SWOT Analysis

Hamam Strengths

1. First soap to make use of natural ingredients

2. 25% market share in state of Tamil Nadu

3. Available in three variants - Sampoorna Snaan, Hamam Scrub Bath and Abhyanga Snaan

4. Soap embodies traditional skincare practices

5. Popular advertising and marketing, and good distribution

Hamam Weaknesses

1. Focus only on the use of natural ingredients in soap, and not on the direct advantages as such of
using it

2.Perceived to be an herbal soap instead of a natural soap

3. Weak brand in terms of branding as compared to other soaps

Hamam Opportunities

1. Hamam has a heritage for using ancient time-tested rituals for skin care in its soap

2. Cheap price, can target a wider range of market

3.Hamam Soap is highly recommended to allergic patients and people suffering from skin problems

4. Tie-ups with hotels, restaurants, institutions

Hamam Threats

1. Dominance only in southern states, especially Tamil Nadu. Weak presence in other parts of the
country

2.Stiff competition from various brands offering the same ingredients and benefits