The Toy vault

Branding Project
What do they
do

u Toy vault sells new, used, vintage and

collectible toys. From licensed toys such as
Disney, Marvel, Star Wars, DC and more. From
brands such as Funko, Hasbro, Mattel and Hot
Toys. They are located in five malls across
New England such as 3 locations in
Massachusetts, 1 in Connecticut and 1 in
Rhode Island. They also have a present at
Rhode Island Comic Con in which they
sponsor and are a vendor for. They also have
inventory on EBay and Amazon.
 uTheir audience are people of all
ages who want to buy the certain
Audience toy they can’t find at Target or
Walmart. Or adults who are
collectors of things such as action
figures and Funko Pops
Biggest
Competition
u Newbury comics because
it has 30 locations across 6
states including
Massachusetts, Rhode
Island, Connecticut, New
York, Maine and New
Hampshire. ⅗ of the malls
that have toy vault that also
have newbury comics
 Their small business competitors in MA
• Time Warp Toys
A newer location that primary sells Funko Pops at the
North Shore and Square One Mall.
• Had That- Salem
Sells a wide variety of vintage toys from vintage dolls,
to plush to action figures. Unlike Toy Vault they sell
more second hand toys then in the box toys.
• Nicks Comics Strip- Danvers
Also sells vintage action figures that are primarily Star
Wars and Comic Book related.
• Comicazi- Somerville
A larger inventory of comics and toys at one location.
Has more social media attention. Chris Evans has once
promoted this store.
https://www.boston.com/culture/entertainment/2017
/01/20/chris-evans-took-over-a-somerville-comic-
shop-for-a-hilarious-prank/?amp=1
• RedFive Toys and Collectibles - East Longmeadow,
Also have a large inventory of toys on a website unlike
Toy Vault that doesn't really sell things on a website.
However, RedFive looks like they sell more recent toys.
However, they still sell vintage Star Wars toys.
Who tries to reach a
similar audience?

u Hot Topic and Box Lunch

reach a similar audience
because they have a wide
variety of Disney, Marvel, Dc
and Star Wars license stuff.
u FYE also sells similar
products but have a wide
variety of other stuff such as
dvds and music.
 uInstagram: @Thetoyvault
uTwitter: @Thetoyvault
uTikTok: @Thetoyvault
uFacebook:
Socials https://m.facebook.com/1000635
84875739/ (one of their locations)
uOfficial site:
https://www.thetoyvault.com
Superhero
Mood Board
Superhero
uToy Vault sells a lot of superhero products.
This mood board focus on the golden age of
comic book design.
Coupon
Gift Card
Bag
Mall AD
Instagram Post
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