Module 4 Quiz: Entrepreneurial Branding: MGT-1100

Module 4 Quiz: Entrepreneurial Branding

 Question 1 1 / 1 pts

_____ is the image a company promotes and the connotations it fosters of

itself and its products.

History of dealing

Reputation

Correct! Brand

Genre

Question 2 1 / 1 pts

_____ is the image a company chooses to convey to its customers.

Partner funnel

Shareholder strategy

Correct! Brand strategy

Marketing analysis

2/6
 Module 4 Quiz: Entrepreneurial Branding: MGT-1100

Question 3 1 / 1 pts

_____ are short and catchy positioning statements that quickly

communicate some core aspect of the brand to the consumer.

Punchlines

Witty banter

Correct! Taglines

Pick-up lines

1 / 1 pts
Question 4

_____ is a very short song or sound that brands a product or company and
helps promote it.

Brand

Tagline

Brand advocate

Correct! Jingle

Question 5 1 / 1 pts

_____ is someone who is a fan of your products and passes on the word to
others
 Module 4 Quiz: Entrepreneurial Branding: MGT-1100

Independent contractor

Brand influencer

Correct!
Brand advocate

Employee

Question 6 1 / 1 pts

All of the following are part of the Branding Checklist, except _____.

Integrate marketing mix

Correct! Acquire competing brands

Develop website and social media

Monitor brand

Question 7 0 / 1 pts

______ in a brand can save the consumer time and may create an
emotional connection to the company.

ou Answered Loyalty

orrect Answer Trust

Fidelity

Aversion

4/6
 Module 4 Quiz: Entrepreneurial Branding: MGT-1100

Question 8 1 / 1 pts

A _____ is the name of a product or service offered by a company (for

example, Coca-Cola and Goodyear).

Marketing mix

Product genre

Correct! Brand name

Family brand

Question 9 1 / 1 pts

Branding is often less about a product’s actual benefits or value and more
about how it positions itself within its _____.

Taglines

Brand advocate

Correct! Target market

Consumer market segmentation

Question 10 1 / 1 pts

_____ is another tool that can create a strong company image.

5/6
 Module 4 Quiz: Entrepreneurial Branding: MGT-1100

Negative reviews

Correct!
Customer service

Terms and conditions

Human resources

Quiz Score: 9 out of 10

6/6