Business Communication

Assignment#2

Submitted by: Eisha Jalil

Sap ID: 70124727
Section: D
Submitted to: M. Shagil Baqa
Topic: Communication
Why is Communication Important for good relationships and effective
management?

Communication is defined as an act or process of giving or exchanging information signals or

messages as by talk, gestures or writing. Technically we form opinions, feelings, information etc.
known or understood by others through speech, writing or bodily movements.
All the individuals in these intricate interactions are brought together by effective communication,
allowing the team to succeed. Effective communication and persuasion boost cooperation, save
time and effort, and lessen stress.
In the present business world, every business enterprise must create and maintain a good corporate
image in society. It is only through communication that management can present a good corporate
image to the outside world. Effective communication helps management in maintaining good
relations with workers, customers, suppliers, shareholders, government and community at large.
Management efficiency is increased by effective communication. It is true that in management,
nothing happens until there is communication. The effectiveness of a manager's interactions with
his team members determines how productive he is. Only via effective communication can
management explain its objectives and aspirations, give directives and commands, distribute tasks
and responsibility, and assess the performance of subordinates.