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Journal of Hospitality and Tourism Management 36 (2018) 57–66

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Journal of Hospitality and Tourism Management


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That's what friends are for: Emotional solidarity, friendship and social T
interactions between first-generation immigrants and their visiting friends
Robert Charles G. Capistranoa,∗, Adam Weaverb
a
De La Salle University, Manila, Philippines
b
Niagara College, Canada

A R T I C LE I N FO A B S T R A C T

Keywords: This paper explores the social interactions between immigrant-hosts and visiting friends (VFs). Through a
VFR travel qualitative approach, the study considers the personal meanings attached to VF visits by first-generation Filipino
Friendship immigrant households in New Zealand (the hosts) and their respective VFs from the Philippines (the guests). The
Emotional solidarity notion of friendship is largely absent from tourism scholarship, a surprise since tourism revolves around social
Filipino culture
interactions. Friendship is a special relationship to which people attach great importance. This study contributes
Social interaction
to knowledge by utilising the theory of emotional solidarity in a specific cultural context to interpret host-guest
interactions oriented around friendship. Emotional solidarity is applied and adapted to situations where travel
supports the maintenance of friendship over great distances. Within the growing VFR travel literature, this study
is the first to explore the perspectives of both the hosts and visiting friends with respect to social interactions that
underpin friendship.

1. Introduction social interactions between first-generation Filipino immigrant house-


holds as hosts in New Zealand and their respective VFs from the Phi-
Families and friends are more widely dispersed than ever. Visiting lippines as guests. First-generation immigrants, according to the lit-
friends and relatives (VFR) travel is one form of travel that brings fa- erature, typically have stronger attachments to their former homeland
mily and friends together for the purpose of (re)connection. The growth than succeeding generations (Levitt & Jaworsky, 2007). Only VFs from
of permanent migrant communities as a global phenomenon generates the Philippines – along with their hosts – were chosen as participants;
a major source of tourists as a result of immigrants developing and the VFs were interviewed after returning home from their visit to New
extending international friendship and kinship ties (Schänzel, Brocx, & Zealand. The rationale is that the cultural identity of first-generation
Sadaraka, 2014; Yousuf & Backer, 2015). Examining VFR travel within immigrants in New Zealand is still evolving while their visitors who
the tourism and migration nexus could include tourism-related ex- reside in the Philippines are still completely rooted in their homeland.
periences that involve prior personal relationships (Griffin, 2013, 2017; This seemingly small but important difference between VFs and their
Palovic, Kam, Janta, Cohen, & Williams, 2014) between hosts and hosts facilitated exchanges that extended beyond travel and friendship
guests. Most of the previous research in VFR travel that analyses the to discussions about cultural practices during the course of the research.
relationship between tourism and migration addresses macro-level Culture is an essential element for understanding the activities of
flows (Dwyer, Seetaram, Forsyth, & King, 2014; Io, 2015; King & any social group, including VF travel. Although immigrant-hosts and
Dwyer, 2015; Massidda, Etzo, & Piras, 2014) and has not considered the VFs may have the same ethnic background, these groups may have had
micro-level, interpersonal ties responsible for shaping the bonds that very different cultural experiences as the former could have been in-
exist between people. A study that foregrounds the importance of fluenced by New Zealand culture. Researchers have signalled the need
personal relationships and culture has not yet been undertaken. for studies of visiting friends and relatives that address matters related
Friendship is a special relationship to which people attach great to culture and ethnicity (Griffin, 2017; Huang, King, & Suntikul, 2017;
personal and cultural importance not only providing one with a sense of Schänzel et al., 2014; Yousuf & Backer, 2015). The overall question that
identity, but also confirming social worth (Allan, 1989). Currently, in- guides this research is: How are social interactions between immigrant-
terpretations of friendship in the context of VFR travel research are rare hosts and their VFs understood and interpreted by them? The main
(Backer & King, 2015; Yousuf & Backer, 2017). This study explores contribution of this research is its theoretically-informed exploration of


Corresponding author.
E-mail addresses: robert.capistrano@dlsu.edu.ph (R.C.G. Capistrano), adweaver@niagaracollege.ca (A. Weaver).

