Moline Public Library Website Redesign Project:

Results, Appendices and

References
By Franklin Navarrette

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CONTENTS

TREEJACK RESULTS 3
CHALKMARK RESULTS OVERVIEW 4
APPENDIX A: GLOSSARY OF TERMS 6
APPENDIX C: STAKEHOLDER INTERVIEW QUESTIONS 8
APPENDIX D: TREEJACK TASK LIST 9
APPENDIX E: CHALKMARK TASK LIST 10
REFERENCES 11

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 TREEJACK RESULTS
The wireframes are based on analyzing the data gathered from the Treejack tests conducted
using the draft information architecture. The results below informed the design changes
re ected within the wireframes and changes in tasks and task phrasing.
(See Appendix D for Task List)

Website Label Changes

• “Checkout” > “Browse & Borrow”
• “Services” + “Resources” > “Services & Resources”

Structural Revisions
• Incorporate the catalog into main site (removing external link)
• Combine “Services” and “Resources” into single category
• Remove “More Services” page, and move its child pages up
‣ Move “Library Card” to “Services”
• Add content notes to include a link to “Library Card” in the content of “Home,” “Account,” and
“Catalog” pages
‣ Create “Career Support Center” label nested within
‣ Nest “Careers” and “GED prep materials” under “Career Support Center” Label
• Move “Library Policies” and “Volunteers” to “About”
• Break apart “Forms & Requests” into two pages > “Forms” page and “Request” page
• move “Library Programming” and “ Arts & Culture” Pages & move their child pages up a level

RESULTS BY TASK

Task Success Failure Skipped

1 7/8: 2 directly + 5 indirectly 1/8 direct failure 0/8

2 7/8 direct successes 1/8 direct failure 0/8

3 7/8: 4 directly + 3 indirectly 1/8 direct failure 0/8

4 6/8: 3 directly + 3 indirectly 1/8 indirect failure 1/8 Skipped

5 6/8: 3 directly + 3 indirectly 1/8 direct failure 1/8 Skipped

6 1/8 direct Success 6/8: 2 directly + 2 indirectly 1/8 Skipped

7 4/8: 3 directly + 1 indirectly 3/8: 2 directly + 1 indirectly 1/8 Skipped

8 5/8 indirect successes 2/8: 1 directly + 1 indirectly 1/8 Skipped

9 7/8: 6 directly + 1 indirectly 0/8 1/8 Skipped

10 7/8: 6 directly + 1 indirectly 0/8 1/8 Skipped

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 CHALKMARK RESULTS OVERVIEW

The nalized sitemap is based on the ndings gathered from both the Treejack and Chalkmark
Tests.
In Chalkmark, The wireframes were used to test the location of a user’s rst click when
prompted to complete the goals of each task (See Appendix E for Chalkmark Task List). An
overview of results and ndings for the Chalkmark task is displayed in the table below.

CHALKMARK RESULTS + FINDINGS BY TASK

Task Succes Failure Findings

1 s
10/10 0/10 Successes: 2 participants used Global Navigation, 8 used
textual navigation link
2 5/10 5/10 Successes:
• 3 participants used Global Navigation,

• 2 used textual navigation link (“Craft Event”)

Failures
• 1 participants used the textual navigation link for
“download Schedules”
• 4 Participants used the carousel
All Failures likely due to confusion from task phrasing -
correct answers speci c to age groups, which participants
missed. Heatmaps show 4 participants clicking on carousel
on homepage - indicates textual links should be placed
there. 1 clicked download schedules, which should have
encompased age related events.
3 7/10 3/10 Successes:
• 4 participnats used Local Navigation,

• 3 used textual link

Failure:
• 1 participant clicked “Browse & Borrow” (reason
unknown);

• 2 participants clicked on the “GED Workshops” links,

indicating a misinterpretation of task goal = GED
Materials.
4 10/10 0/10 Successes: 6 participants used Global Navigation, 4 used
textual navigation link
5 10/10 0/10 Successes: 6 participnats used Local Navigation, 4 used
textual link in the aside
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 Task Succes Failure Findings

6 s
10/10 0/10 Successes: 10 participants used Global Navigation
7 10/10 0/10 Successes: 4 participants used Local Navigation, 6 used
textual navigation link
8 9/10 1/10 Successes:
• 6 participnats used Global Navigation,

• 1 used Footer link “Help”,

• 1 used Footer link “Contact”
Failure:
• 1 participant clicked just outside of the clickable area for
“Help” - indicates need to enlarge target size (clickable
area) of navigation buttons.
9 4/10 6/10 Successes:
• 3 participnats used the page speci c Search Bar
function

• 1 used the lter options on the side- Both are Local

Navigation
Failure:
• 1 participant clicked “Browse & Borrow” (reason
unknown);

• 2 participants clicked on the “Services & Resources”,

indicating users may interpret this category as a catchall.

