Case Study Form

Classlist Number [base on ERS] 4

TUP Account[name@edu.ph] estrilitajoy.caoile@tup.edu.ph

GENERAL INSTRUCTIONS
❶ ❷ ❸ ❹ ❺ ❻ ❼
BEFORE DO NOT
COMPLETING PLAGIARIZE
ANSWER IN ! 
THIS REVIEW
RESPOND TO ESSAY
ASSESSMENT, PLEASE MAKE YOUR
FOLLOW THE THE FORM.
PLEASE READ YOUR WORK PLAGIARISM
INSTRUCTION REQUIREMEN CHECK
ALL OF THE HANDWRITIN BEFORE IS A MAJOR
S. TS OF THE SPELLING
INSTRUCTIONS G LEGIBLE.  SUBMITTIN OFFENSE
TASK. &
THOROUGHLY G IT. THAT LEADS
GRAMMAR
AND TO
CAREFULLY. DISMISSAL.

Uberpreneurship: to brand or not to brand that is the question

Case Study Title or Video Title

Using Timmons Model above fill-up the table below as many as you can

Entrepreneur/Founder’s
Name

Team (Identify the people/team/associates of the founder)

Opportunity/ies (Be specific and enumerate as many as you can)

Resources (Be specific and enumerate as many as you can)

Uncertainty/ies/Issues/ There are many problems and issues stated in the study, the
Problems/Concerns challenges, struggles and concerns with the entrepreneurial
marketing. One of the issues are having problems with the
 employment practices and having violence against another
existing public transport sector or from other transport
providers. Also, there are problems with the lack of branding
which results in lack of formal attachment of owner-operators to
the Uber brand from a marketing point of view. And, one of the
concerns are the significant losses due to over recruiting of
owner-operators, fighting regulators and marketing efforts.

Capital Market Contexts (Be specific and enumerate as many as you can)

Exogenous Forces (Be specific and enumerate as many as you can)

Business Lesson/s Learned (Be specific and enumerate as many as you can)