https://doi.org/10.1016/j.jhtm.2018.07.003
Received 29 January 2018; Received in revised form 10 July 2018; Accepted 23 July 2018
1447-6770/ © 2018 Published by Elsevier Ltd on behalf of CAUTHE - COUNCIL FOR AUSTRALASIAN TOURISM AND HOSPITALITY EDUCATION
R.C.G. Capistrano, A. Weaver Journal of Hospitality and Tourism Management 36 (2018) 57–66

visits made by friends as well as the hosting practices in support of these addresses culture and hosting practices. This study requires an under-
visits within a particular cultural context. standing of the significance of interpersonal relationships – in this case,
VFR is the second largest visitor group in New Zealand after holiday the hosts and their VFs.
visitors and over the last decade VFR numbers have shown a dramatic
increase, up from 412,000 in 1999 to 743,000 in 2008 (an increase of 2.1. VFR travel
approximately 80%). The number of VFR visitors as a proportion of
total arrivals has increased from 26% to 30% over the same period The study of VFR travel has experienced a resurgence in recent
(Ministry of Economic Development, 2009). A recent forecast from the years. Early work by Jackson (1990) established its significance and set
Ministry of Business, Innovation and Employment (2017) showed that an agenda for subsequent research that is starting to reflect the richness
untapped Asian markets are growing strongly despite the smaller visitor of VFR travel. The growing volume of VFR research has prompted some
base compared to the more dominant Chinese market. For the year scholars to prepare comprehensive, article-length reviews (Griffin,
ending September 2017, more than 23,000 Filipinos visited New 2012; Yousuf & Backer, 2015). These reviews, as well as other studies,
Zealand with holidaymakers staying an average of 14.9 days – the have noted a number of patterns. VFR is usually informed by positivist
longest duration of stay across Tourism New Zealand's South and approaches (Griffin, 2012). In addition, some studies of VFR travel are
Southeast Asian markets (Tourism New Zealand, 2017). Smaller travel seen to have a marketing- or business-oriented thrust (Backer & Ritchie,
markets such as the Philippines have an important role to play within 2017; Backer, Leisch, & Dolnicar, 2017; Bischoff & Koenig-Lewis,
New Zealand's broadening portfolio of international markets. They help 2007); social interactions between hosts and their visitors are under-
to prevent an overreliance on a small number of large travel markets. explored.
Although the Filipino travel market is not an especially large one for A more holistic approach to studying VFR travel is warranted. At
New Zealand, Filipinos are a sizeable group of migrants to the country. present, hosts and guests are typically studied in isolation. Either the
The Philippines has ranked fifth as a source country for permanent perspectives of the hosts (Dutt & Ninov, 2017; Griffin, 2013; Schänzel
residency approvals and fourth under the skilled migrant category et al., 2014; Shani & Uriely, 2011) or the guests (Hung et al., 2013;
(Department of Labour, 2011). The trend has continued; the Philippines Shani, 2013) are addressed. Research that combines the two perspec-
has consistently been in the top five of these categories in New Zealand tives with respect to VF travel would be a novel and arguably much-
together with the United Kingdom, China, India and South Africa needed contribution to the VFR literature.
(Ministry of Business, Innovation, and Employment, 2016). Filipino
residents and skilled migrants in New Zealand can act as hosts for their 2.2. Friendship and social interaction
friends from the Philippines. These hosts are an untapped resource in
New Zealand's tourism industry that could significantly increase inter- Friendship involves affective, micro-level ties between people that
national visitation. The Filipino community in New Zealand is part of a produce positive feeling; concern and care are shown for one's friends
wider Filipino diaspora (Licuanan, Mahmoud, & Steinmayr, 2015). This (Rawlins, 2017). People make and unmake friendships of their own
New Zealand-based community could be seen as a microcosm; the in- choosing and according to their own standards; there is mutual in-
vitations extended by Filipino hosts in New Zealand to friends who volvement or collaboration between two or more individuals con-
