Professional Documents
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REVIEW OF LITERATURE
2.0 Introduction
This chapter provides a review of the literature on some key concepts related to this study.
Discourse Analysis, Discourse Strategies, Ideology, Media Discourse, Mass Media, and News
are examples of such concepts. In addition, we will investigate a variety of approaches that are
relevant to our analysis. In addition, we will look at what some scholars have written about news
around the world and in Nigeria. The few studies discussed serve as examples of research works
According to Fairclough (1992), discourse is language use, whether spoken or written, as a type
of social practice, whereas discourse analysis is the study of how texts function within
sociocultural practice. For conducting a discourse analysis, Johnstone (2002:9) offers the
following heuristics:
4. Prior discourse shapes subsequent discourse, and subsequent discourse shapes the possibilities
5. Discourse is shaped by its medium, and discourse shapes the medium's possibilities.
Widdowson (2004) distinguishes between text and discourse:...identification as a text is not the
same as interpretation. This is where debate comes in, and why it must be distinguished from
text... We achieve meaning through indexical realization, that is, by engaging our extralinguistic
reality through language. The text is inactive unless it is activated by this contextual connection.
I refer to discourse as this activation, this acting of context on code, this indexical conversion of
the symbol. According to this viewpoint, discourse is the pragmatic process of meaning
relationship between a specific discursive event and the situation(s), institution(s), and social
structure(s) that frame it: the discursive event is shaped by them, but it also shapes them. That is,
discourse is both socially constitutive and socially conditioned; it creates situations, objects of
knowledge, and the social identities and relationships of individuals and groups of individuals. It
is constitutive in the sense that it both sustains and reproduces the social status quo and
contributes to its transformation. She goes on to say that because discourse is so socially
consequential, it raises important power issues. According to Fairclough and Wodak (1997),
discursive practices can help produce and reproduce unequal power relations between, for
example, social classes, men and women, and ethnic/cultural majorities and minorities through
the ways in which they represent things and position people. "Discourse is the place where
language and ideology meet," writes Wodak (2002:23), "and discourse analysis is the analysis of
According to Olateju (2004), discourse analysis is the study of language in relation to social,
political, and cultural formations. She goes on to say that discourse analysis is not only about
language reflecting social order, but also about language shaping social order and shaping
people's interactions with society. It is a crucial concept for comprehending society and human
responses, as well as for comprehending language itself. According to van Dijk (1988a),
discourse analysis is concerned with the analysis of various contexts of discourse, i.e. the
language use and communication. Discourse analysis refers to a theoretical and methodological
approach to language and language use, and it is also defined by the object of analysis, which
can be discourses, texts, messages, talk, dialogue, or conversation (van Dijk 1988a).
According to Fairclough (1995a), analyzing any type of discourse, including media discourse,
requires an alternation of twin, complementary foci, both of which are necessary. These are
communicative events and the discourse order. The analyst is concerned with the particular, with
specific communicative events, and with the general, with the overall structure of the order of
discourse and how it is evolving in the context of social and cultural changes.
The tables below, adapted from Cots (2006), attempt to summarize the main differences between
approaching discourse with and without a critical attitude. Table 2.1 shows two possible
According to Haig (2008), text producers employ discursive strategies on multiple levels to
achieve ideological goals. He claims that on a macro level, these strategies are related to
interactional features such as text structure. Strategies at the meso level are concerned with
discursive features such as how arguments are presented, how different voices are combined, and
how different sections of the text are framed. Pronoun usage, nominalization and passivization,
language used by people at all levels of an organization to determine, justify, and give meaning
to the organization's constant stream of actions. Other scholars see strategy as discourse (Giddens
1981, Knights and Morgan 1991, Barry and Elmes 1997). They contended that "strategy" is a
construct that serves to make sense of the world and is replicated by a wide range of texts and
practices. By viewing discourse as a strategic resource, Hardy and Palmer (1999) investigate the
relationship between discourse and strategy. Norrick (2003) discusses the importance of
presupposition, speech acts, figurative language, and entailment in discourse. Many strategies are
used in media messages to influence how members of the audience understand issues and
strategies were featured in the OSBC radio news texts. These are explained further below.
