1. Within how many days can a deleted view be restored?

 35

 25

 15

 5
2. What Remarketing audiences cannot be defined by default?

 Users who visited a physical store

 Users who played a video on a website

 Users who visited a specific page on a website

 Users who speak a particular language

3. To track users and sessions across multiple domains, what first must be set up?

 Cross-domain tracking

 Ad Exchange Linking

 Google Ads Linking

 Data Import
4. Which three campaign parameters are recommended to manually track campaigns?

 Medium, Source, and Campaign

 Source, Content, and Term

 Medium, Source, and Content

 Campaign, Content, and Term

5. What does assigning a value to a Google Analytics Goal enable?

 Analyze a website conversion funnel

 Compare goal conversions and measure changes to a website

 Track real-time business revenue

 Track actual revenue from conversions

If a web page visitor clears the Analytics cookie from their browser, what will occur?
  Analytics will not be able to associate user behavior data with past data collected

 Analytics will set a new browser cookie the next time a browser loads a tracked page

 Analytics will set a new unique ID the next time a browser loads a tracked page

 All of the above

What feature is required to track customer search terms on a website?

 Search filters

 Enhanced Ecommerce

 Site Search

 Data Import
Using a standard Google Analytics configuration, which characteristics cannot be used to
create a custom segment?

 Users who viewed a page on a website, then watched a video

 Users who are female and have children

 Users 25 to 34 years old who have their browser set to Spanish

 Users who engaged in a social media or email campaign

Google Analytics cannot collect data from which systems by default?

 Mobile devices

 Websites

 Offline inventory database

 Online point-of-sale systems

In Multi-Channel Funnel Reports, what channel would not be credited with a conversion?

 Television commercials

 Social network

 Paid and organic search

 Website referrals
What is a “metric” in Google Analytics?

 The dates in a date range

  The numbers in a data set often paired with dimensions

 A segment of data separated out in a report for comparison

 A dimension that can help analyze site performance

Which reports indicate how traffic arrived at a website?

 Demographics

 All Traffic

 Geo

 Behavior
What report shows which types of mobile devices visited a website?

 Technology > Network report

 Mobile > Devices report

 Site Content > Landing Page report

 All Traffic > Source/Medium report

When does the Analytics tracking code send a pageview hit to Google Analytics?

 Every time a user clicks a video on a website

 Every time a user loads a webpage with embedded tracking code

 Every time a user adds an item to an online shopping cart

 Every time a user searches on a website

When linking a Google Ads account to Google Analytics, what is not possible?

 Create remarketing lists in Analytics to use in Google Ads campaigns

 View Google Ads click and cost data next to site engagement data in Analytics

 Import Analytics Goals and transactions into Google Ads as conversions

 Adjust keyword bids in Google Ads from Google Analytics

To increase the speed at which Google Analytics compiles reports, what action could be
taken?

 Choose “Faster response” in the sampling pulldown menu

 Choose “Greater precision” in the sampling pulldown menu

  Apply an advanced filter to the report

 Remove any filters on the view

What asset is used to build a remarketing list?

 Custom Metric

 Custom Segment

 Custom Report

 Custom Dimension
In Multi-Channel Funnel Reports, how are default conversions credited?

 Equal credit along the conversion touchpoints

 First campaign, search, or ad

 Last campaign, search, or ad

 Second to last campaign, search, or ad

What scope levels available for dimensions and metrics?

 Event-level, duration-level, transaction-level, or user-level scope

 Hit-level, session-level, product-level, or user-level scope

 Event-level, session-level, transaction-level, or user-level scope

 Location-level, duration-level, product-level, or user-level scope

Filters cannot perform what action on collected data?

 Include data from specific subdomains

 Include shopping preferences

 Exclude traffic from particular IP addresses

 Convert dynamic page URLs to readable text strings

What scope would be set for a Custom Dimension that reports membership status for a
customer rewards program?

