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leaders, often do not acknowledge their competition until it is too late. There may be many reasons
for the lack of acknowledgement. Companies stumble for many reasons, of course, among them
bureaucracy, arrogance, tired executive blood, poor planning, short-term investment horizons,
inadequate skills and resources, and just plain bad luck.
But hold on, we are speaking about well-established companies with the power to course-correct
any of the shortcomings to stay ahead of the curve. Still, I look at the times when the most
distinguished companies were overturned and brought down to lose market dominance. The
incumbents do not do anything extraordinary; they just follow the simple way of realizing a problem
which never came to the attention of the big players and slowly started building continuously till
they caught up with the market share.
So, my views of how large organizations need to address the “unknown” competition