According to van Dijk (1995b), the blame transfer strategy is an ideological construct created
and propagated by politicians and the media to blame the ills of society on others.
Journalists use this strategy to conceal the truth or to conceal negative issues. It appears as a
2.1.3.3 Authoritarianism
This is a strategy that relies on officials or elites for information. According to Fowler (1991:21),
this reliance on officials as sources of information is "connected to the media's reliance on the
status quo to maintain ownership and profitability." According to van Dijk (1988b), elite sources
are not only more reliable as observers and opinion formators, but they are also more
newsworthy.
2.1.3.4 Emphasizing
foregrounding entails. Words and sentence meaning in discourse may be highlighted by their
position in the semantic structure, as expressed by sentence order in discourse (van Dijk
2006:55).
This is used to imply precision and to present facts rather than mere opinions or impressions (van
Dijk 2000b:79).
2.1.3.6 Metaphorism
This strategy is used to achieve figurative meaning and to create different realities in various
situations (Lakoff, 1993). It is used to capture the vividness of phenomenal experiences in order
to influence the cognition of the audience and allow them to visualize the cause and effect of
given situations.
2.1.3.7 Manipulation
Manipulation is a strategy used to exert control over an audience in order to influence their
knowledge, beliefs, and actions. Manipulation, according to van Dijk (2006), entails
manipulating people's minds and beliefs, such as knowledge, opinions, and ideologies, which in
2007). According to Scollon, as cited by Chiluwa, the main actors in media discourse are the
news writer or journalist and the reader. According to Talbot (2007), the media's importance in
the modern world is undeniable, and the media serve an important function as a public forum in
significant social importance, and the finer details of discourse representation, which appear to
be merely technical properties of text grammar and semantics, can be tuned to social
determinants and social effects. It is... critical for linguists to be sociologists must be aware of
how discourse is shaped by and helps to shape social structures and relations, as well as how
social structures and relations are instantiated in the fine detail of daily social practices, including
discourse.
According to Ayodabo (2007), a text should convey meaning while the medium serves as a
processing mechanism. All elements of the processing unit should work together to help the
message achieve the main goal of media discourse, which is efficient and effective information
dissemination. According to Bruck (1989), the media speak in their own unique ways about the
world and produce highly structured accounts (i.e. their own discourses). According to him, the
media use their own well-defined codes and conventions, as well as their own modes of speaking
and editing, of contracting voices and stories. However, the discursive materials they work with
are not their own; rather, the media base their accounts of what happens in the world on the
accounts of others, such as eyewitnesses, police, experts, lobbyists, politicians, business leaders,
sociolinguistic research Social semiotics and critical linguistics and social-cognitive analysis
According to Fairclough, linguists may be interested in how language is used in the media for its
own sake, such as specific types of grammatical structure or intonation patterns. Critical
linguistics and social semiotics - Critical linguistics is founded on systemic linguistic theory
developed by Halliday (1978, 1985). It brings systemicist views of the text to media discourse
function), seeing texts as built out of choices from within available systems of options in
vocabulary, grammar, and so on. Discourse is viewed as a "field of both ideological and
processes; specifically, linguistic choices made in texts can carry ideological meaning" (Trew,
cited in Fairclough 1995a:25). Halliday goes on to say that critical linguistics emphasizes the
role of vocabulary choices in categorization processes. A clause that codes an event (ideally) in
terms of a specific type of process will also assess the truth or probability of the proposition so
encoded, as well as the relationship between producer and addressee (interpersonally) (s).
Communication media are important tools for conveying or exchanging information between
people. According to Driel and Richardson (1988), the mass media is one of the major forces that
mold and shape our social movements, challenging the established order and prescribing
different paths for change. The cultural consequences of various media products are perceived
based on a view of the mass media as primarily manipulative agents capable of having direct,
unmediated effects on the audience's behavior and world view (Fejes 1981). Because of the large
audience it attracts, broadcast news has been hedged around with a powerful set of formal
According to Ross (2004), the media unquestionably operate as agents of public knowledge and
definitional power, and the media are increasingly the real public space in which politics occurs
and citizens comprehend the political process. According to Modena, Massara, and Schall
signs and meanings. This dialogue's concept includes the (re)construction, storage, production,
and circulation of products that are rich in meaning for both the media that create them and those
who consume them. Because media products are social phenomena that occur in specific
Ideology is a complicated term with varying implications and interpretations depending on the
context. There are numerous definitions of ideology, and there is no single adequate definition.