 User

 Session

 Product
  Hit
What report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day
periods?

 User Explorer report

 Cohort Analysis report

 Active Users report

 Users Flow report

What feature must be enabled to use Multi-Channel Funnels?

 Goals or Ecommerce

 Advertising Features

 Custom Dimensions

 In-page Analytics
Which default traffic source dimensions does Google Analytics report for each website
visitor?

 Campaign and Medium

 Source and Medium

 Source and Campaign

 Campaign and Ad Content

What type of Custom Report shows a static sortable table with rows of data?

 Flat Table

 Pivot Table

 Map Overlay

 Explorer
In Custom Reports, what must metrics and dimensions share in order to report accurately?

 Same scope

 Same index

 Same view
  Same Custom Report
What channel is not included in the default Channels report?

 Direct

 Device

 Display

 Organic Search
To view accurate data in a Custom Report, what action should be avoided?

 Use a Custom Dimension as a primary dimension

 Pair metrics and dimensions of different scopes

 Create a report with Custom Metrics

 Use multiple dimensions together in the same report

When does a default Analytics session expire?

 At noon every day

 After 30 minutes, regardless of user activity on a web page

 When a user opens a new browser window

 When a user is inactive on a web page for more than 30 minutes

What report indicates the pages of a website where users first arrived?

 Location report

 All Pages report

 Landing Pages report

 Pages report
What data is Google Analytics Goals unable to track?

 Signing up for a newsletter

 Customer's lifetime value

 Making a purchase

 Watching a video
To recognize users across different devices, what feature must be enabled?

 Attribution Models

 User ID

 Google Ads Linking

 Audience Definitions
What criteria cannot be used to create a Custom Segment?

 Metrics

 Sequences of user actions

 Ad type

 Dimensions
What is a “secondary dimension” in Google Analytics?

 An additional report metric for more specific analysis

 A dashboard widget that offers more specific analysis

 An additional report dimension for more specific analysis

 A visualization to understand the impact of data

What is used to create Smart Goals?

 Custom Reports

 Remarketing audience

 Machine-learning algorithms

 Analytics Goals
What report provides data on how specific sections of a website performed?

 Content Drilldown report

 Frequency and Recency report

 Top Events report

 Location report
Segments will not allow you to do what?
  Isolate and analyze data

 Create subsets of sessions or users

 Permanently alter data

 Build custom Remarketing lists

What feature can join offline business systems data with online data collected by Google
Analytics?

 Goal tracking

 Google Ads Linking

 Data import

 User ID
What report shows which web pages get the most traffic and highest engagement?

