’s

marketing plan objectives is to recommend our strategies for them to have an idea and knows

how to implements these strategies, it is design to achieve their mission and to gain more profit

as they get attractively attention for Kyusinta customers.

The Kyusinta business will patronize to give fulfillments of the needs and wants and

much have a desired creativity focused or differential in able to provide better quality and greater

value to its customer. The market is the important aspect of the marketing plan to success of

Kyutsinta business and requires an intensive analysis.

Market Analysis

Key to our business success is the level of customer loyalty and repeat business we will

receive on an annual basis. Kyutsinta focuses sales in San Pablo with a population estimated by

the 2020 census to be 266,068. During the first operation, the kyutsinta business plans to sell to

immediate additional markets in San Pablo, Laguna, increasing the market size. In doing so, the

company will partner with local businesses in those communities to sell kyutsinta products

which is kakanin product and to teach local delicacies product.

Competition

The Kyutsinta business exists in a competitive environment. The business faces direct

competition. These are terms that produce the same product or very similar goods with regard to

its consideration about the company’s competitor and its market rival. It has a big impact on the

Kyutsinta business. Rivalry among competitors in the food delicacies industry is relatively

intense. While each major competitor has its own market niche, price, discounting, advertising

campaign, and new product introductions.

Kyutsinta business when inaugurated will strive to be the best and to deliver better and

quality product through well trained and qualified workforce. We are aware that we are not the

only kakanin business in the area where our business are located so for us to continue to position

our business to meet the needs of our customers in a way that differentiate us from our

competitors is imperative, therefore an analysis our competitors is necessary for us to know the

type of competition we face.

Since, competitors of Kyutsinta in the market are sell similar goods in that case the

Kyutsinta business will do a unique intensively conducted strategic marketing research and

development to attract more customers, to generate more demand and sales and also known as a

well -known snack shop.

Market Size, Sales & Share Projections

The kyutsinta business should know how big this market, the business also determine the

group of people who will bought the products and services and differentiate a particular areas in
which the business will extend time and effort to provide the needs, wants and desires in order to

meet their expectation for the innovative product and establish a successful business in town.

Strategies for reaching or exceeding your targeted sales levels

The kyutsinta business will utilize the product development strategy to guarantee

satisfaction of a product and services that the business offered to the consumers. The kyutsinta’s

strategy for reaching the target is enhancing the quality of the product and committed to being

unique. The business will promote the product through flyers, social media, and free taste.

Kyusinta business makes intensive marketing efforts to promote and develop the unique product

and affordable prices in which it could boost their sales and demand and could generate more

profits for the innovative development of the business in the industry.

Sales Strategy

Since the Kyutsinta business is a common business entity, the business need to apply

intensive marketing efforts in which they implement the marketing penetration strategy that will

help to promote the kakanin product in the market and also to build a deeper recognition and

connection towards to its target market which the business will penetrate. This Kyutsinta sales

strategy will make a greater opportunity to create additional competitive advantage and be a

prominent business in the market industry for the future.

Kyutsinta business committed to creating and providing the best quality products in all

our locations for our customer from the beginning. The Kyutsinta will position as the leading

kakanin business in all the areas where our business are located, offering high quality product

and service and value for money.

 Part of our mission is to educate our customers about kakanin; however, this must only be

done in a respectful fashion. Our knowledge is a resource, and must never be used to make a

customer feel uncomfortable or ignorant.