Eagleton (1991) provides several definitions of ideology, three of which are relevant for the
refers to ideas and beliefs (whether true or false) that symbolise the conditions and life
legitimization of such social groups' interests in the face of competing interests (Eagleton
1991:29).
ii. Ideology as ideas that aid in the legitimacy of a dominant political power a dominant
power may legitimize itself by promoting beliefs and values that are favorable to it;
naturalizing and universalizing such beliefs so that they appear self-evident and
inevitable; denigrating ideas that might challenge it; excluding rival forms of thought,
possibly through some unspoken but systematic logic; and obscuring social reality in
iii. Ideology as a synthesis of discourse and power. Ideology is concerned with the actual use
discursive field in which self-promoting social powers clash and collide over issues
central to the reproduction of social power in general. This may imply that ideology is an
iv. Ideology frequently implies distortion, false consciousness, and manipulation of the truth
in pursuit of specific interests (Fairclough 1995b). The only way to access the truth is
through representations of it, and all representations involve specific points of new values
and a source of much fruitless argument; truth is also a slippery business, but abandoning
ideologies were forms of false consciousness within Marxism; that is, popular but
misguided beliefs instilled by the ruling class in order to legitimize the status quo and
conceal the true socioeconomic conditions of the workers. This negative definition of
ideology - as a system of false, misguided, or misleading beliefs - has become the central
vi. Ideology as a general concept van Dijk (2000b) proposes a more general concept of
ideology that allows for the study of "positive ideologies" such as feminism and anti-
racism in the same way, namely as systems that sustain and legitimize opposition and
dominant. As a result, a general theory of ideology permits a broader and more flexible
vii. Ideology as a foundation for social practice: According to van Dijk, ideologies as systems
of ideas and social groups and movement not only make sense in order to understand the
world (from the group's point of view), but also serve as a foundation for group members'
social practices. Thus, he believes that sexist or racist ideologies may be at the root of
discrimination, that pacifist ideologies may be used to protest nuclear weapons, and that
ecological ideologies will guide actions to combat pollution. Language use and discourse,
ideologically based opinions. The majority of our ideological ideas are acquired through
reading and listening to other members of our group, beginning with our parents and
and colleagues, among a plethora of other forms of talk and text (2000b:9)
viii. Ideology as social cognition: Ideologies, according to van Dijk (1995b), are the overall,
abstract mental systems that organize socially shared attitudes; they indirectly influence
other actions and interactions. Ideologies consist of socially shared beliefs that are
associated with the characteristics properties of a group, such as their identity, their
position in society, their interests and aims, their relations to other groups, their
ix. Ideology as social representation According to van Dijk (2000b), ideologies are the basic
social representations of a group's shared beliefs, and they serve as the framework that
defines the overall coherence of these beliefs. Thus, ideologies enable new social
opinions to be easily inferred, acquired, and distributed in a group when the group and its
members are confronted with new events and situations, according to him.
movement, institution, class, or large group that explains how society should work is
referred to as political ideology. It is concerned with how power should be allocated and
for what purposes it should be used (Blatterg 2009). Political ideology is a set of beliefs
that explains and justifies a society's preferred economic and governmental order. It
provides strategies for its upkeep and contributes to the meaning of public events,
personalities, and policies. Political ideologies are concerned with many different aspects
of society, such as the economy, education, health care, labor law, the judicial system,
social security, and social welfare. A political ideology is thus a set of ideas and
principles that explain how society should work and provide a blueprint for a specific
Chief Obafemi Awolowo was a Nigerian politician, lawyer, philosopher, journalist, nationalist,
and the forefather of free education in Nigeria at all levels. In Nigeria, his political ideology is
known as Awoism, and his close followers are known as Awoists. Omoboriowo (1982:11-12)
Awoism is derived from the word „Awo‟ – the short form for Awolowo. An ‘ism’ is a doctrine.
