Who? When? Why?

Everyone As medical need arises  Resolved medical issues more quickly

 No or less waiting time for physician
availability
Working parents After hours/Weekends; potential  Need to know quickly whether
emergency situation medical situation warrants
doctor/emergency room visit
 Obtain peace of mind
Age based:
Elderly  Regularly  Reduce frequency of visits to doctor’s
office, particularly for chronic
conditions
 Convenient with
mobility/transportation issues
Mid-life  When time-constrained; as medical
issues arise  Maintain work-life balance
 Often medical issues are postponed
Young/teenagers  Initial advice on-nonemergency
medical condition  Teens adverse to visiting doctors
 Don’t want to miss schools
Geographical  When doctor not available  Very few doctors available for a
Rural nearby and even small huge population
medical issue arises  Low cost

Urban  When long queue for  To reduce long waiting time

appointment, when time  To save money as high cost of
constrained; as medical issue living
Semi-urban with arises
mobility constrained  Instant treatment
 Medical emergency or any  Comfort as mobility is an issue
accident
Tourists  Emergency situation and new  Health emergency during
to the place. travelling
 During travelling when
doctor not available nearby
Uninsured  For regular health checkup  To save cost
and medical emergency

Chronic patients  Medical emergency and  Save time and cost

regular consultancy  Prevent problems due to
commute.