University of Cebu-Main Campus

College of Hospitality Management

PRACTICUM with Conferences and Seminar

NAME OF STUDENT: Katrina A. Carmelotes YEAR: 2nd year

WEBINAR TOPIC: Digital Marketing in Tourism and Hospitality

DATE: May 26, 2022

NAME OF SPEAKER/S and DESIGNATION: Mr. Bryan Abella Kitchen Manager & Chef

REFLECTION PAPER

A. INPUTS OR HIGHLIGHTS OF THE WEBINAR DISCUSSIONS

1. Digital marketing
2. Pros and cons about digital marketing
3.
4.
5.

B. LEARNINGS ACQUIRED:
1. Digital marketing is the use of public platform to promote your products and services.
This helps your product or services to be known in public
2. The advantage of making a digital marketing is that wider reach of the customers.
Lower cost for advertising your product or service. The cons are high competition in
every platform you use.
3.
4.
5.

C. IN RELATION TO THE WEBINAR CONDUCTED TODAY, HOW CAN IT BE USEFUL AND BENEFICIAL
TO YOUR FUTURE CAREER? (70 – 100 WORDS)

- The topic talks about digital marketing how it help to our industry to promote the service
and product to the customers. By learning this I can make my own product and I will use my
knowledge about digital marketing.