It is also a system of a theory. Awoism is the totality of the theories or doctrines associated with
the ideas and teachings of Chief Obafemi Awolowo of Nigeria…. Awoism is a natural and
supra-national political theory which aims at the orderly and rapid transformation of Nigeria and
of Africa - mentally, socially and economically so that Nigeria first and foremost and Africa as a
whole will assume their positions among the developed nations of the world within a record
time. It implies, by definition,… a revolution in our thoughts, our utterances, in our daily work,
in our attitude towards labour and in our inter-personal relationships. In short, it necessitates
As a speaker, I and other participants may be classified as members of various groups. As a man,
News discourse analysts (van Dijk 1988a, Fowler 1991; Fairclough 1995a) have generally stated
that news discourse cannot provide a completely objective perspective on events; rather, it tends
to construct reality in a way that is consistent with the underlying ideologies. Thus, political
ideology is inherent in news reporting and is reflected in language use. According to Kieran
(1997), it is critical to recognize the significance of the claim that the news media are inherently
lies not in drawing a line between what in a discourse falls under the category of scientificity or
truth and what falls under some other category, but in seeing historically how effects of truth are
produced within discourses that are neither true nor false in and of themselves.
According to Kieran (1997), news media representations and our reactions to them are based on
between the basis for news reports, such as video evidence and eyewitness testimony, and the
explanations only when we believe a news report does not fit the evidence.
addition to form and meaning, also meant act and action, that is, speech acts, and sociologists
insisted that such language use is fundamentally a form of social interaction, most notably in the
form of everyday interaction. According to van Dijk (2004), psychologists have demonstrated
that discourses and their meanings can only be produced and understood with vast amounts of
knowledge, and that language use should be studied not only as abstract structures but also in
terms of strategic cognitive processes and mental representation. Critical discourse analysis and
systematic functional grammar are two theoretical approaches that we believe are relevant in this
study.
Critical discourse analysis (CDA) is an interdisciplinary approach to the study of discourse that
views language as a form of social practice and focuses on how text and talk reproduce social
and political dominance (Fairclough 1989). Kress (1990) identifies CDA as a distinct theory of
language, a radically different type of linguistics, and lists the criteria that characterize work in
the CDA paradigm. Fairclough and Wodak (1997) expanded on these criteria by establishing ten
Fowler (1991) demonstrates how standard linguistic theories' tools (the 1985 version of
Chomskyan grammar and Halliday's theory of systemic functional grammar) can be used to
uncover linguistic structures of power in texts. Hallidays (1978, 1985) explain his contribution to
critical linguistics, whereas Fairclough (1989) explains the social theories that underpin CDA.
van Dijks (1985) focuses on mass media discourse and communication, bringing together
theories and applications from various scholars who are interested in the production, uses, and
functions of media discourses. Van Dijks (1998) also articulates ideology as the foundation of
group social representations and advocates a sociocognitive interface between social and
discourse structures. Blommaert (2005) defines CDA as a social phenomenon that seeks to
improve the social-theoretical foundation for practicing discourse analysis as well as situating
discourse in society.
A critical approach to discourse seeks to connect the text (at the micro level) to the underlying
power structures in society (at the macro sociocultural practice level) via discursive practices
from which the text was drawn (Thompson 2002). CDA is the uncovering of implicit ideology in
texts; it exposes ideological bias and the exercise of power in text. Fairclough (1993) defines
investigates the connections between discourse and society. He goes on to say that language is
made up of three components: social identities, social relations, and knowledge and belief
systems. Critical discourse analysis has transformed language study into an interdisciplinary tool
that can be used by scholars from various disciplines, including media criticism; it allows for the
adoption of a social perspective in the cross-cultural study of media texts (Dellinger 1995b).