 Frequency and Recency report

 All Pages report

 Active Users report

 Engagement report

Đáp án Assessment 1
1. Google Analytics can collect behavioral data from which systems?
(select all answers that apply)
 E-commerce platforms
 Mobile Applications
 Online point-of-sales systems
 Systems not connected to the Internet
2. To track website behavior data with Google Analytics, which steps will you need to
complete?
(select all answers that apply)
 Install Google Analytics software on your desktop
 Create an Analytics account
 Add the Analytics tracking code to each page of your site
 Download the Analytics app
3. The Analytics tracking code can collect which of the following?
(select all answers that apply)
 How many users visited a page
 Language the browser is set to
 Type of browser
 User’s favorite website
 Device and operating system
4. When will Google Analytics end a default session?
 After 30 minutes, regardless of user activity on your website
 Once the user opens another browser window
 When a user is inactive on your site for 30 minutes or more or closes a browser
window
 At noon every day
5. Once Google Analytics processes the data it collects, it’s stored in a database
where it can’t be changed.
 True
 False
6. Which of the following best represents the hierarchical structure of a Google
Analytics account from top to bottom?
 View > Account > Property
 Property > Account > View
 Account > View > Property
 Account > Property > View
7. A user with “edit” permissions at the Account level will automatically have “edit”
permissions at the Property and View levels.
 True
 False
8. To find your Analytics tracking code, which sequence of steps should you follow?
 “Admin” tab > “Tracking Code” > “Tracking Info”
 “Admin” tab > “Tracking Info” > “Tracking Code”
 “Reporting” tab > “Audience Reports” > “Tracking Code”
 “Audience Reports” > “Settings” > “Tracking Code”
9. To use Analytics to track user behavior on your website, what must you add to each
page of your site?
 PHP tracking code
 Google Analytics account number only
 Google Analytics tracking code
 A permissions button
10. Where in the HTML of your webpage should you place Analytics tracking code?
 Just after the opening <head> tag of your website
 Just before the closing </head> tag of your website
 Just after the opening <footer> tag of your website
 Just before the closing </footer> tag of your website
11. New views can include website data from before the view was created.
 True
 False
12. If you delete a view, account administrators can recover the view using the “trash
can” function within how many days?
 35
 65
 95
 125
13. What are the options for filtering data in Google Analytics?
 Exclude data from a view
 Include data in a view
 Modify how data appears in your reports
 All of the above
14. Why is it important to keep one unfiltered view when using filters with Google
Analytics?
 To ensure you can always access the original data
 In order to configure Goals
 In order to use a filter for multiple views
 There is no reason to have an unfiltered view
15. Google Analytics filters data in the order in which the filters are set.
 True
 False
16. Filters allow you to reprocess historical data from before the filter was applied.
 True
 False

Đáp án Assessment 2
1. What would you use to compare two date ranges in a report?
 Hourly, Day, Week, Month views in the time graph
 Real-time reports
 Date range comparison
 Account selector
2. What does the “Users” metric measure?
 The total number of visits to your website
 Users that had at least one session on your site in the given date range
 Users that landed on the homepage of your website
 Users who have signed up to an email newsletter on your website
3. In Google Analytics, what is the “Bounce Rate”?
 The number of times unique users returned to your website in a given time period
 The percentage of sessions in which a user exits from your homepage
 The percentage of total site exits
 The percentage of visits when a user landed on your website and exited without
any interactions
4. In Google Analytics, what is a “dimension”?
 The total amount of revenue a business has made in a given date range.
 An attribute of a data set that can be organized for better
analysis.
 A comparison of data between two date ranges.
 A report that offers information about your audience.
5. In Google Analytics, what is a “metric”?
 A dimension that can help you analyze site performance.
 The dates in your date range.
 A segment of data separated out in a report for comparison.
 The numbers in a data set often paired with dimensions.
6. In Google Analytics, what is a “secondary dimension”?
 An additional widget you can add to a dashboard for more specific analysis.
 An additional metric you can add to a report for more specific analysis.
 An additional dimension you can add to a report for more specific analysis.
 A visualization that allows you to view understand the impact of your data.
7. If you wish to see if report data is performing above or below the website average,
which Google Analytics visualization should you choose?
 Pivot view
 Comparison view
 Performance view
 Percentage view
8. How do you increase the amount of data in a sampled Google Analytics report?
 Choose “Greater precision” in the sampling pulldown menu
 Choose “Faster response” in the sampling pulldown menu
 Apply additional filters
 Remove the Secondary Dimension
9. By selecting “Share Template Link” you can share your dashboard and your data
with another user.
 True
 False
10. If you share a dashboard with others, they can change the information that shows
on their dashboard
 True
 False
Assessment 3 – Đáp án Google Analytics
Academy
5 years ago
Add Comment
by Tin Tran
1,380 Views
 Written by Tin Tran
Phần thi nhận chứng chỉ từ Google Analytics Academy sẽ rất bổ ích. Đào tạo online rất
nhiều bài học thực tế dành cho người bắt đầu.
Các đáp án dành cho những ai quan tâm để nhận được chứng chỉ Google Analytics.
Trong phần Assessment 3 cũng gồm có 10 câu hỏi. Cơ sở để vượt qua mỗi Assessment
khi nào thang điểm bạn từ 80% trở lên. Lưu ý giúp mình đáp án bên dưới là những dòng
in đậm nha. Hãy bắt tay thực hiện và tận hưởng thành công với bằng chứng chỉ cho
riêng mình!
Đáp án Assessment 3
1. What setting must you enable to see data in Demographics and Interests Reports?
 Content Grouping
 Advertising features
 User permissions on the view
 In-Page Analytics
2. Which report would best help you identify potential browser issues with your
website traffic?
 The Active Users report
 The New vs Returning report
 The Browser & OS report
 The Source/Medium report
3. How could you discover whether users were viewing your website on mobile
devices?
 The Exit Pages report under “Site Content”
 The Landing Page report under “Site Content”
 The Engagement report under “Behavior”
 The Devices report under “Mobile”
4. For each user who comes to your site, Google Analytics automatically captures
which of the following Traffic Source dimensions?
 Campaign and Keyword
 Keyword and Ad Content
 Source and Medium
 All of the above
5. Which of the following is a “source” in Google Analytics?
(select all answers that apply)
 googlemerchandisestore.com
 (direct)
 Google
 Email
6. Which of the following is a “medium” in Google Analytics?
(select all answers that apply)
 Organic
 CPC
 Referral
 mail.google.com
7. Which of these are channels available in the default Channels report?
(select all answers that apply)
 Organic Search
 Direct
 Display
 Device
8. Which report can show you how well particular sections of your website content
performed?
 Location report
 Content Drilldown report
 Frequency and Recency report
 Top Events report
9. Which report lists the pages of your website where users first arrived?
 Landing Pages report
 All Pages report
 Exit Pages report
 Pages report under Events
10. Which report should you use to check if users are exiting from important pages on
your website?
 Landing Pages report
 All Pages report
 Exit Pages report
 Pages report under Events

