Professional Documents
Culture Documents
Upload
Home
Explore
Login
Signup
Home
Explore
Search
Submit Search
Upload
Login
Signup
×
Search
Wipro ethics
Report
https://www.slideshare.net/abhinavtushant/wipro-ethics 1/41
12/4/22, 10:51 AM Wipro ethics
KIIT University
•
Apr. 11, 2015
•
11 likes
•
17,406 views
https://www.slideshare.net/abhinavtushant/wipro-ethics 2/41
12/4/22, 10:51 AM Wipro ethics
https://www.slideshare.net/abhinavtushant/wipro-ethics 3/41
12/4/22, 10:51 AM Wipro ethics
https://www.slideshare.net/abhinavtushant/wipro-ethics 4/41
12/4/22, 10:51 AM Wipro ethics
https://www.slideshare.net/abhinavtushant/wipro-ethics 5/41
12/4/22, 10:51 AM Wipro ethics
Advertisement
https://www.slideshare.net/abhinavtushant/wipro-ethics 6/41
12/4/22, 10:51 AM Wipro ethics
https://www.slideshare.net/abhinavtushant/wipro-ethics 7/41
12/4/22, 10:51 AM Wipro ethics
https://www.slideshare.net/abhinavtushant/wipro-ethics 8/41
12/4/22, 10:51 AM Wipro ethics
https://www.slideshare.net/abhinavtushant/wipro-ethics 9/41
12/4/22, 10:51 AM Wipro ethics
https://www.slideshare.net/abhinavtushant/wipro-ethics 10/41
12/4/22, 10:51 AM Wipro ethics
Advertisement
https://www.slideshare.net/abhinavtushant/wipro-ethics 11/41
12/4/22, 10:51 AM Wipro ethics
https://www.slideshare.net/abhinavtushant/wipro-ethics 12/41
12/4/22, 10:51 AM Wipro ethics
https://www.slideshare.net/abhinavtushant/wipro-ethics 13/41
12/4/22, 10:51 AM Wipro ethics
https://www.slideshare.net/abhinavtushant/wipro-ethics 14/41
12/4/22, 10:51 AM Wipro ethics
https://www.slideshare.net/abhinavtushant/wipro-ethics 15/41
12/4/22, 10:51 AM Wipro ethics
Advertisement
https://www.slideshare.net/abhinavtushant/wipro-ethics 16/41
12/4/22, 10:51 AM Wipro ethics
https://www.slideshare.net/abhinavtushant/wipro-ethics 17/41
12/4/22, 10:51 AM Wipro ethics
https://www.slideshare.net/abhinavtushant/wipro-ethics 18/41
12/4/22, 10:51 AM Wipro ethics
https://www.slideshare.net/abhinavtushant/wipro-ethics 19/41
12/4/22, 10:51 AM Wipro ethics
https://www.slideshare.net/abhinavtushant/wipro-ethics 20/41
12/4/22, 10:51 AM Wipro ethics
Next SlideShares
Upcoming SlideShare
https://www.slideshare.net/abhinavtushant/wipro-ethics 21/41
12/4/22, 10:51 AM Wipro ethics
CSR-trends in India
cjno
https://www.slideshare.net/abhinavtushant/wipro-ethics 22/41
12/4/22, 10:51 AM Wipro ethics
Csr
vishuaggarwal
https://www.slideshare.net/abhinavtushant/wipro-ethics 23/41
12/4/22, 10:51 AM Wipro ethics
1 of 19
Ad
https://www.slideshare.net/abhinavtushant/wipro-ethics 24/41
12/4/22, 10:51 AM Wipro ethics
1 of 19
Ad
Wipro ethics
Apr. 11, 2015
•
11 likes
•
17,406 views
Report
Download Now
Download
Business
Read more
KIIT University
Follow
Read more
Business
Advertisement
Recommended
Samsung
Akeeb Siddiqui
6.4k views
•
15 slides
Advertisement
Recommended
https://www.slideshare.net/abhinavtushant/wipro-ethics 26/41
12/4/22, 10:51 AM Wipro ethics
https://www.slideshare.net/abhinavtushant/wipro-ethics 27/41
12/4/22, 10:51 AM Wipro ethics
https://www.slideshare.net/abhinavtushant/wipro-ethics 28/41
12/4/22, 10:51 AM Wipro ethics
https://www.slideshare.net/abhinavtushant/wipro-ethics 29/41
12/4/22, 10:51 AM Wipro ethics
https://www.slideshare.net/abhinavtushant/wipro-ethics 30/41
12/4/22, 10:51 AM Wipro ethics
Samsung
Akeeb Siddiqui
6.4k views
•
15 slides
https://www.slideshare.net/abhinavtushant/wipro-ethics 31/41
12/4/22, 10:51 AM Wipro ethics
Advertisement
CSR-trends in India
cjno
•
5.2k views
Handbook on-corporate-social-
responsibility-in-india (1)
Aakansha Singhal
•
33 views
Csr
vishuaggarwal
•
1.1k views
https://www.slideshare.net/abhinavtushant/wipro-ethics 32/41
