Amrita School of Business

Consumer Behaviour
Assignment Questions

Tips:
a) Please answer the questions with examples wherever possible
b) Please keep the font and font size as Times New Roman and size 12 respectively
c) Please do answer all the questions in maximum of 6 pages
d) Date of Submission: 28- Sep-2022 Untill 6 Pm

Answer the following in brief from Consumer Behaviour Perspectives

1. Differentiate between qualitative and quantitative research designs. What are the
differences between the two in terms of study purpose, data collection methods, and
sampling methods?
2. Identify and discuss the major steps in the consumer research process. Why is each
step important to the success of the process as a whole?
3. How does the societal marketing concept differ from the marketing concept?
4. Identify and briefly describe the three major categories of promotional violations that
occur in the marketing of drugs?
5. Define and give examples of the five product characteristics that influence the
diffusion of innovation?
6. Differentiate between the types of gifting and provide an example of each?
7. Do all consumers, internationally, respond similarly to brand extensions from global
brands?
8. What are three of the issues that might deter researchers from conducting marketing
research in foreign countries?
9. What makes the Baby Boomer market so attractive to marketers?
10. Compare Baby Boomers and Generation X ers in terms of attitudes toward brands and
price-quality attitudes?
11. In identifying the core values of a society, three criteria must be met. Identify and
explain these three criteria?
12. Differentiate between formal learning, informal learning, and technical learning?