Đáp án Assessment 4
1. What are the three different campaign tags that Google Analytics requires for
accurate campaign tracking?
 Medium, Source, and Content
 Medium, Source, and Campaign
 Campaign, Content, and Term
 Source, Content, and Term
2. Which of the following is NOT a standard Google Analytics campaign parameter?
 utm_adgroup
 utm_source
 utm_medium
 utm_content
3. If you would like to quickly generate campaign tags for tracking, what tool should
you use?
 The Measurement Protocol
 The Segment Builder
 The URL Builder
 The Goal Selector
4. Which of the following is the correct format for a custom campaign parameter
added to a URL?
(select all answers that apply)
 www.googlemerchandisestore.com/?utm campaign=fallsale
 www.googlemerchandisestore.com/?utm_campaign=fallsale
 www.googlemerchandisestore.com/?utm_campaign=fall_sale
 www.googlemerchandisestore.com/?utm_campaign = fall sale
5. Which of the following are examples of Goals in Google Analytics?
(select all answers that apply)
 Making a purchase
 Signing up for a newsletter
 Completing a successful Google search
 Submitting a contact information form
6. When you create a Goal in Google Analytics, you must set up a funnel visualization.
 True
 False
7. If the Google Merchandise Store sets up a URL goal of “/thankyou” and a Match
Type of “Begins with”, which of the following pages on
www.googlemerchandisestore.com will count as goals?
 /thankyou.html
 /thankyou.php
 /thankyou/receipt.php
 All of the above
8. AdWords lets users advertise on which properties?
(select all answers that apply)
 Google Search
 Google Display Network
 DoubleClick Campaign Manager
 Google AdSense
9. Auto-tagging is the process in which AdWords can automatically tag your AdWords
URLs.
 True
 False
10. Which of the following AdWords reports in Google Analytics should you use to
investigate optimizing conversions by modifying bidding based on users’ location?
 Campaigns
 Keywords
 Bid Adjustments
 Destination URLs