12/4/22, 10:51 AM Wipro ethics
Corporate social responsibility (2)
madhumeeta dhar
•
411 views
csr: legislation
Rajesh Timane, PhD
•
321 views
CSR in India
Vikash Gupta
•
13.7k views
CSR-trends in India
cjno
5.2k views
•
13 slides
https://www.slideshare.net/abhinavtushant/wipro-ethics 33/41
12/4/22, 10:51 AM Wipro ethics
•
11 slides
Csr
vishuaggarwal
1.1k views
•
10 slides
Azim premji
ajay singh
•
33k views
Tata ppt
Niveditha Jayaram J
•
43.7k views
Wipro presentation
manishkr90
•
54.7k views
Importance of-business-ethics
Syed Arslan
•
168.3k views
https://www.slideshare.net/abhinavtushant/wipro-ethics 34/41
12/4/22, 10:51 AM Wipro ethics
Lal Bahadur Shastri Institute of
Management
•
3k views
Hr Ethical Issues
simply_coool
•
28.1k views
Professional Ethics
Krish Jagan
•
23.1k views
Business Ethics
Ronaldo Navato
•
58.3k views
Advertisement
Wipro
Hemanth Yadavalli
•
39.7k views
Wipro
sushruth kamarushi
•
5.4k views
Wipro
sushruth kamarushi
•
2.4k views
pfofile of wipro
jobybus
•
6.1k views
Wipro
Shirley Veronica
•
2.1k views
KPO
Manash Kumar Das
•
https://www.slideshare.net/abhinavtushant/wipro-ethics 36/41
12/4/22, 10:51 AM Wipro ethics
2.3k views
Analysis of Wipro
Anand Tomar
•
1.3k views
Wipro
Hemanth Yadavalli
39.7k views
•
29 slides
Alkaline_WomenUp.pptx
SimantaMridha1
•
4 views
typeofproducts (1).pptx
MerryKrissRivera1
•
4 views
Hull Products.pptx
MohammedAQasem1
•
3 views
HRM-4.pptx
DemekeChimdessa1
•
7 views
https://www.slideshare.net/abhinavtushant/wipro-ethics 38/41
12/4/22, 10:51 AM Wipro ethics
Advertisement
Related Books
Free with a 30 day trial from Scribd
See all
The Breakthrough Imperative: How the Best Managers Get Outstanding Results
Mark Gottfredson
(4/5)
Achieve Manufacturing Excellence Lean and Smart Manufacturing: Requirement for the Successful Implementation of the Factory of the Future
Dr Azlan Nithia
(0/5)
Service Integration and Management (SIAM™) Professional Body of Knowledge (BoK), Second edition
Claire Agutter
(0/5)
The INSURTECH Book: The Insurance Technology Handbook for Investors, Entrepreneurs and FinTech Visionaries
Sabine L.B VanderLinden
(0/5)
Market Research
Dr.V.V.L.N. Sastry
(0/5)
Organization Development: Developing the Processes and Resources for High-Tech Businesses
Baisham Chatterjee
(0/5)
Innovating Analytics: How the Next Generation of Net Promoter Can Increase Sales and Drive Business Results
Larry Freed
(0/5)
The Purchasing Machine: How the Top Ten Companies Use Best Practices to Manage Their Supply Chains
R. David Nelson
(3.5/5)
The DAP Strategy: A New Way of Working to De-Risk & Accelerate Your Digital Transformation
Raj Sundarason
(0/5)
Outbound Hiring: How Innovative Companies are Winning the Global War for Talent
Vijay Sharma
(0/5)
https://www.slideshare.net/abhinavtushant/wipro-ethics 39/41
12/4/22, 10:51 AM Wipro ethics
(0/5)
Reaping the Benefits of Industry 4.0 through Skills Development in High-Growth Industries in Southeast Asia: Insights from Cambodia, Indonesia, the Philippines,
and Viet Nam
Asian Development Bank
(0/5)
Data Mastery in Freight Forwarding: How to digitalize your freight forwarding and logistics company
Oliver Gritz
(0/5)
Related Audiobooks
Free with a 30 day trial from Scribd
See all
Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation [4th Edition]
Damian Ryan
(4/5)
They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer, Revised & Updated
Marcus Sheridan
(5/5)
The Product-Led Organization: Drive Growth by Putting Product at the Center of Your Customer Experience
Todd Olson
(4.5/5)
Start Your Own Business: The Only Startup Book You'll Ever Need [7th Edition]
The Staff of Entrepreneur Media, Inc.
