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com
AIDA Framework
Of course, never
The Ultimate Framework for a ever mention the
Sales Pitch name!

Can be used to answer two typical questions

used in a marketing interview
1. To sell a product
2. To prepare a advertisement storyboard

Attention
Really? I didn’t Do you now...
know that!

Interest
Okay, so how
does
that work?

Desire
I want some of that
too!

Action
What do I do to get
it?

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Colgate-Palmolive

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Colgate-Palmolive

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GSK Consumer
Healthcare

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L’oreal

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Perfetti Van
Melle

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Brittania

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Brittania

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AB InBev

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