The Process of Planning

and Development
Class 4
 What is the Planning Process
• Introduction
• There are several models of the planning process. This
lesson will focus on program planning as it applies to
public or government planning processes.
• Definition:
Planning can be viewed as an approach to problem solving.
It provides a systematic way of viewing problems and
developing short- and long-term solutions. It can also be
viewed as a decision-making process used to help guide
decisions concerning future needs.
 Stages of the Planning Process
Use as a guide to develop 5-10 year
program plans, or to revise existing plans

 Stage 1: Identify problems and needs

 Stage 2: Develop goals and objectives
 Stage 3: Develop alternative strategies
 Stage 4: Select strategies and develop detailed plan
 Stage 5: Design a monitoring and evaluation plan
What is the Product Development Process?

• Consider “RESORT TOURISM” is a product in this

concept
• The product development process encompasses all
steps needed to take a product from concept to
market availability. This includes identifying a
market need, researching the competitive landscape,
conceptualizing a solution, developing a product
roadmap, building a minimum viable product, etc.
 Who Is Involved in the Process?
• Product development requires the work and input of cooperative teams
across a resort business, including:
 Development
 Design
 Marketing
 Sales
 Finance
 Testing
Product managers act as the strategic directors of the development
process. They pull together the cross-functional team, communicate the
big-picture goals and plans for the product (via the product roadmap),
and oversee the team’s progress.
 The New Product Development (NPD) Framework
• This is a standard, composite approach that businesses often use to develop physical
products likely Resort Business. There are many variations to the NPD framework.
Some organizations use a five-step approach, while others break it into as many as
eight stages. Here is a common approach that divides the process into six steps:
• Step 1: Ideate
→Brainstorming, sometimes called the Fuzzy Front-End step, where the team shares
all of its innovative ideas.
• Step 2: Research/Feasibility analysis
→ Validating your idea with potential users, and reviewing competitive offerings.
• Step 3: Conceptualization, Planning and Development
→ resort project, frequently specifying the site,type,size,preffered operator, and
physical characteristics of the proposed product i,e. : resort Sourcing suppliers,
estimating the production budget, determining i.e.: how to price your product,
compliance with local government regulations etc. CONTD
• Step 4: Prototype/Commitment
→ Prototyping is an experimental process where design teams implement
ideas into tangible forms from paper to digital. Teams build prototypes of
varying degrees of fidelity to capture design concepts and developing a
sample of your finished product to share with key stakeholders.
With prototypes, you can refine and validate your designs so your brand
can release the right products.
• Step 5: Design, Layout, Cost and construction
→ Putting together a plan for vendors, materials, and other resources
needed to turn the successful prototype into a mass-market product.
• Step 6: Management and Operation
→ Documenting all of the costs required to bring the product to market.
This should include line items for manufacturing, materials, setup costs,
storage and shipping, taxes, etc.
 What are Best Practices for Your
Product Development Process?
• Although their specific approaches vary, most companies that repeatedly
deliver successful products to market share certain strategies. Below are
some of these best practices for new product development:
→ Start with your users’ needs and frustrations in mind.
→ Use market research and your own users’ feedback. (Don’t innovate in a
vacuum.)
→ Communicate regularly across your company. Share knowledge and
insights.
→ Use one of the many available frameworks for your product development
process. (Don’t try to develop without a system in place first.)
CONTD
→ Validate your product concepts as soon in the process
as possible. For some products, this might include a
“soft launch” in which you test the product with a small
group of early adopters, before a full-scale market
release.
→ Invite your cross-functional team into the ideation
and brainstorming stages. (Great insights about your
market can come from everywhere.)
→ Set realistic development timelines.
→ Focus only on ideas your organization has both the
resources and the expertise to execute on.
 Synthesis: An Integral Approach to Resort
Development and Master Planning
• Resort development and master planning must
integrate three types of objectives: economics, social,
and environmental
→ Economics: employement,business,recreation
→ Social: alternations market distributions, social
use of resort products, and community impacts,
→ Environmental: keeping within legal tolerances of
pollution and congestion
Q&A
Thank you