reside in the Philippines no doubt resemble invitations extended by structing a shared social reality. A major and distinctive aspect of
Filipino hosts based in other countries. These invitations, in larger friendship is the absence of formal bonds. The relationship is voluntary
numbers and if encouraged in some fashion, have the potential to boost (Wiseman, 1986) as compared with more institutionalized relation-
visitation. ships, such as kinship. People select their friends and, as well, make
The VF market is a segment within the VFR market worthy of at- choices regarding friendships as they either extend (as hosts) or accept/
tention for reasons related to scholarly enquiry (due to the scarcity of reject (as guests) invitations.
friendship-related research in tourism studies) and commercial im- Previous studies of friendship are usually found in social psychology
portance (as suggested by the aforementioned statistics). The scholarly (Derlega & Winstead, 1986), sociology (Moody, 2001), anthropology
contribution of this paper is that it is a theoretically- and culturally- (Bell & Coleman, 1999) and human resource management (Mao, 2006).
informed exploration of meaning-rich trips involving two distinct but Within tourism studies, the notion of friendship remains understudied
connected groups of friends: immigrant-hosts and their visitors. The (Backer & King, 2015; Yousuf & Backer, 2017). For instance, Foley and
paper explores the perspectives of hosts and guests rather simply one Hayllar (2007) address friendship in the context of caravan park holi-
group or the other (e.g., Dutt & Ninov, 2017; Hung, Xiao, & Yang, 2013; days and found that an important element of the appeal of the parks
Schänzel et al., 2014; Shani, 2013). Travel emerges as an activity that was the friendships that were created. Overall, however, the personal
sustains host-guest friendships that are transnational in nature. The meanings of friendship in the context of VFR travel research are starkly
theory of emotional solidarity, in conjunction with concepts that speak absent from tourism scholarship considering that tourism revolves
to aspects of Filipino culture, provide the analytical architecture for this around social interactions (Moyle, Croy, & Weiler, 2010; Papathanassis,
paper. This theory, in its enhanced form, can be used to access the 2012; White & White, 2008). The study of friendship has yet to consider
emotional realm that defines the relationship between friends. Research the maintenance of friendship across great distances. This research
that addresses VFR-related travel in a cultural context is only starting to proceeded on the assumption that both hosts and guests have mean-
emerge (Griffin, 2017; Huang et al., 2017). In practical terms, the im- ingful views to share regarding hospitality and friendship within the
plication of this study may be beneficial for the tourism industry and context of sustaining relationships that are international in scope. Time,
immigration policies in immigrant-receiving countries such as New money, effort and emotion are invested into staying close to those who
Zealand. are far away. Through visiting friends, there is co-presence and social
interaction that sustain familiarity (Larsen, Urry, & Axhausen, 2007).
2. Literature review Studies of social interaction within tourism typically involve re-
search participants who have not met prior to the trip – for example,
This study, in broad terms, represents an effort to advance academic backpackers (Murphy, 2001) as well as other types of international
discourse related to VFR travel. In particular, the research draws upon visitors (Reichenberger, 2017). What separates the social interactions
scholarly works in a variety of domains: VFR travel research, friendship between hosts and guests in the context of VFR travel from the tradi-
and social interaction as well as cultural perspectives with respect to tional host-guest relationship (Smith & Brent, 2001) is that it does not
hospitality and emotional solidarity. Scholarship across these domains involve strangers, but people known to each other through friendship
serves as an appropriate foundation for a study of VF travel that and kinship. VF trips are typically part of previously established,