(5/5)
Designed for Digital: How to Architect Your Business for Sustained Success
Jeanne W. Ross
(4.5/5)
What's Your Digital Business Model?: Six Questions to Help You Build the Next-Generation Enterprise
Peter Weill
(4.5/5)
Outside In: The Power of Putting Customers at the Center of Your Business
Harley Manning
(3.5/5)
The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave
Robbie Kellman Baxter
(5/5)
The 2020 Workplace: How Innovative Companies Attract, Develop, and Keep Tomorrow's Employees Today
Jeanne C. Meister
(2.5/5)
The Change Maker's Playbook: How to Seek, Seed and Scale Innovation in Any Company
Amy J. Radin
(4/5)
Big Data Revolution: What farmers, doctors and insurance agents teach us about discovering big data patterns
Rob Thomas
(3/5)
The Risk-Driven Business Model: Four Questions That Will Define Your Company
Karan Girotra
(4/5)
The Leadership Campaign: 10 Political Strategies to Win at Your Career and Propel Your Business to Victory
Scott Miller
(5/5)
Will Post for Profit: How Brands and Influencers Are Cashing In on Social Media
Justin Blaney D.M.
(0/5)
Wipro ethics
1. 1.
Wipro
Business Ethics & Corporate Social Responsibility
Abhinav Tushant – 1018002
Anish Kumar – 1018008
Biswajit Das – 1018038
Anubhav Rath –
1020003
Ranjan Kumar – 1020026
Ritesh Kumar – 1020027
Kaushal Kumar Singh – 1021015
Saurav Mangal Murti – 1021023
Section – “A”
2. 2.
WIPRO Page | 1
Background of the Wipro
Origin & Governance
The Company was incorporated on 29 December 1945, in Mumbai by Mohamed Premji as
'Western India Vegetable Products Limited later abbreviated to 'Wipro'. It was initiating set up as a
manufacturer of vegetable and refined oils in Mumbai
under the trade names of Kisan, Sunflower
and Camel. The logo of company still contains a sunflower to reflect products of the original
business.
In 1966,
after the death of Mohamed Premji’s, his son Azim Premji returned home from Stanford
University and took over Wipro as its chairman at the age of 21.
https://www.slideshare.net/abhinavtushant/wipro-ethics 40/41
12/4/22, 10:51 AM Wipro ethics
During the 1970s and 1980s, the company shifted its focus to new business opportunities in the IT
and computing industry, which was at a nascent stage in
India at the time. In 1982, the name was
changed to Wipro Limited. February 2002, Wipro became the first software technology and
Services Company in
India to be certified for ISO 14001 certification. Wipro also achieved ISO 9000
certification to become the first software company to get SEI CMM Level 5 in
2002. Wipro has a
workforce of 140,000 serving clients across 61 countries.
Products & Services
Product: Aerospace, Banking, Consumer packaged goods,
High-Tech, Insurance, Media,
Mobile device, Pharmaceutical & Life sciences, Retail, Telecom equipment, Utilities, Auto
motive, Communication service
provider, Energy, Health care, Hospitality and leisure,
Manufacturing, Media devices, Natural resources, Public infra structure, Securities &
capital markets,
Transportation etc.
Service: Analytical & information management, BPO, Consulting service, Product
engineering services, Mobility, Business application
services, Cloud services, Eco energy
and Infrastructure management services
3. 3.
WIPRO Page | 2
Performance
Revenue from IT services segment grew by 18.05%. there was addition of 174 new clients during
the year. Profit from IT
services increase by 160 bps. The increase in gross margin as a percentage
of revenue is primarily attributeable to depreciation in the value of the Indian rupee
against the US
dollar. Selling and Marketing Expenses grew from 6.60 to 6.84% of revenue. There is growth rate
of 4.9%, 7%, 18.2% and 14.2% from
America, Europe, APAC & Other Emerging Markets and India &
Middle East which constitute 50%, 29%, 12% and 9% of total IT services of Wipro.
