The evaluation on the Whole Foods Market

Strategic in the market.

Whole Foods Market pursues a range of strategic initiatives in order to achieve its company
objectives. In order to achieve these strategic goals, the organization's business model acts as a
compass. With an eye on maximising benefits for all parties involved, this organization's approach
emphasises the most successful strategies. Leaders in the local community, employees, vendors,
consumers, and business partners are the most critical stakeholders (Reuters company profile, 2012).
The construction of a solid infrastructure that is able to provide support for the idea of sustainability is
the primary objective of the organisation. Customers are made aware of the company's grading system
for a wide range of food products.
An additional objective is to make certain that the primary goods of the firm will lead to increased
profits. The monies that are raised are use in several different ways to enhance the quality of life for
the people who live in the community. Giving to charity is one way to achieve this goal (Harbin &
Humprey, 2014). "The Whole Cities Foundation, which is committed to encouraging healthy eating
habits," is an outstanding example of this (Harbin & Humprey, 2014, p. 17). The company's
operational strategy is open to new ideas that might enhance the overall well-being of its employees.
Competition in today's global economy is fierce.
Thus, Whole Foods Market is confronted with a wide range of difficulties. Success in the
marketplace, for example, is heavily influenced by competition. A few of the most significant rivals
include Sprout's Farmers Market, Costco, Trader Joes, and others (Thompson, 2015). Healthier food
alternatives have prompted similar marketing efforts from both companies. Healthy and organic food
items have also become increasingly popular, making the market more competitive. Since Wal-Mart
and McDonald's have cheaper pricing, Whole Foods Market has had a hard time competing.
Delicacies that are popular in different parts of the globe may be found at these companies.
Contrarily, this organisation has been successful in getting its clients to consume more organic and
all-natural fare. Because of this strategy, the firm has been successful in the industry.

Opportunities and Threats

Some developments in the global market might have a positive impact on Whole Foods Market. Now
that the competition has reached this level, it is attracting new players. At the same time, a growing
number of customers understand the need of consuming healthful meals (Reuters company profile,
2012). A company like Whole Foods may take advantage of this opportunity to enter a new market.
Because of the rising global economy, the company's prospects are improving. That the corporation
has been able to expand into new markets all around the globe may be explained by this progression.
Expanding the global economy will be helpful. As a result, the company's merchandise has seen an
increase in price. It has also been effective in attracting new customers. Adding additional customers
will be easy if you lower your prices even further.
When it comes to implementing a Whole Foods Market business model, however, there are several
challenges. Starting with the fact that our company is negatively impacted by climate change, let us
declare (Varner & Cooper, 2007). More than a few countries promote the consumption of genetically
modified food. Because of this change, the company will be less productive. This company's
existence may be jeopardised by Wal-Mart competition, as previously stated.
For Whole Foods Market's success, it's all about what it has to offer in terms of attributes. For
instance, the company has built long-term relationships with its customers, shareholders, and
employees (Harbin & Humprey, 2014). This situation lends credence to the corporation's business
model. The organisation is known for its strong standards when it comes to food quality. More and
more customers are adopting these meals during the last six years (Thompson, 2015). Throughout the
globe, the company's brand name is respected by many people. This brand's popularity grows by the
day. Resources are used to recruit and train competent people.
Whole Foods Market's interior climate has been linked to several difficulties. The company's supply
chain and market presence, according to several experts, are deficient. This is due to the supply
chain's inability to support further growth of the company (Thompson, 2015). Consumers are more
likely to pay high costs for food because of the company's marketing strategy. That the corporation
isn't making the most of its commercial potential may be traced back to its dearth of marketers.