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R.C.G. Capistrano, A. Weaver Journal of Hospitality and Tourism Management 36 (2018) 57–66

ongoing relationships. In addition, social interactions between friends Woosnam, 2011; Woosnam et al., 2009). What separates the present
are usually found in other disciplines (social psychology and anthro- study from others is that host-guest interactions are layered upon ele-
pology) but are absent in current studies related to VF travel. Travel for ments of a pre-existing relationship: friendship. People familiar with
purposes related to friendship has yet to receive much scholarly at- each other rather than strangers (for example, tourists vis-à-vis the
tention; there are exceptions, however (Backer & King, 2015; Yousuf & residents of the host community) are studied. The theory of emotional
Backer, 2017). Social interactions, including those related to friendship, solidarity, in this study, is therefore applied to friendship rather than
have more than one participant. There is scope, in the context of the resident-tourist relationship.
tourism studies, to study friendship and social interaction from the Emotional solidarity is likely to be strong amongst those who share
vantage points of both the hosts and VFs. a similar cultural background (Mesquita, 2001). The theory of emo-
tional solidarity was considered applicable to this study because it can
2.3. Cultural perspectives with respect to hospitality and emotional be easily blended with the Filipino notion of pakikipagkapwa, being
solidarity “one with the other”. This notion whereby the self is seen as operating
in association with others is compatible with the forging and main-
This research focuses on one cultural group: Filipinos. Therefore, tenance of rapport and friendship. Both pakikipagkapwa and the theory
analysing the meanings attached to hosting and being a guest should be of emotional solidarity can be identified as ways of conceptualising
understood in the context of Filipino culture. There are norms and interpersonal attachments when people are known to each other. That
expectations within Filipino culture that the hosts should provide the an understanding of emotional solidarity may be coupled with an un-
utmost hospitality to their guests (De Guzman et al., 2012; Saito, derstanding of cultural norms and practices – in particular, those as-
Imamura, & Miyagi, 2010). More problematic dimensions of VF travel sociated with Filipino culture – within a tourism context remains un-
such as the difficulties associated with hosting and visiting emerged as explored.
themes in research conducted by Schänzel et al. (2014). Filipinos,
however, have a tendency to keep problems discreetly within the family 3. Methods
(Wolf, 2002). Aguilar (2009) noted that within Filipino culture, family
is central to individual and social life. Filipino identity and social status The recruitment of research participants was undertaken via
are strongly influenced by the family, and it is the family that serves as Internet communities where immigrants maintain their social networks.
a major source of social, economic, emotional and moral support Using Internet communities as a means to recruit participants has
(Miralao, 1997). A concept used in Filipino scholarship, pakiki- precedent (Eysenbach & Till, 2001). This approach was used as a means
pagkapwa, has relevance to research that involves social interaction of recruitment when an attempt to recruit participants involving paper
between people who share close social bonds. It is fundamental to the flyers displayed in targeted stores was not effective. When approaching
reciprocity that occurs between the self and others (Guevara, 2005). an immigrant community through virtual communication, permission
Pakikipagkapwa involves an openness to the feelings and circumstances was obtained from the individual responsible for updating the com-
of others as well as a sense of connection with those who are held dear. munity postings. At first, only members of the Filipino community in
In conceptual terms, this study contributes to knowledge by using Wellington were approached. However, a second study city was tar-
the theory of emotional solidarity (Ribeiro, Woosnam, Pinto, & Silva, geted as it was difficult to recruit enough immigrant families who
2018; Woosnam & Aleshinloye, 2012, 2018; Woosnam, Norman, & hosted VF(s), and to also compensate for the inherent intimacy amongst
Ying, 2009) to interpret friendship, host-guest interactions, hospitality Filipino immigrants in Wellington. Research participants would have
and culture in the context of VF travel. Theoretical frameworks useful been able to identify each other easily if a second city was not selected.
for examining the relationship between hosts and guests in the context Hence, the recruitment of participants was extended to Auckland, New
of VFR travel remain limited. Using Durkheim's (1915/1995) theory of Zealand's largest city.
emotional solidarity in the conceptualisation of host-guest interactions, Five pairs of immigrant-hosts and VFs were recruited, generating
the ultimate motivating force in human interaction is the need to affirm fifteen individual interviews and four group interviews. The connection
group membership and a sense of solidarity with others, leading people between the VFs and their respective host household is noted (see
to initiate and sustain interaction rituals (Turner, 1988). In relation to Table 1). The friendships that were formed by the research participants
VFR travel – specifically, VF travel – hosting and visiting as a social were created through personal face-to-face interactions prior to the
obligation between friends is essential for developing relations of trust hosts migrating to New Zealand. In order to maintain anonymity, the
that persist even during often lengthy periods of separation (Urry, hosting households were assigned pseudonyms while the guests were
2003). named in reference to their hosts. The very small sample size was at-
Immigration stretches familial relationships across continents and tributed to the difficulty associated with recruiting immigrant families
oceans. Friendships can similarly assume a transnational character. The who have hosted VFs in New Zealand. Small samples have been used in
theory of emotional solidarity addresses the affectively-charged bonds VFR research (Schänzel et al., 2014) and while the number of partici-
between people, and it is applicable to those who may see each other pants was small, the use of both individual and group interviews meant
infrequently. The theory speaks to the sense of unity and fellowship that that the number of interviews exceeded the number of participants. Due
binds together a group of people, thereby fostering a sense of “we to- to the very small sample size, this study has to be seen as exploratory in
gether” as opposed to a “me versus you” sentiment (Jacobs & Allen, nature.
2005; Woosnam et al., 2009). Emotional solidarity is conceptualised as The criteria for the selection of first-generation Filipino immigrant
having three major attributes that bring about a sense of commonality families in the study were as follows: at least 18 years old, originally
and familiarity: shared beliefs, shared behaviour and social interaction from the Philippines, permanent New Zealand residents or those who
(Woosnam & Aleshinloye, 2012; Woosnam et al., 2009). This study have acquired New Zealand citizenship and those who had hosted a
introduces the theory of emotional solidarity into the domain of re- Filipino friend within the last three to twelve months. In this study,
search related to VF travel and shared culture. The objective is to offer a first-generation Filipino immigrants were defined as those who were
new approach to research that addresses the ties that bind immigrants born in the Philippines to parents of Filipino heritage and eventually
to their (visiting) friends. migrated to New Zealand. The VFs interviewed for this study were
Host-guest interactions have been explored using the theory of Filipino, at least 18 years old, currently residing in the Philippines and
emotional solidarity in the context of the relationship between residents had visited their Filipino friends in New Zealand within the past twelve
of host communities and the tourists who visit these communities months. It was decided to interview hosts and guests between three to
(Woosnam & Aleshinloye, 2012, 2018; Woosnam & Norman, 2009; twelve months after the visit had been made because the focus of the