According to Fowler (1981), texts must be probed in order to discover hidden meaning and value
structure. The society is viewed as a collection of groups and institutions organized through
discourse. According to Sheyholislami (2001), one key principle of CDA is that the way we
write and say things is not arbitrary; it is deliberate, whether the choices are conscious or
unconscious.
We need some skills to conduct a critical analysis of discourse; a method that can be used to
debunk the hidden ideological meanings behind the written or spoken word (McGregor 2003).
According to van Dijk (2000a), CDA lacks a unified theoretical framework or methodology
than a single school of thought. Starting with the full text and working down to individual words,
the layers can be peeled back to reveal the "truth behind the regime" - the profoundly insidious,
invisible power of true written and spoken word (McGregor 2003:7). Palmquist (1999) states that
CDA does not provide answers to the problems but does enable one to understand the conditions
behind specific problems 'and make us realize that the essence of that problem and its resolution
lie in its assumptions; the very assumptions that enable the existence of that problem'.
Wodak (2002) says critical theories are afforded special standing as guides for human action;
they are aimed at producing both enlightenment and emancipation. According to her, these
theories seek not only to describe and explain but also to root out a specific type of delusion. She
goes on to say that, despite differing ideologies, critical theory seeks to make agents aware of
Language, according to CDA, does not gain power on its own; it gains power through the use of
powerful people. This explains why CDA frequently takes the perspective of those who suffer
and critically examines the language used by those in power, who are responsible for the
existence of inequalities while also having the means and opportunity to improve conditions. In
agreement with its Critical Theory predecessors, CDA emphasizes the need for interdisciplinary
work in order to gain a proper understanding of how language functions in constituting and
television. One week of the nightly news programmes of two networks - ABC and CBS were
selected for analysis. From these programmes, broadcast during the week of September 18-24,
1981, a total of 49 segments dealing with aspects of the United States economic systems were
used. The programs were specifically taped and transcribed for the analysis. Four elements in the
structure of news discourse were singled out for analysis. The study was concerned not only with
the traditional issue of connotations, but also with the extent to which interrelationships were
created by lexical choices made by an individual's roles in order to detect the conceptual
categories that the text imposes on the world. Second, the study noted not only which actors were
present but also which agents were missing from the news stories. Third, the structure and
particularly the coherence of the text were established. Fourth, presuppositions revealed the news
text's fundamental assumptions. It was discovered that in the sample as a whole, agents were
typically in accounts of economic processes. It was also observed that the political stories
reflected a variety of assumed social values. The study found that major socioeconomic
developments were attributed to individuals via a specific set of linguistic choices, while politics
and economics appeared to function as logical entities separate from one another. The analysis of
the news suggested that television, indeed advocated a particular vision of society. The elements
of news ideology, including the concept of social spheres, provided us with a systematic
explanatory theory; they highlighted the extent to which news is a social reality construction that
Semetko and Valkenburg (2000) investigated the prevalence of five news frames identified in
previous studies on framing and framing effects: attribution of responsibility, conflict, human
interest, economic consequences, and morality. News frames were conceptual tools used by the
media and individuals to convey, interpret, and evaluate information. The study discovered two
approaches to content analysis frames in the news: inductive and deductive. The inductive
approach entailed examining a news story with an open mind in order to reveal the range of
possible frames, starting with very loosely defined preconceptions of these frames. The
deductive approach entailed predicting specific frames as content analytic variables in order to
validate the frequency with which these frames appear in the news. The findings revealed that in
Holland, responsibility was frequently assigned to the government, implying the importance and
political influence of political culture and context in framing problems and topics in the news.
The responsibility frame was especially visible in serious news outlets in the press and on
television, implying that more serious outlets present more political and economic news than less
serious outlets. Although television news in many countries is episodic, the findings suggested
that the way responsibility was framed in the news was influenced by the political culture and
Dixon and Linz (2000) attempted a content analysis study designed to ascertain whether
"distortions" of African American and Latino citizens' propensity toward criminality in society.
