Product design and development consists of six steps:

1. Idea Generation-New or redesigned product ideas should incorporate customer needs and
expectations.

2. Preliminary Concept Development- In this phase, new ideas are studied for feasibility

3. Product/Process Development- If an idea survives the concept stage, the actual design process begins
by evaluating design alternatives and determining specifications for all materials, components, and
parts. This phase usually includes prototype testing, design reviews, and development, testing, and
standardization of the manufacturing processes

4. Full-Scale Production- If no serious problems are found, the company releases the product to
manufacturing or service delivery teams.

5. Market Introduction- The product is distributed to customers.

6. Market Evaluation- Market evaluation and customer feedback are used to initiate continuous
improvements.

Concurrent Engineering

 Concurrent engineering is a process in which all major functions involved with bringing a product to
market are continuously involved with product development from conception through sales.

 Multifunctional teams, usually consisting of 4 to 20 members and including every specialty in the
company. The functions of such teams are to perform and coordinate the activities in the product
development process simultaneously, rather than sequentially.

Design for Six Sigma

 Design for Six Sigma (DFSS) represents a structured approach to product development and a set of
tools and methodologies for ensuring that goods and services will meet customer needs and achieve
performance objectives, and that the processes used to make and deliver them achieve high levels of
quality.

 Concept development

 Detailed design

 Design optimization

 Design verification
The purpose of the design and development plan section is to provide
investors with a description of the product's design, chart its development
within the context of production, marketing, and the company itself, and
create a development budget that will enable the company to reach its goals.

Design for six sigma