MARKET STRATEGIES

Turon has been a staple of Filipino afternoons for decades. As a result, the product we'd want
to provide is a unique take on a Filipino classic. We've all experienced this delicacy made with
typical jackfruit ingredients. As a result, we'd want to attempt mixing another popular fiesta
treat, buko with ube, and wrapping it in the wrapper. Our product will be a traditional turon
made of "ube and buko" that has been rubbed with sugar and wrapped in a spring roll wrapper
with ube and buko inside. It will be pan fried till golden brown and the sugar has caramelized.

1. The target market will be male and female with ages ranging from 12 and up. Targeted would be
those who are eager to satisfy their hunger with a quick and unique snack. We are also going to market
to different housewives who are trying to find a level up from the usual “meryenda” they give to their
children.
2. Our product will be made fresh daily. Each piece will be packed in a transparent plastic bag.
3. Our product will be priced at 10 pesos each piece seeing that our turon is far from the average turon.
4. Potential customers would be the residents living in the neighborhood we currently reside in.

5. To be sold