PTCL

Mission:
“To be the leading and most admired Telecom and ICT provider in and for Pakistan.”

SWOT ANALYSIS

Strength:
 Oldest Telecommunication Company of Pakistan.
 Technological skills.
 Leading brands.
 Customer relationships.
 All the telecommunication companies operating in Pakistan directly or indirectly
dependent upon PTCL network.
 PTCL can be used as a backup network if the mobile networks are down due to any
reasons.

Weakness:
 Absence of important skills.
 Poor access to distribution.
 Flat organizational structure.
 Political intervention in decision making.
 Customer service is very poor specially in Internet services.
 Low customer retention.
Opportunities:
 Changing customer taste.
 Change in population age.
 Joint chance with other telecommunication companies for introducing new services.
 Hire technical staff to reduce the level of DSL issues in order to increase customer
satisfaction.
 Increase market share of Internet services.
 Adopt latest technology.
Threats:
 Changing customer base.
 Closing of geographical market.
 Tax increase.
 New distribution channels.
 Changes in government policies.
 Strong competition from telecommunication companies.
 Cyber crimes percentage is increasing.