Opportunities
Investing in key growth bets in industries like banking, Healthcare, oil and gas, utilities etc,
countries like US, continental Europe, Asia Pac and
solution such as infrastructure service solution.
To be a strong ecosystem partnership of domain, technology and geography. Focus on drive
impact through
disruptive technology such as cloud, analytics and mobility. Sales transformation
by Account Real Estate focus and sale Enablement. Providing Services in
delivery to Automate the
process, Enhanced competence program and in Supply chain segment.
Challenges
Revenues from IT sevices are derived in major
currencies of the world therefore currency
fluctuation can adversely affect our revenues and gross margins. There is high competition from
competitor with a
threat of price war. 79% of revenue comes from United States and Europe,
there is reduction in demand because of economic slowdown. The change in
imitation law are
making more difficult to obtain visa for employees, ability to compete and provide service in this
region could be impaired.
Outlook
Based
on Nasscom Strategic Review 2014, WIPRO’s IT- BPM exports are estimated to cross USD 86
billion in FY 2014, growing at 13 per cent. The ability to be
customer friendly and centric has been
a crucial factor in the rise. US continues to be the largest geographic market for India, accounting
for 62 percent, the
highlight for the year was revival in demand from Europe, which grew at 14
4. 4.
WIPRO Page | 3
percent in FY 2014. BFSI continues to be the largest vertical segment accounting 41 per cent of
industry exports. IT Services is expected
to grow at 14.3 per cent in FY 2014, ER& D exports are
estimated to grow by an estimated 11.1 per cent in FY 2014 driven by domain - specific solutions
focusing on convergence customization, efficiencies and localization.
BPM services growth could be at 11.9 per cent in FY 2014 boosted by demand from
selected
customers reverting to Outsourcing Business Process, especially from the BFSI, Automotive and
Retail sectors.
Award & Recognitionfor being
Ethical
Wipro Honored as World’s Most Ethical Company by Ethisphere Institute for the Fourth
Successive Year, 2015.
Wipro won ‘NASSCOM
Corporate Award for Excellence in Diversity and Inclusion 2014’,
recognized for outstanding work in the Persons with Disability (PwD) category.
Wipro
recognized as the company with Best CSR & Sustainability practices by Asian Centre
for Corporate Governance & Sustainability.
Wipro recognized as
World Leader for corporate action on climate change by CDP in 2014.
Wipro ranked #1 in India 2013 ranking of Carbon Disclosure Leadership Index
(CDLI).
Wipro ranked No 2 in the Global 500 listing of Newsweek’s Green Company Rankings 2012.
5. 5.
WIPRO Page | 4
Corporate Moral Development
In the code of business ethics Wipro was the first company to establish a set of beliefs to guide
business
code of conduct in the 1970s. The company successfully compiled an Integrity
Manual which was drawn from the Wipro values to guide the employees
conduct with their
customers. Wipro introduced a helpline service known as “WIPRO SOS” which comprises of the
senior members of the company including
the chairman Azim Premji who are always available to
guide the Wiproites on the grounds of moral, legal and ethical issues that may arise in their
working.
Wipro’s Promise
With atmost respect to human values, Wipro promises to server its customer with integrity,
through innovative, value for money solutions by
applying thought, day after day.
Human Values
Their human values say, “we respect the unique needs of customers and employees. We are
sensitive to their
differing needs, in our interactions with them.” Values are what we get best out
of company’s employees.
Integrity
With integrity they promise to deliver what
they commit, and carry out whatever they do with
honestly fairness, reliability and uprightness Integrity ensures that the company stands up right
against all
odds, is truthful and stays committed to resolving internal conflicts. it helps them in
being ethical.
Innovation
To Wiproites innovation means that they
consistently offer novel and superior solutions to satisfy
the needs of the customer. In this competitive world there are innumerable innovations. But at
Wipro
they see to it that their innovation makes difference and less longer. It helps to focus on
solutions speedy executions and building a superior organization.
6. 6.
WIPRO Page | 5
Value for Money
Everybody promises value for money, but in Wipro they deliver it through constant improvement
in quality, cost and
speed. They provide exactly what a customer wants – higher quality with
better price. They concentrate more on the substance rather than anything else and
that is what
makes Wipro different. Along with the value for money Wipro provides them with confidence.
Wipro’s Ombudsprocess
Wipro’s Ombudsprocess
was introduced on 15th August 2003. This process thus enable the
employees to discover information which they believes shows a serious malpractice,
impropriety,
abuse or wrongdoing within the organization and such information are disclosed internally without
any fear of reprisal.
