Targeting Research Exercise

Where is your market “hanging out”?

Avatar Name
WHERE CAN YOU SELL YOUR PRODUCT/ SERVICE? (ex. anywhere, just in US, within 10 miles of Austin, TX)

^^If local business, you can stop now :)

**All answers to below questions should be specific to your avatar and market**

1. PRODUCT & SERVICE CONSUMPTION

WHAT ELSE ARE THEY BUYING AND FROM WHOM IN YOUR MARKET? (These should be market specific for your avatar)
What “tools” does your avatar use in your market?
What brand makes those tools?
What online stores do they shop in?
What in person stores do they shop in?
Who are your competitors?
What apps are they using?
What software are they using?
What else are they buying in your market?
What brand makes those products/services?

2. COMMUNITY & CONGREGATION

ARE THERE COMMUNITIES IN YOUR MARKET/ DOES YOUR MARKET CONGREGATE ONLINE OR OFFLINE? Y/N
What in person events does your avatar attend?
What online events does your avatar attend?
What online forums/message boards/FB groups are
they using (market specific)?
What associations are they a part of?
What clubs are they a part of?
What buzz words or keywords does your avatar use
(what do they talk a lot about)?

3. CONTENT CONSUMPTION
IS YOUR AVATAR CONSUMING CONTENT ABOUT YOUR MARKET TOPIC? Y/N If Y—> WHAT MEDIUM AND FROM WHOM?
What blogs do they read?
What books do they read?
What magazines do they read?
What TV shows do they watch?
What movies do they watch?
What Facebook pages do they follow
(for entertainment or education)?
What influencers, educators, entertainers, celebrities,
influential people are they following in your market
(who else has your market’s attention)?