The authors conducted a content analysis of a random sample of local television news
programming in Los Angeles and Orange counties to access representations of Blacks, Latinos,
and Whites as lawbreakers or law defenders. Three indexes of Black, Latino, and White
lawbreaking and defending were applied to television news representations: (a) "intergroup"
lawbreakers versus law defenders within cultural and racial group; and (c) "interreality"
comparisons of law breakers presented on television news with crime reports obtained from the
California Department of Justice, and comparisons of law defenders presented on television
Dixon and Linz (2000) attempted a content analysis study to determine whether television news
American and Latino citizens' propensity toward criminality in society are perpetuated. The
authors conducted a content analysis of a random sample of local television news programming
in Los Angeles and Orange counties to access representations of Blacks, Latinos, and Whites as
lawbreakers or law defenders. Three indexes of Black, Latino, and White lawbreaking and
lawbreakers by race and cultural group; (b) "interrole" comparisons of lawbreakers versus law
defenders within cultural and racial group; and (c) "interreality" comparisons of law breakers
presented on television news with crime reports obtained from the California Department of
In his article "The Press in Nigeria: The Challenges of Language and Communication," Abati
(2006) described the general decline in the use of English in the Nigerian press as a historical
phenomenon that could be defined in terms of scope and nature. The article revealed that the
older newspapers of the colonial era and the early post colonial seasons were comparatively
better than today's newspapers. Abati observed that the older generation of Nigerian journalists
had only a higher education, whereas the modern journalist is better educated with a chain of
A study carried out by Taiwo (2007) looked at how language was used in news headlines to
reflect specific societal ideologies and power relations. The data comprised 300 headlines
collected from six Nigerian Newspapers, four of which were daily news papers, namely: The
Sun, Nigerian Tribune, This Day and The Guardian and two weekly Newspapers – Tell and
Newswatch published between March and August 2004. A critical study of the headlines was
done to identify their ideological leanings and how they reflected power play within the Nigerian
society between those whose interest was being served and those whose interest was being
undermined. The study examined the headlines and the social contexts from which they emerged
and identified the various use editors of news paper make of the linguistic resources to portray
the various existing societal ideological postures and power relations. The headlines were placed
into two categories – categories according to the issues addressed and according to their surface
structures. Findings from the study revealed that a large percentage of the headlines- 31% were
on political matters and 23% were headlines on crime and corruption. The use of speech as
headlines was observed to be very significant because news is woven around personalities whose
speech can be used for sensational news. The study revealed ideological meanings behind the
written words in the media as portrayed in some Nigerian newspaper headlines and how editors
Ayoola’s (2008) study was a critical discourse analysis of the reporting of some Niger-Delta
issues in selected Nigerian newspapers. The study examined the setting, topics and participants
that were projected in the content and context of reports in the Niger-Delta and the salient
linguistic features employed by the writers in their presentations and critically analyzed the
pragmatic and discourse strategies employed by the participants in the news reports. Five to ten
reports that centered on the Niger-Delta issues in three national newspapers – The Punch, The
Guardian and The Vanguard; and three community newspapers - The Tide, Niger-Delta Standard
and The Telegraph from 1999 to 2007 were randomly selected for analysis. Field trips were also
undertaken to selected towns and villages in the region for the purpose of familiarization with the
setting and better understanding of the issues at stake. Findings from the study showed that
discourse participants from different sides of the Niger-Delta conflict often slanted their public
pronouncements in a manner that promoted their positive sides on the one hand, and the
unflattering sides of their opponents, on the other hand. Findings also revealed the context of
domination and its resistance in the morphological and grammatical choices of the discourse
participants. There was evidence of bias and partisanship in the news reports which showed that
the journalists and the media houses they represented played active roles as participants in the
conflict. Also, the Niger Delta participants in order to gain political advantage over their
opponents resulted to the use of certain pragmatic and discourse strategies. These strategies were
the force of logic, the use of figures and percentages, the persuasion of science, interdiscursivity
and intertextuality, obfuscation and flattery, rumour mongering, name calling and dysphemism.
The study concluded that the paralinguistic analytical framework enhanced accurate description
and interpretation of media political discourse and therefore could equip the reading public and
discourse interpreters with the appropriate tools of identifying nuances of meaning that would