• 1 user selected “recommended” in the global navigation

- user may have thought materials were located under a
recommendation section for articles.

• 2 participants clicked just outside of the clickable area

for the lter options - which indicates need to enlarge
target size (clickable area) of navigation buttons.
10 7/10 3/10 Successes:
• 3 participnats used Local Navigation,

• 4 used textual link

Failure:
• 1 participant clicked “Support the Library” - user may
have believed that the label indicated library speci c
jobs;
• 2 participants clicked the header “Oppertunities at the
Library” instead of “View More” - which indicates need
to enlarge target size (clickable area) to header label.

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 APPENDIX A: GLOSSARY OF TERMS
Breadcrumbs/Breadcrumb Trail
Breadcrumbs are represented as a trail of links at the top of the page, usually just below the global
navigation; the home page (or root node of the hierarchy) is the rst link and the links are usually
separated by the symbols “>” or “/” (Laubheimer, 2018).

Content
[De ned] broadly as “the stuff in your information environment.” This may include documents, data,
applications, e-services, images, audio and video les, web pages, archived email messages, and more.
[Includes] future stuff in this de nition as well as present stuff (Rosenfeld et al., 2015).

Database
[D]e ned as “a collection of data arranged for ease and speed of search and retrieval” (Rosenfeld et al.,
2015).

Exact Organization Schemes

Exact or “objective” organization schemes divide information into well-de ned and mutually exclusive
sections (Rosenfeld et al., 2015).

• Alphabetical schemes
Organize information alphabetically (A-Z, Z-A, etc.) (Rosenfeld et al., 2015).

• Chronological schemes
Information is organized by date or starting with the earliest occurrence and following the order
in which they occurred (and vice versa) (Rosenfeld et al., 2015).

Hybrid organization schemes

Hybrid schemes include elements of audience-speci c, topical, metaphor-based, task-oriented, and
alphabetical organization schemes (Rosenfeld et al., 2015).

Hyperlinks
Hyperlinks allow us to link documents to other documents or resources, link to speci c parts of
documents, or make apps available at a web address. Almost any web content can be converted to a
link so that when clicked or otherwise activated the web browser goes to another web address (URL)
(Creating Hyperlinks - Learn Web Development | MDN, n.d.).

Information Architecture

1. The structural design of shared information environments (Rosenfeld et al., 2015).

2. The synthesis of organization, labeling, search, and navigation systems within digital, physical, and
cross-channel ecosystems (Rosenfeld et al., 2015).

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 3. The art and science of shaping information products and experiences to support usability, ndability,
and understanding (Rosenfeld et al., 2015).
4. An emerging discipline and community of practice focused on bringing principles of design and
architecture to the digital landscape (Rosenfeld et al., 2015).

Navigation:
Navigation refers to the structure and process of moving through the information resources on
a website. A website’s navigational elements include global (site-wide), local (available in
speci c sections), supplemental (separate from the main navigation), and contextual (available
based on the user’s path).

Subdirectory
A subdirectory is a type of website hierarchy under a root domain that uses folders to organize
content on a website. A subdirectory is the same as a subfolder and the names can be used
interchangeably. (Riserbato, 2021)

Subdomain
A subdomain is also a type of website hierarchy under a root directory, but instead of using
folders to organize content on a website, it kind of gets a website of its own. This subdomain is
still closely associated with the root directory, but it will usually have a separate content
management system, template, analytics tools, and more. (Riserbato, 2021)

Taxonomy
 Refers to how information is grouped, classi ed, and labeled within a shared information environment
(McKay, 2022).

Top-Down Information Architecture

Categories are used to group pages and applications throughout the site; labels systematically
represent the site’s content; navigation systems and a search system can be used to move through the
site (Rosenfeld et al., 2015).

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APPENDIX C: STAKEHOLDER INTERVIEW QUESTIONS
STAKEHOLDER INTERVIEW QUESTIONS

Question # and Question*

Interviewee Type
1a - library patrons What is your main goal when visiting a library website?
only
1b - For librarians: What are the main goals of library patrons who visit your library website?

