Standard Operating Procedure (SOP)

< product development and marketing >

PURPOSE:

From a business perspective, the goal of product development is to cultivate, maintain and
increase a company's market share by satisfying consumer needs. From the customer's point
of view, this is to ensure the value of the product as a premium good or service.

SCOPE:
Product development refers to the complete process of bringing a product to market. It also includes
updating existing products and introducing old products into new markets. This includes identifying
market needs, conceptualizing products, building product roadmaps, launching products and gathering
feedback. KEY WORDS:
product development and marketing
ASSOCIATED POLICIES AND PROCEDURES:
Because of standardization, even if each job is performed by different people, there will not be much
difference in efficiency and quality due to different people.
INSTRUCTIONS:
1. Concept/idea: The first step is the concept and ideation stage, where the product's functional and
performance requirements and buyer personas or "voice of the customer" can be defined. Customer
requirements and innovative functional design ideas are formulated and explored in depth to find
compelling potential solutions to identified market needs.
2. Feasibility study and design planning: The feasibility phase gives management an opportunity to
assess the potential success of the project, reviewing and refining the business case from different
perspectives. During this phase, the project team reviews the product design concept. Best meet
previously defined user requirements. Now, detailed, exhaustive project requirements have been
assembled that will guide the design and development phases.
3. Design and Development: In this phase, formal engineering specifications are created. Verification
and validation plans are developed for the future. These are final quality checks that will
systematically determine that all agreed deliverables are present and functioning in the final product.
The product is then developed according to the design, with regular checks throughout the process to
assess and reduce the risk of failure for end users and the project itself.
4. Testing and Validation: Thorough testing of the final product to assess the robustness of the design
and its ability to meet customer and performance requirements. Validation against design
requirements identified in Phase 2.
5. Validation & collateral production: Validation takes place against the customer needs that have
been identified at the ideation stage. Collateral is finalised and prepared to support the manufacture
and launch phase.
6. Manufacture/launch: Plans, specs and other relevant documentation are transferred to manufacture
for production, or software products and updates are released to customers. Marketing and launch
plans are finalised and activated. Software products are released to customers electronically as
updates or downloads.
7. Improvement: The new product becomes part of the company’s portfolio. Ongoing product
management ensures the product is subject to continuous upgrades and improvement. CAPA
processes are in place to feed into these actions.
MONITORING:
A designated our employee will inspect employees when they report to work to be sure that employee
is following this SOP.
CORRECTIVE ACTION:
Retain any our employee found not following the procedures in this SOP.
VERIFICATION AND RECORD KEEPING:
The processing coordinator will verify that foodservice employees are following this SOP by visually
observing the employees during all hours of operation.
DATE IMPLEMENTED: BY: 21/11/2022
DATE REVIEWED: BY: 21/11/2022
DATE REVISED: BY: 21/11/2022