KSU Night Owl

Entertainment
Omar Jallow and Jeremiah
Cateau
KSU Night Owl
Productions
• Organization run by students at KSU
• Create and manage events for Kennesaw
community
• Prepares students with real word experience
• Employs students
Form relationships, gain skills and great first
hand experience
"ALL Day ATL 2023"

• Concert – May 7th 2023

• Lil Baby – Headliner
• Young Nudy, 21 Savage, Future and Latto
• Fifth Third Bank Stadium at Kennesaw State
University
• 4:00 PM – 10:00 PM
Event Layout
Budget
Target Market
Teens and Young adults
Specifically, High School and college students
Most enjoyable to teens who frequently listen to rap
and trap music
Live in Cobb County and Fulton County area
Favor activities like concerts and parties
Statement of Benefits

• Highlight stadium used for more than sports

• Other large companies can rent out venue
• Increase support and publicity at KSU
• Display that Night Owl care about the
community
Objectives

• 5000 people in attendance

• Unify rap and trap music fans
• Fifth Bank Stadium can be used for
different type of events
Sponsorship
• American Deli
• Chicken wings and Coco-cola products for
everyone.
• Majority of target market --> Wings!!!
Advertising Plan
• Commercials - social media, and hottest
radio stations
• At least 1 ad per artist
• Build familiarity/connection between fans
and artists
• Respective songs will play during ad
Risk Management

• Economic Risk-
• Amount of people that purchase tickets
don’t attend the concert
• Would not meet our 5000 persons
attendance
• Put us at disadvantage as we would lose
lots of money

• Our sale of merchandise is meant to

compensate for projected loss
Natural Risk

• Natural Risk-
• Rain/ Bad weather
• Event outdoors we would be
heavily affected

• Provide ponchos and remind

people to bring umbrellas
Human Risk
• Human Risk-
• Concert overcrowded, fighting and theft

• Plenty of security to avoid theft and other

confrontational problems
• Will help avoiding issues such as
overcrowding
• Train and screen employees which will
prevent theft
Mock Ups-