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IDEOLOGY AND DISCOURSE STRATEGIES IN SELECTED RADIO NEWS OF

OSUN STATE BROADCASTING

BY

ADEBIYI ADERONKE HEPHZIBAH

20/DMCN/9186

BEING A PROJECT REPORT SUBMITTED TO THE DEPARTMENT OF MASS

COMMUNICATION, FACULTY OF INFORMATION COMMUNICATION

TECHNOLOGY, OSUN STATE POLYTECHNIC, IREE NIGERIA

IN PARTIAL FULFILMENT OF THE REQUIREMENTS FOR THE AWARD OF

NATIONAL DIPLOMA (ND) IN MASS COMMUNICATION, FACULTY OF

INFORMATION COMMUNICATION TECHNOLOGY, OSUN STATE

POLYTECHNIC, IREE NIGERIA

NOVEMBER, 2022
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CERTIFICATION PAGE

This is to certify that this research work was carried out by ADEBIYI ADERONKE
HEPHZIBAH with Matric Number 20/DMCN/9186. The project has been red and approved
has meeting the requirement for the award of National Diploma (ND) in Mass Communication.

________________________ ________________________
Mr Jolapamo Date
Project Supervisor

________________________ ________________________
Mr Adeagbo S. A. Date
Coordinator
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DEDICATION

I dedicate this work to the glory of God Almighty, my creator who has continued to be my only

source of support, provision, protection and guidance.

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ACKNOWLEDGEMENT

My appreciation goes to the Almighty God, the creator of the universe, who has given me the
opportunity to complete this report, despite all stresses encountered all praises and adoration be
unto him.

My acknowledge deep sense of gratitude to our supervisor Mr Jolapamo for his support and
educative supervision. Our profound appreciation also goes to the Coordinator of Department of
Mass Communication, Mr Adeagbo S. A, and all the lecturers in the department. May the Lord
continue to strengthen you. My special thanks also goes to my parents Mr and Mrs Adebiyi for
their love, support and financial assistance, may you live long to reap the fruit of your labour.
My appreciation also goes to my mentor, sisters, brothers and friends. Thanks a lot, God bless
you all.
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TABLE OF CONTENTS

Title......................................................................................................................................i

Declaration..........................................................................................................................ii

Certification.......................................................................................................................iii

Dedication..........................................................................................................................iv

Acknowledgement..............................................................................................................v

Table of Contents..............................................................................................................vi

List of Tables....................................................................................................................vii

List of Figures.................................................................................................................viii

Abstract...........................................................................................................................viii

CHAPTER ONE: INTRODUCTION 1

1.1 Background to the Study 1
1.2 Statement of the Problem 2
1.3 Objectives of the Study 3
1.4 Research Questions 4
1.5 Significance of the Study 4
1.6 Scope of the Study 4
1.7 Operational Definition of Terms 5
CHAPTER TWO: LITERATURE REVIEW 6
2.0 Introduction 6
2.1 Conceptual Literature 6
2.1.1 Discourse Analysis and Discourse Analysis 6
2.1.2 Discourse Techniques 8
2.1.3 News Discourse Strategies 9
2.1.3.1 Passing the Blame 9
2.1.3.2 Avoidance of Sources 9
2.1.3.3 Authoritarianism 9
2.1.3.4 Emphasizing 10
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2.1.3.5 Statistics and Figures 10

2.1.3.6 Metaphorism 10
2.1.3.7 Manipulation 10
2.1.4 Discourse in the Media 10
2.1.5 Media Discourse Approaches 11
2.1.6 The Media 12
2.1.7 Ideology as a Concept 13
2.1.8 Awoism: Obafemi Awolowo's Political Ideology 17
2.1.9 Journalists' Media Ideologies 17
2.1.10 News reporting ideology 18
2.2 Empirical Framework 18
2.3 Theoretical Framework 23
2.3.1 Analysis of Critical Discourse (CDA) 23

CHAPTER THREE: RESEARCH METHODOLOGY 27

3.1 Research Design 27
3.2Population of the Study 27
3.3 Sampling Size 27
3.4 Sampling Techniques 27
3.5 Data Collection Instrument 28
3.6 Validity and Reliability of Study Instrument 28
3.7 Administration of Data Collection Instrument 28
3.8 Data Analysis Procedure 29

CHAPTER FOUR: DATA PRESENTATIONAND ANALYSIS 30

4.1 Introduction 30
4.1.1 The theme of Government and Politics 30
4.2 Government and politics with humanitarian ideology 35
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CHAPTER FIVE: SUMMARY OF FINDINGS, CONCLUSION AND

RECOMMENDATIONS 40
5.1 Summary of Findings 40
5.2Conclusion 40
5.3 Recommendations 41

REFERENCES 42
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Abstract
There is need for more attention to be paid to ideologies and discourse strategies in media
discourse. This study investigated the discourse strategies and political ideologies in selected
radio news of Osun State Broadcasting Corporation. The study examined ideology and discourse
strategies in selected radio news of Osun State Broadcasting in Osogbo. A total of 1000 written
news reports from the OSBC were collected between April 2007 and November 2010, out of
which 250 (25%) were sampled, based on their political contents. A content analysis of the news
was carried out using the tools of SFG and CDA. Three major political ideologies were observed
to influence the construction of political news in the OSBC radio during the regime of Governor
Olagunsoye Oyinlola. The strategies utilised were blame transfer, source avoidance, positive
self-presentation, foregrounding of figures and statistics, manipulation, and authoritarianism.