Market Segmentation Activity

Week 4

VITAMINS
- For me, I chose demographic segmentation for vitamin products. The product is
chosen by the customers by age as it helps their bodies to be healthy and strong. They
buy the vitamins according to the age of the person who will use them. Poten-cee is
for those 19 years of age and older. It's best for students and those who work.
Immunity + Healthy Skin because it not only helps boost immunity, it is also essential
in collagen production for healthy skin and hair.
Credit Cards
- It's demographic segmentation for me because it depends on the knowledge, user
status, and what benefit the customer will get.
Coffee
- For coffee products, geographic segmentation is the best. Whether it's a cold or hot
day, Filipinos love to drink coffee like Nescafe. They have black coffee and many
more, so the customer can choose what taste they prefer.
Safeguard
- The safeguard is behavioral segmentation because it depends if their skin is not
sensitive to the product they use. For knowledge, a safeguard is for germs, which is
needed to be used by kids because they always play around.
Shopee
- The best for it is demographic segmentation because it depends on the gender,
income, and occupation of the customers.