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Ch-6 : Monopoly
6.1 Features
While a pure monopoly is a firm with 100% of the market share, a firm may
be classified legally as a monopoly in the UK if it has more than 25%. These
types of firms are called statutory monopolies.
• Sunk costs: An industry with high sunk costs will make it difficult
for new firms to enter, as these costs cannot be recovered. Examples
may include high expenditure on advertising, or purchase of
equipment with little or no resale value.
• Legal barriers: The government may prevent new firms from setting
up in certain areas, by denying planning permission. This could allow
existing firms such as a large supermarket to enjoy monopoly power.
6.2 Short Run
At the profit maximising output level (Q1), ATC>AR (average total cost
‘A’ is greater than the price ‘B’. The monopolist may however continue
production as it may hope to achieve supernormal profits in the long
run.
6.3 Long Run
In the long run, the monopoly can make supernormal profit. At profit
maximising output level Q1, AR>AC.