Professional Documents
Culture Documents
Learning Outcomes:
Declaration: I declare that this Assignment is my individual work. I have not copied it from any other student’s
work or from any other source except where due acknowledgment is made explicitly in the text, nor has any part
been written for me by any other person.
Subject to the limitation of time effort and resources every possible attempt has
been made to study the problem deeply. The whole assignment is measured
through the questionnaire, the data was further analyzed and interpreted, and the
result was obtained: -
Acknowledgement
Introduction
Objective and significance of the study
Questionnaire designing
Analysis Interpretation
Recommendations
Conclusion
ACKNOWLEDGMENT
First and foremost, praises and thanks to God, the Almighty, for His
showers of blessings throughout my research work to complete the
research successfully.
INTRODUCTION
Most firms worldwide are dealing with several issues brought on by COVID-19.
and one of the biggest obstacles is the widespread increase in uncertainty.
companies, particularly about managing human resources and sustaining a
higher clientele through marketing. Most organizations have lost clients because
of firing employees in the past. After COVID-19 was designated a global
pandemic, business profitability was significantly impacted. levels of these
organizations are mostly caused by a decline in the effectiveness and
productivity of the people resources (Lauer et al., 2020). The biggest issues
facing most companies today are quite varied in that they touch on a variety of
intricate themes, such as climate change rising political unrest in both emerging
and wealthy nations, as well as serious economic turbulence. In the changing
world of today, the many Organizational issues related to marketing and human
resource management are quite prevalent, impacting a company's capacity for
strategic management and long-term expansion. These difficulties give rise to a
danger to an organization's viability, which allows a highly responsive and
hence adaptable organization can efficiently arrange oversee or manage its
workers.
most supervisors work hard to support their Workforce adjusts to, and
subsequently managing, drastic changes taking place in the workplace societal
setting. For instance, most of the employees used to spend a lot of time initially
within the walls of their businesses' physical facilities, but now have no access
to them. During the coronavirus, there is little choice but to swiftly adapt to
remote work conditions. pandemic. However, there are certain difficulties
when working from home because most Employees struggle to locate alternate,
convenient jobs, particularly when They are unable to work effectively at home.
Considering that most Alternative locations like internet cafés and libraries are
also closed, making it impossible for individuals to host brief management
courses or business meetings.
Aims and Objectives of the Study
The final findings of this research study are of great significance to the areas of
marketing and human resource management most especially concerning the
current and future well-being of these areas. With the increased uncertainty in
the HRM sector due to COVID-19, the study findings will provide new
approaches and alternatives that can be used to cope with the “new normal” in
this sector. The study findings will also help to predict the future dynamics of
marketing in the current situation of COVID -19. The final results will also
contribute to the existing knowledge concerning the general implication of the
coronavirus pandemic (COVID-19) on the sectors of human resource
management and marketing.
QUESTIONNAIRE DESIGNING AND RESPONSES
The below-attached questionnaire is prepared, via SPSS Software, as instructed
by the course instructor in continuation with the previous assignment to collect
the responses from 30 respondents to analyze their behavior towards the topic:
IMPACT OF COVID-19 ON HUMAN RESOURCES MANAGEMENT
Multiple Comparisons
A questionnaire was designed keeping in mind all the aspects affecting Human
resource management during Covid-19. On the basis of responses collected
from the 30 respondents, through a questionnaire, each question is thoroughly
analyzed and interpreted below in order to get a detailed perception of the
respondents.
Homogeneous Subsets
occupation
COVID AFFECTED Subset for alpha =
POLICY-MAKING 0.05
STYLE N 1 2
Tukey HSD a,b
AGREE 13 2.0000
NEUTRAL 15 2.0667
DISAGREE 2 4.0000
Sig. .991 1.000
locality
COVID AFFECTED Subset for
THE POLICY- alpha = 0.05
MAKING STYLE N 1
Tukey HSDa,b NEUTRAL 15 3.1333
DISAGREE 2 3.5000
AGREE 13 3.6154
Sig. .918
gender
COVID AFFECTED Subset for
THE POLICY- alpha = 0.05
MAKING STYLE N 1
Tukey HSD a,b
NEUTRAL 15 1.3333
AGREE 13 1.6154
DISAGREE 2 2.0000
Sig. .111
CONCLUSION