Keep It Clean: Social Media Screenings

Gain in Popularity

Saige Driver
Business News Daily Contributing Writer
Updated Nov 01, 2021

Looking for your next job? Make sure your social

media profiles are safe for work because employers
are screening candidates' social media.
What you post on social media could have serious repercussions on your
professional life. It could cost you your current job or future job opportunities.

According to a 2018 CareerBuilder survey, 70% of employers use social media to

screen candidates during the hiring process, and about 43% of employers use social
media to check on current employees. 

Employers look at social media accounts for an array of reasons, but many want to
make sure a candidate will be a good fit with their company.

"Because we tend to view our personal social media accounts as being 'personal,'
there's a good chance that by viewing someone's profile, you'll get a glimpse into
their personality beyond the resume," said DeeAnn Sims, founder of Dark Horse PR.

Social media channels employers check

Before you apply for a job, you should audit your social media accounts. Job seekers
should assume that employers will check every social media platform. While it's
important to audit every account, there are some platforms hiring managers are
more likely to check, such as LinkedIn.

"The three main platforms that most employers check are LinkedIn, Facebook and
Twitter," said Matt Erhard, senior partner at Summit Search Group. "I am personally
most interested in the candidate's LinkedIn profile, as it's the most relevant."

Most employers view LinkedIn as a secondary resume and other social media sites
such as Facebook, Twitter and Instagram as more personal.

"When I check a candidate's Facebook or Twitter, my aim is more to get a sense of

them as a person than to look for damaging information," Erhard told Business News
Daily.
Don't erase your entire profile
While the fear of something embarrassing or negative being discovered might tempt
some job candidates to completely erase their online persona, employers say that
strategy can backfire.

About half of employers – 47% – said they wouldn't call a person for an interview if
they can't find them online. More than one-quarter of employers say it's because
they like to gather more information before calling a candidate, and 20% say it's
because they expect candidates to have an online presence.

"Whether it's intentional or not, this [not having a profile] always feels like you have
something to hide," said Sims. "Either you've specifically taken steps to make sure
you can't be found or you're using a childish byname – neither of which feels very
professional."

In addition to seeming like you're trying to hide something, it's not a good idea to
delete your profile, because it doesn't guarantee the data is completely gone.
Instead, it's best practice to keep your social accounts clean.

"Erasing all of your profiles often implies that you have something to hide," said
Dana Case, director of operations at MyCorporation.com. "Many LinkedIn or
Instagram accounts may still show up in Google searches [after you delete them],
even on a cached basis."

[Looking for the best background check service? Review our best picks.]

Use social media to your benefit

Despite what job candidates might think, most employers aren't scouring the internet
looking for reasons not to hire them. Most employers are looking for reasons to hire
someone.

[Consider outsourcing HR functions with a PEO service to streamline your

day-to-day.]

The CareerBuilder study found that 58% of employers conduct social screenings to
look for information supporting a candidate's qualifications for the job – 50% want to
ensure the candidate has a professional online persona, and 34% want to see what
other people are posting about the candidate. Just 24% of those surveyed check
social media to search for reasons not to hire someone.

Having their social media pages investigated has paid off for many job seekers.
Specifically, 37% of hiring managers said they found information supporting the
candidate's professional qualifications, and 33% were impressed with the
candidate's professional image. Additionally, 34% thought a candidate displayed
excellent creativity.
To learn more about what to post online to optimize your job search, read our guide.

What job seekers should do in terms of privacy

It's completely legal for employers to check public social media platforms, but
checking anything beyond public accounts is a gray area.

"I have heard of employers asking candidates to provide their password and login
credentials for social media," said Erhard. "This is not technically illegal in many
places, though in my mind, it's an uncomfortable invasion of privacy."

It should raise red flags if a company asks for this information, and you should
consider withdrawing your application.

"For me, as an employer and recruiter, I'm concerned primarily with the candidate's
public social media presence," Erhard explained.

Since it's legal for employers to check public social media accounts, consider making
personal accounts private.

"One of the best strategies I have seen is creating multiple, separate social media
accounts on social media platforms," Case said. "Job seekers may have a
professional Instagram account, for instance, where they share their office and work
wins. They may also have a more private personal account that is locked and only
allows a select number of individuals to follow it."

Does social media show up on background checks?

Social media accounts don't typically show up on background checks. Most
background checks focus on information such as employment history, credit
information and legal problems. However, there may be some cases social accounts
show up on a social media background check.

"There are companies that run social media-based background checks, but that is a
separate paid service," said Erhard. "While I'm aware of its existence, I don't
personally know any employers who have utilized that kind of service."

What to avoid on social media

While they might not be searching for anything negative, more than half of the
employers who were surveyed (57%) said they found something during their social
screenings that led them to not hire someone.

According to the survey, these are the leading types of posts and behavior that left
employers with a bad impression:
 1. Job candidate posted provocative or inappropriate photographs, videos or
information: 40%
2. Job candidate posted information about them drinking or using drugs: 36%
3. Job candidate had discriminatory comments related to race, gender, religion,
etc.: 31%
4. Job candidate was linked to criminal behavior: 30%
5. Job candidate lied about their qualifications: 27%
6. Job candidate had poor communication skills: 27%
7. Job candidate bad-mouthed their previous company or fellow employees:
25%
8. Job candidate's screen name was unprofessional: 22%
9. Job candidate shared confidential information from previous employers: 20%
10. Job candidate lied about an absence: 16%
11. Job candidate posted too frequently: 12%

Professionals shouldn't ease up on ensuring their online presence is positive once

they land a job. The study found that 48% of employers use social networking sites
to research current employees. Of those, 34% have found content that caused them
to discipline or even fire an employee.

The CareerBuilder study was based on surveys of more than 1,000 hiring managers
and human resource professionals across a variety of industries and company sizes
in the private sector.

Additional reporting by Nicole Fallon and Chad Brooks. Some source interviews
were conducted for a previous version of this article.

Saige Driver
Business News Daily Contributing Writer
Saige received her bachelor's degree in journalism and telecommunications from
Ball State University. She is the social media coordinator for Aptera and also
writes for business.com and Business News Daily. She loves reading and her
beagle mix, Millie.