A study was carried out
by the All India Management Association (AIMA) which produced the
findings that produced limelight about Wipro as follows:
‘Simplicity and character’
in the style of top management leadership
Passion and commitment for ambitious goals and urge for supremacy across the
organization as the driving and
energizing force.
Principle-centred paradigm, which reflects strongly held and explicitly articulated values
and business philosophy, to carry out business in
a unique and ethical manner.
Developing competencies to create competitiveness in the global and domestic market by
benchmarking the productivity and
quality parameters with world class organizations.
Openness, transparency, meritocracy, and professionalism in management and
governance.
Sensing
and creation of business opportunities, constant adaptation, pro-action, and
change by the firm as an open social-technical-economic organic system.
Coevolving with
its business environment; creating and sharing value and wealth; and sensitive to its
relevant societal issues.
Distinct institutional identity
and culture, with deeply ingrained shared values, and a well-
defined purpose that create a sense of belonging and pride among the organization
members and
endow the organization with a brand equity, cohesiveness and longevity.
Wipro is thus having ethical as well as unethical practices existing side by side but
Wipro continues
to focus on curbing its deficiencies and enhancing its ethical standards thus making it an Emerging
Ethical Organization.
7. 7.
WIPRO Page | 6
Environmental Sustainability
Wipro has been trying to work for the environment for quite a few years now as evident from their
activities
in different spheres of corporate activities. Wipro is really into implementing of green
building design concepts in its setting up of new office buildings around
the world in different
campuses, with adopting best practices in IT infrastructure to lower down its carbon footprint, its
wastage of power and other necessary
resources. Wipro also uses clean energy source in its day to
day operations in its office campuses. Rain water harvesting and water recycling also are pivots in
working towards a better environment initiative taken by Wipro. Solid wastes are recycled for land
refilling and also preparing cooking fuel in Wipro
campuses lowering energy costs and lower
environmental impact on surrounding thanks to Wipro.
Wipro provides its customers with a new integrated
solutions portfolio with focus on their
environment goals too. The portfolio offered covers green computing, green IT and clean energy
solutions all together.
The Climate Change Crisis
Wipro aims to work towards solving a part of the world’s climate change crisis looming thanks to
unchecked growth of pollution
and urbanization which is stressing out the world environment.
Wipro took India governments solar and energy efficiency quite seriously and has tried to back
it
up with investments in green buildings, better IT infrastructures, efficient factories and smarter
grids. Possibilities of working with the government hand in
hand to proactively engage in policy
making and implementation to ensure better adoption of clean and green technologies as such
there is faster adoption of
the technologies
Access to clean water
With the growing population of the world one of the main issues coming up to the world is access
to clean water. With
pollution playing its roll in reducing water safe to drink available to the
world’s population the misuse and inability of half of world’s population to water
treatment
facilities is also playing havoc on world. It’s said that the third world war will be fought on control
8. 8.
WIPRO Page | 7
of quality drinking water sources. The world needs the governments putting out a workable plan
to control wastage and provide people
with access to clean and safe drinking water. What the
corporate like Wipro are trying to do is provide an appropriate and equitable solution for pricing
water
available to the public masses. They are working out plans to save water in their office
buildings with efficient fittings and practices, adopting ways to recycle
water, reduce use and more
importantly wastage.
Sustainable cities
The world is moving toward a more city centric functions. With estimated half the
population to
be living in cities by next quarter of the century there is need to manage sustainably the rise in
urbanization lately in the modern world. As we
look to solve the problem of providing better
shelters and amenities to the people living already in these cities or who are migrating into these
cities, the
corporate as well as the government need to be on their toes to plan and chart out the
methodology to do so. Business houses and corporate will be the main
attractors of this new
population and so will be playing a major role in creating a sustainable urbanization map for the
new urban population looking after the
common good of having humane living conditions and
facilities in a densely packed place. These corporate and business houses need to partner and
provide
greener infrastructures and also help and contribute in shaping and implementation of
policies in this direction. The smart cities of future need to be able to be
providing people with
sustainable infrastructures and technologies.
Sustainable food security: while the population of the world grows at an alarming rate the
food
production doesn’t and that’s a cause of worry for the people around the world. The direct cause
result of this would be food scarcity and deaths due to
hunger, diseases due to mal nutrition.
What the corporate like Wipro can do is help the biotech companies of the world to engage and
develop viable crop
productivity solutions for people. This people also need to help in the food
logistical department resulting in lower of the food lost in transition and
transportation in supply
chains all over the world.
https://www.slideshare.net/abhinavtushant/wipro-ethics 41/41