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study is to capture recollections of the trip and understand the mean-


First-time visit of the VF(s) to New
ings attached to the friend-to-friend social interactions. Setting the in-
terviews at least three months after the visit was practical since con-
ducting interviews in New Zealand took a few months to organise and
conduct. These interviews in the host country (New Zealand) were
Zealand (Yes/No)

underway while still recruiting additional participants, the guests, in


the Philippines.
Interviewing the participants was underpinned by a retrospective
research method that analyses respondents' recall within one year of the
Yes

Yes

Yes

Yes

Yes
activities experienced (Yu & Lee, 2014). The approach used was novel
compared to other VFR studies because it sought the perspectives of
Total duration of stay of VF(s)

both hosts and guests across time and distance. The first author, a Fi-
lipino, conducted the interviews and was in the best position to act as a
“cultural insider” who could represent the language, values and cultural
perspectives of the research participants more effectively. The inter-
in New Zealand

views were digitally recorded and then transcribed.


Hosts were asked to identify a visitor or group of visitors who they
2 weeks

3 weeks

3 weeks

10 days

10 days

thought would be willing to participate. Hosting is an endeavour shared


by members of a household but typically the guest has a stronger
connection with one member of the household. However, there was
Duration of visit with the

only one multi-visitor visit identified within the sample, so only one
group interview with visitors was conducted. The semi-structured in-
terviews began with an individual, one-on-one interview with each
adult member of the immigrant-host family in New Zealand, followed
host family

by a group interview with the entire immigrant-host household unit


10 days
1 week

1 week

(except for the Ragang and Taal households as there was only one host
3 days

3 days

in those households, respectively). Therefore, where applicable, each


adult family member was interviewed twice (first, individually, and
visiting friend of principal female
visiting friend of immigrant-host

best friend of immigrant-host

then as part of a group). The one-on-one interviews included questions


visiting friend of immigrant-

related to activities undertaken during trips taken by guests (and hosts


too), the types of hospitality offered by the host (for example, if ac-
of female best friend

commodation or other forms of assistance were provided), the variety


and depth of the host-guest interactions, the cultural dimensions of
• Female visiting friend

these interactions and the nature of the emotional ties between friends.
The visiting friend(s)

immigrant-host

Group interviews were oriented around, where possible, uncovering


host parents

shared beliefs and behaviours (fundamental to the theory of emotional


husband

solidarity) and exploring collective perspectives with respect to


• Mother
• Female

• Female
• Male

• Male

wife

friendship, hospitality and culture. Each individual and each group


were asked the same set of questions (to ensure consistency) but the
nature of the conversations varied across the interviews because dif-
ferent individuals and groups had their own distinctive (individual and
female immigrant-
Composition of immigrant-host

collective) experiences to share (see Table 2).


husband

mother

• Female immigrant-host

The order in which the interviews – individual and group – would


father
wife

• Immigrant-host wife
son

take place was considered carefully. The choice to conduct the in-
female
• Immigrant-host
• Immigrant-host
• Immigrant-host
• Immigrant-host
• Immigrant-host

immigrant-host

dividual interviews prior to group interviews prevented individual re-


sponses from being influenced by group interviews and allowed each
• Secondary
• Principal

member to provide their individual meanings to the social interactions


Profile of immigrant-host households and their visiting friends.

host

that are unique to them. However, the study acknowledged that there
family

would also be advantages to commencing with the group interviews as


an initial interview with the entire group may make interviewees feel
Years of residency in New

more comfortable in subsequent individual interviews (Schänzel,


2010). In practical terms, however, it was necessary to conduct the
individual interview first as each member of the family/group often
arrived home at different times. Since most of the interviews were held
in the evening, the interviewer had to maximise the time by inter-
Zealand

viewing those who were immediately available in the household then


> 15

moving onto the group interview after the entire family unit had ar-
2

rived home for the evening.


