Kids Play zone

- Design Concepts

Neha Agarwal , 8th Feb 2022

 Design Mapping & Objective

• Better customer experience with a kids' corner in your store - A kids' corner provides children a safe place within your
retail shop to play, discover and learn. While the kids play, customers get more time to browse, shop and focus on your o er
or advice.

• Improved turnover and a higher return on investment - By investing in a kids’ corner, you show that you care about
children, their parents and the atmosphere in your store. A kids’ corner always earns itself back.

• A strategic place for the kids' corner in your store - By placing kids’ corners, you can create a certain walking route,
without losing oor space. This way, children and their parents will be walking along all your products or showroom elements.

• Unique Brand identity - A custom playground is an easy way to advertise your brand and build customer loyalty. If your
playground is fun, kids will never forget it, and they will look forward to returning.

OBJECTIVE -
To create Kids Play zone aged between 3-6 years at Pantaloons.The goal is to determine how you can stand out from competition
and o er customers something exciting and unique.

Neha Agarwal , 8th Feb 2022

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Background & Context
Pantaloons, a division of ABFRL, is one of India’s most preferred fast fashion destinations among large retail format stores.

Pantaloons has pioneered Fashion Retail in India and has emerged as one of the strongest players in the Market. Pantaloons
also has an adorable collection that caters to toddlers and tweens alike. Starting from 1 month old toddlers to 12 year olds, the
portfolio of brands includes infant wear from Chirpie Pie, ethnic wear from Akkriti, and casual wear from Chalk and Poppers.

The new store concept is intended to re ect the brand’s new attitude and give Pantaloons its own voice - modern, inviting
ambience with local touches.
Colourful ceiling sails, wooden slats and striking light installations make the store an eye-catcher.

Neha Agarwal , 8th Feb 2022

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Design Inspiration - Personalisation of Indian stories [ Panchtantra]
& wooden toys of India
Key words : Modern, Inviting Ambience with Local Touches
Taking inspiration from the Panchtantra stories & local wooden toys of India.

Highlighting the Panchatantra stories through narratives[ graphics] and interactive games.

Material Detail - wood , colourful , striking lights

Neha Agarwal , 8th Feb 2022

Scope of Work
Staircase - Huge graphics creating a sense of excitement to enter the section.

Negative space near Trial Rooms/ Mall Entrance - Wall mounted Play units supported with graphics on wall to keep the kids
engaged.

Pillars - strategically placing AI based interactive games on display screen for kids, making it possible to add value without
losing precious oor space. Mothers will have the opportunity to browse through the clothing section, while the children can play
one of the custom games.

Play zone - An all-in-one play solution o ers a lot of play value with interactive touchscreens and wall games, allowing more
children to enjoy themselves for a longer period of time.

Neha Agarwal , 8th Feb 2022

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Design Concept - PAW

“ PLAY ALONG THE WAY ”

PAW - resonates with kids. The Pantaloons 'Play Along the Way'
concept is a narrative-based collection of 4 play stations- section
entrance ,staircase, pillars and play zone; each scene creating a
setting of a story from Panchtantra.

The 4 scenes combine - active play, storytelling  and navigation with

the addition of augmented reality in two of the scenes.

Kids will be encouraged to keep moving between the stations as they

Backlit letters & graphic in the staircase area
follow the stories depicted in the form of graphics and wall units
through the stairs to kids clothing section to Mall Entry/exit.

PAW - A comfortable and enticing play area that encourages families

to take their time browsing and shopping. A fun place which kids will

never forget it, and they will look forward to returning.

Neha Agarwal , 8th Feb 2022

 Narrative -1
The Crocodile and the Monkey

The rst story narrative is from the famous

story- The Monkey and the Crocodile.

The story is adapted in the form of wall

graphics and wall mounted game.

THE SORTING TREE

Sorting Tree -The Sorting tree wall game is
a sorting game in which children learn to
make connections by sorting fruit. The
game panel can be attached to the wall so
it takes up little space.
Animal fusion is a game which challenges
children to match the animals by rotating
illustrated cubes. Images of Monkey &
Crocodile are placed on the wooden
ANIMAL FUSION
blocks .

Neha Agarwal , 8th Feb 2022

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 Narrative - 2
The Musical Donkey

The second story narrative is the Musical Donkey.

Crazy Mirror- Crazy mirror is a variant of the classic

laughing mirror, in which the mirror image of the children
is twisted and bent into intriguing re ections. The play
panel can be attached to the wall.

Music Hand Wall - Engage children in making their own

CRAZY MIRROR
music and creating sound. It's a fun cause-and-e ect
activity for all ages - a sensory delight for kids.Just MUSIC HAND WALL
press one of the PAWprints to hear a musical sound or
e ect, including bells, animal sounds or nursery rhymes.
Neha Agarwal , 8th Feb 2022
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 Narrative - 3
Elephants and Hares

The third narrative is from the Elephant

and the hare Story.

A place to sit and relax.

A swing and some books kept on a wall

unit to keep the kids engaged.

Comfortable exible seating arrangement

for kids taking less oor space.

Short stories from Panchtantra kept on

the elephant shelf , LED rabbits with
swing.

RELAX ZONE STORY WALL

Neha Agarwal , 8th Feb 2022
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 Narrative - 4
The Tiger and the golden bangle

JUNGLE MAZE
A brightly illustrated mix and match
jungle maze! 4 cute animals in di erent
habitats. This easy and fun maze game
is perfect for kids to explore their
imagination .
The Pillar inside store can be converted into enchanted
forest with wooden structure tree leaves and 3 games
wall mounted on it .

The Jungle Fever is a challenging and educational

game in which children learn about symbols, numbers
and their logic.

Flower Garden Wooden Gear—Rotate the gears of

owers xed on the wall .This toy is made of lightweight
JUNGLE FEVER
wood and is just the right size for little hands to enjoy. FLOWER GARDEN

Neha Agarwal , 8th Feb 2022

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PLAYZONE - 6 m²
This complete play corner add play value to the store with
Experience wall, wall units, oor unit with games and sitting.This
kids’ corner contains wall and oor decorations, four fun chairs ,
four play modules on the wall and an interactive play system with
a 12 inch touchscreen.

Interactive wall - with narratives combined from all four stories

PAW takes you to experiential forest wall in Playzone.

INTERACTIVE WALL
This interactive wall contains large buttons with built-in speakers
that play fun sound fragments that t the included wall coverings.

Neha Agarwal , 8th Feb 2022

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PLAYZONE - 6 m²

FLOOR GRAPHICS -
HOPSCOTCH

INTERACTIVE DISPLAY SCREEN

A collection of games

BIRCH RULER
Wall panel Birch ruler is a wall on display screen to

PLAY SYSTEM FOUR FUN

Playing system Four fun is a play element
in the form of a tower, on which two round
and two rectangular wall games are
mounted.
mounted height chart in the keep the kids entertained.
shape of a birch tree. Allowing
children to have great fun
seeing how tall they are.

Neha Agarwal , 8th Feb 2022

 Play corner offers children a safe place to play, discover and learn. In the meantime, your customers get the time to inform
themselves, to purchase, or to wait in a relaxed manner. That is why kids’ corners add a positive contribution to your
organisation's goals.

Neha Agarwal , 8th Feb 2022