2a - For library Which features on the current library website do you use the most? Which ones
patrons do you use the least?

2b - For librarians: What kind of users visit the library website? Are there distinct user types? If so,
how do their information needs differ?

3a - library patrons What frustrations (if any) do you experience when utilizing the library website?
only
3b - For librarians Do you, or other library staff ever interact with users who are struggling to meet
only their information goals from the library website? If so, can you describe what
those issues are?

4a - library patrons How do your information needs in a physical library differ from your needs on a
only library website?

4b - For librarians How do the information needs of in-person patrons differ from online patrons?
only

5a - library patrons What are some features that could be added to a library website to better support
only its users (like you) in achieving their goals?

5b - For librarians What are some website features that would better support librarians?
only
6a - library patrons If you were describe yourself as a user, what type would you be? How often do
only you visit the library website? Do you usually stick to the same areas of the site, or
try to explore? Include any other relevant information

6b - For librarians What kind of users visit the library website? Are there distinct user types? If so,
only how do their information needs differ?

7 - For Everyone For Both: In your opinion, what is the most important feature that a library website
can offer to its patrons?

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 APPENDIX D: TREEJACK TASK LIST

Treejack Task List
1. You just moved to Moline and are excited to start checking out books, but rst, you will
need to be able to borrow books. Where would you go to do that? 

2. Your aunt is in town for the weekend and wants to take the kids out somewhere fun. Since
she is a retired teacher, she wants the outing to be educational! Where would you go to
nd an outing for your aunt and your 7 and 9-year-old kids? 

3. Winter break is approaching soon, and you have yet to make any plans. A staycation
sounds fun, but some quality entertainment is necessary. Where would you go to borrow
some reading material?

4. You're an avid audiobook listener and you want to nd a way to listen to free audiobooks
during your weekly chore days. Where would you go to help you stay entertained while
mopping the kitchen oor?

5. Your nephew just turned 13 and is an avid reader. He powers through books faster than
you can blink and is in need of some new material. How would you help your nephew nd
relevant books? 

6. Your good friend is trying to get out of the service industry and is trying to get her GED. The
materials are expensive to buy and the classes don't t into her schedule. You heard that
some public libraries host groups to help adults prep for the GED  and with employment.
The library also has many test prep materials available to borrow. Where would you go to
check on these materials and groups for your friend?

7. You're on the hunt for a new job and the library seems like a great place to work. Where
would you nd out if the library is hiring? 

8. Public Libraries just happen to be your favorite institution, and you are the kind of person
who always wants to be in the know about all things books, media, and library-related.
Where would you go ensure you never miss a beat? 

9. Your child's class is learning about local public institutions, and they have chosen the
public library for their research paper. Where would you go to nd out more about the
Moline Public Library? 

10. You've now spent a solid amount of time perusing the library website but still have some
unanswered questions. Where would you go to answer your query or nd assistance?

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 APPENDIX E: CHALKMARK TASK LIST
Chalkmark Task List

1. You just moved to Moline and are excited to start checking out books. Before you can do
this though, you will need to sign up so the library can keep track of your loans. Where
would you go to do this?

2. Your aunt is in town for the weekend and wants to take the kids out somewhere fun. Where
would you go to nd an outing for your aunt and your 7 and 9-year-old kids? 

3. Your friend is trying to get their GED. The library has test prep materials available to borrow.
Where would you go to nd them for your friend?

4. Winter break is approaching soon and you have yet to make any plans. A staycation
sounds fun, but some quality entertainment is necessary. Where would you go to check
out some reading material?

5. You’re an avid audiobook listener and you want to nd a way to listen to free audiobooks
during your weekly chore days. Find a way to listen to audiobooks on your phone through
the library.

6. Your child's class is learning about local public institutions and they have chosen the public
library for their research paper. Where would you go to nd out more about the Moline
Public Library?

7. Your nephew just turned 13 and is an avid reader. He powers through books faster than
you can blink and is in need of some new material. How would you help your nephew nd
relevant books?

8. You've now spent a solid amount of time perusing the library website but still have some
unanswered questions. Where would you go to answer your query or nd assistance?

9. You are doing a literature review and need to locate several peer-review journal articles.
How would you go about doing that?* New Task

10. You're on the hunt for a new job and the library seems like a great place to work. Where
would you nd out if the library is hiring? 

Italics indicate task phrasing has been changed for clarity

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