Pinatubo (same sex couple)
Immigrant-host household

The individual and group interviews each took approximately


30–40 min and were conducted in either or both Tagalog and English
(participants were encouraged to speak their language of preference).
The respondent's own words are used (regardless whether the expres-
sion is in English or Tagalog) to reflect the meanings of their social
interactions. For interviews in Tagalog, the interviews were coded first
Ragang
Halcon
Table 1

Mayon
name

Taal

before translating them into English. The translations were more con-
textual rather than “word for word” (a normal practice in the field of

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Table 2
Sample interview questions: One-on-one and group interviews.
Themes Questions

Past interactions; depth of interaction • How did you become friends with your host/guest?
• Did the visit re-establish/renew the relationship that you have with your friend(s)?
• How
trip?
would you describe the closeness of your relationship with your friend(s) before, during and after the

Motivations • Why did you visit your host? What was the primary motivation for the trip?
• What would be your motivation(s) should you decide to host/visit your friend(s) again?
Expectations • What was/were your expectation(s) in anticipation of your visit?
• Do you believe that you would have visited New Zealand if your host did not reside there?
Activities and shared experiences (before, during, and after the • How long was the visit? Is this visit a repeat one for the guest?
visit) • Can you give me examples of activities that you did enjoy and did not enjoy? Why did you enjoy or not
enjoy them?
• What do you think was your best time together with your host/guest in New Zealand?
• Did the visit lead to any misunderstandings in terms of your relationship with your host/guest?
Cultural beliefs, behaviours and hospitality • How do you think Filipino norms, values and practices influenced your visit to your host?
• Do you think that the behaviour of your host reflects aspects of Filipino culture and/or New Zealand
culture?
• What are your obligations (if any) to your friend after the trip?
• Do you feel that hosting/visiting strengthens your tie with your host/guest?
Personal meanings associated with social interaction • What are the most memorable aspects of your visit?
• How important was it for you to host/visit your friend?
• Do you believe that hosting/visiting your friend makes you feel in solidarity with them? If yes, how so?
translation studies) while ensuring the text makes sense to English- “catching up” and “rekindling significant memories”.
speaking readers (Lopez, Figueroa, Connor, & Maliski, 2008). This ap-
proach was made to capture the meanings conveyed by the Filipino
language while making sure the ideas expressed make sense in English. 4. Results
For each set of friends – the host(s) and guest(s) – the transcribed
interviews were read and re-read in order to gain an understanding of 4.1. Past interactions and shared history
social interactions. The initial phase of analysis consisted of identifying
the perspectives of the immigrant-hosts and their respective VFs re- A common feature of the friendships that have been formed be-
garding the visit and maintenance of the friendship. Passages from the tween the immigrant-hosts and VFs are that they have been maintained
interviews with a host family were compared with passages from the over time through visits, some prior to the migration of the immigrant-
interviews with their respective guest(s). Similarities and differences hosts. In order to have a deeper understanding of the emotional soli-
across the different groups of VFs and hosts were also noted. The first darity between immigrant-hosts and VFs, there is a need to consider
author undertook an initial analysis of the data. Subsequent rounds of their past interactions so as to understand the nature of their relation-
analyses, such as theme consolidation and refinement, were undertaken ship. Friendships may involve exchanges that are developed over time
by the second author. resulting in a special bond that produces certain responsibilities which
Providing extended quotations drawn from the interview transcripts are understood or assumed. It is through VF travel that the emotional
is a means of demonstrating that the data informs the interpretation solidarity between immigrant-hosts and their visitors, who may no
offered in a manner that is cogent and sound. The interpretative ap- longer reside within a reasonable proximity of each other, can continue
proach taken in this research aims to develop an understanding of a via face-to-face interactions.
particular phenomenon: the social interactions underpinning the The obligation of hosting or visiting in and of itself means that there
friendship-based trips taken by Filipinos to New Zealand. These trips are on-going relationships that the participants want to maintain even
were interpreted in a certain way by the authors using a particular across great distances:
theory: the theory of emotional solidarity. The findings are grounded in
She is our friend and ninang [godmother] in our marriage, a primary
a careful and deliberate reading of the interview transcripts; the com-
sponsor in our wedding. We've known her for so long. She was an offi-
mentary provided by the authors are supported by quoted material.
cemate of my wife. We have known her [the VF] for around 40 years,
Thematic analysis was used to explore the complexities of the host-
even before my wife and I got married. (Immigrant-host father, Mayon
VF social interactions (Braun & Clarke, 2008; Walters, 2016). The ap-
household)
proach taken involved the identification of a priori themes (pre-speci-
fied ones derived from the theory of emotional solidarity) as well as In the Philippines, the social system of ninong and ninang (the male
emerging ones (which surfaced through a more open-ended examina- and female sponsors, respectively) at weddings involves an obligation
tion of the interview transcripts). The significance of culture became to provide life-long counsel to the couple being married. In a typical
apparent during the course of analysis (and, therefore, it was noted as Filipino wedding, one can count several ninongs or ninangs who meta-
an emerging theme). The theory of emotional solidarity was viewed in phorically stand behind the couple, pledging their support and the
relation to aspects of Filipino culture (such as pakikipagkapwa) and promise of guidance (Song, 2006). Even if the Mayon household mi-
subsequently prompted the development of four themes that ultimately grated to New Zealand a long time ago, emotional solidarity still exists
structured the interpretation and presentation of the data: past inter- and is manifested in hosting for their ninang. This cultural (and spiri-
actions and shared history, connectedness in togetherness, interactions tual) practice of having ninongs and ninangs reinforces the friendship
that wax and wane over time and cultural beliefs and behaviours with bond which connects the Mayon household with their guest. Travel is
respect to hospitality. These themes, individually, were the product of used to maintain the emotional solidarity that is embedded within this
several different thematic codes. For instance, the first theme noted, culturally-distinctive form of friendship.
past interactions and shared history, was inductively derived from Meanwhile, the immigrant-host wife for the Ragang household and
several codes assigned to sections of the interview transcripts – namely, her VF have a long and very close relationship as they were classmates
in the Philippines and have known each other for over two decades:

