VIDEO SCRIPT

TITLE:
Eras Tour Star - Taylor Swift is a Business
Genius
HOOK
What are some names that come to your mind when you think of ideal business models, strategic
experts, and marketing magicians? Steve Jobs and Richard Branson? While it is high time that
you updated your list because there is a new force to be reckoned with in the business world…
and her name is Taylor Swift!!
With 12 albums under her belt, Taylor Swift has already risen to the top of the music world,
carrying along a huge fanbase of “Swifties” as she dominates both the country and pop genres.
But for Swift, this is not the end of the story; instead, her toolbox extends beyond her strong
pipes and catchy tunes.
And believe me when I say her business strategy contains marketing lessons that go beyond the
music and entertainment industries, and therefore don’t hesitate to learn some highly effective
business strategies today!!

INTRO
Hey folks! What’s up! Welcome to Behind the Asset. In this video, I have decided to break down
the success story of Taylor’s recent album into her brilliant marketing strategies! The main goal
of the video is to help you learn some highly relevant and innovative marketing strategies from
the ‘Me’ star’s toolbox.
So, if you want to know how Taylor Swift makes sure that each of her upcoming songs hits
better than the previous, make sure to make it to the end of the video! Also, please take a
moment to subscribe to the channel and hit the bell icon to stay updated with more videos like
this.
With that being said, let us get started.

CONTENT
What is all the hype? Why did we, in the first place, choose to feature Taylor as a business
genius and not as a great singer? Taylor Swift is a great singer, and there is no doubt about that,
but what makes her albums stay at the top her is our marketing acumen, very recently her album
Midnights, released on Oct. 21, was advertised in a way that the promotion, announcements, and
merchandise proved she’s a business and marketing genius.
In fact, Ticketmaster said that demand for tickets for Taylor Swift’s upcoming “Eras” tour—
launched in conjunction with her new album Midnights—is “historically unprecedented.” With
the tickets priced higher than before the tour is expected to cross the $266.1 million target she set
with her 2018 “Reputations” tour.
Swift’s made small self-videos for announcing the track names one-by-one after pulling a ball
out of a bingo machine. Her style amassed more than 83 million views on TikTok. And as was
expected, the announcements alone received 8 million likes on Instagram. Thousands of fans
started posting their theories, speculating on the style of the announcement, her outfits,
accessories, and word choices.
The album came out as a big hit, and this buzz around her 12th album release proves how Swift
isn’t just a great songwriter but an unparalleled marketing genius.
While many artists follow a tried-and-true playbook—social posts, press excursions, tours—
Swift employs an act of selectively revealing details while maintaining an aura of mystery and
excitement. And every time she comes up with an album or song, she always has a strategy that
people play it not once, not twice, but several times.
Continues her tradition of dropping hints about song titles and album releases and forcing fans to
spend countless hours diving deep into every social post and magazine interview and parsing
every lyric to see if they can find some detail nobody else has yet uncovered, and this has surely
helped her like always to top the charts.
Taylor undoubtedly built an empire of her own through talent, perseverance, and unique
characteristics that shape who she is today, and these unique business savvy characteristics she
embodies, serve as a great example for business owners!!
Here are the

8 Characteristics of Taylor Swift’s Business and How

That Applies to Your Benefit!!
If you are a business owner or a young entrepreneur making a name for yourself, these
characteristics will surely be of great benefit to you because they are coming out of someone
who is her own business owner, in charge of protecting, scaling, and innovating her ventures for
the world to see.

Number 1: Passion and Confidence

Well, this is the most obvious of her traits that straightforwardly appear in her personality. And
that is why confidence and passion are, without saying, define Taylor Swift and her business
strategy. So even those who can’t stand her can agree to the fact that she’s extremely passionate
about her work.
From the very beginning, she believed in herself and had confidence in how her career could be
industry-changing. Her attitude that she was going to take over the world helped her with many
clear troubles in her way. Remember, if you don’t believe in yourself while you are taking risks
or trying new ideas, no one else will. Hands-down confidence and passion for your craft are the
#1 rule when it comes to being a successful business owner.

Number 2: Support from Family & Friends

Taylor Swift was surely blessed to have parents who jumped on the train with her, moved to
Nashville to help her grow, and invested their hard-earned money in her potential. And this is
also one of the main reasons behind her success.
Building an empire is not a layman’s play, and as many say, “success is better when you have
people to share it with.”
If you have your loved ones to back in crucial times, they are a great source of confidence, and
they help you become better.

Number 3: Brand Building

The biggest and most important aspect of a business is its brand. The first thing people notice
about your business is the tagline, and they would only own it if it somehow relates to it or if
they look at an ad on a street banner and know it’s theirs!
Taylor Swift has established a solid brand of who she is, her music, and her voice, she’s
recognizable everywhere, and this is what makes people who don’t even know her remember
her. And that is what you should do when branding your business; it should impact people, and
your business should address needs and solve problems.

Number 4: Scale Economies

Hamilton Helmer’s Seven Powers framework is an analysis of what enables a business to be
successful, persistent, and achieve differential returns, but when it comes to Taylor, her ability to
scale, in her business scenario, overcomes the other 6 powers. The rule of thumb in business is
that the more people you reach, engage, and keep, the stronger your impact — and probably
revenue — will be.
Taylor Swift has surely established herself, and she has done that effectively, be it through social
media following or through nationwide shows.

Number 5: Use Downs to Build Highs

When it comes to business, keeping yourself motivated is the key! And motivation comes from
understanding there is no way there will always be highs in your business. And in fact, the best
strategy is to use downfalls to become better. Why did this downfall happen? How can I use it to
improve my business? Those are some of the questions you should be asking yourself when you
hit a wall.
The year Swift thought that she made the best album of the time, she didn’t even get nominated
for a Grammy. When she found out, the first words that came out of her mouth were: “I just need
to make a better record.” And she did!

Number 6: Create an Organic Creativity Process

When you step into the market, you will surely experience a lot of competition, but the key to
making your name is to stick to organic creativity. Think of your biggest business idea and
dream. Something you believe in, something you know can change the world. It’s challenging,
but you believe in it.
You will have many telling you to change the approach, the idea, or the industry you want to
help because it might give you quicker and easier returns. Sure, if you’re thinking of returns, you
can consider change, but if you trust your idea and impact, you’re going to want to stick to it!
Because this organic creative process is what has driven Taylor to become as unique as she is,
she writes all of her music. And even if she changes her style or creative process, it’s because she
wants to do it.

Number 7: Value Your Audience (& Engaging With

Them Through Small Micro-Moments)
When Taylor was young and was starting off with singing, one of the strongest things her fans
valued about her was her engagement with them through Tumblr. And even though she is a
superstar now, she continues to find ways to engage with them through micro-moments. Whether
it’s through social media, getting them to solve the riddle of her new album, or recruiting fans
online to meet her completely free of charge.
The important lesson to learn from here is that it is very important to value your audience.
Understanding your audience helps you interact with them better over the years and maintain
loyalty and understand their demands to provide them accordingly.

Number 8: Owning Your Power

Last but not least, Taylor Swift prioritizes control over her business. She had it in her to own her
business and every single song in it, and it is, in my view, very important to understand for a
businessman.
This gives you the power to get things right when something goes wrong; otherwise, you will
have to depend on others to solve troubles.
BOTTOM LINE
This brings us to the end of the video. I hope you liked the video; please give it a big thumbs up
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