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and feelings related to intimacy, appreciation and affection (including


She's my close friend, as in a confidante in college. We shared so many
respect and feelings of warmth, care and love) (de Vries, 1996) which is
common things. (Immigrant-host wife, Ragang household)
demonstrated through hosting and visiting for friends. Togetherness is
The Ragang immigrant-host wife's VF also recounted a similar in- made possible through travel.
terpretation of their relationship: Emotional solidarity becomes an affective bond that individuals
experience with one another and is characterized by perceived emo-
We became friends because we were classmates, that was how many
tional closeness and degree of contact (Hammarstrom, 2005; Woosnam
years back when we were just in college. We studied together. During our
& Norman, 2009). Such emotional solidarity is made apparent through
spare time, we are always together. So, that's how our friendship started
the co-presence of friends – regardless of their role, be it host or guest.
and has grown over the years.
Social interactions in New Zealand, as a home for immigrant families
The period when the immigrant-host wife in the Ragang household and as a place visited by their guests, are produced and nurtured
and her guest became best friends was during adolescence, a period through the togetherness of the hosts and guests. Therefore, through VF
when teenagers (including university students) explore their sense of travel, New Zealand becomes a place for the participants' face-to-face
identity as they search for a group to which they can relate or belong. social interactions, supports the continuation of their relationships and
Travel makes it possible to maintain this connection. situates people in relation to others as hosts/guests and as friends.
As friendship is a multi-dimensional experience, the shared or Immigrant-host households share their friendships with their guests
communal nature of friendship allows individuals to participate in ac- (and vice versa) and perceive their togetherness or co-presence as
tivities of mutual interest (de Vries, 1996) whether through hosting or memorable. The state of being together may also be influenced by the
visiting. Through emotional solidarity, the occasion of a visit gives an places and/or activities shared by the social interactions between im-
opportunity for friends to exchange stories, reminisce about their past migrant-hosts and VFs. Some immigrant-hosts recall that their hosting
interactions and get re-acquainted after they have been separated since activities were enjoyed by their guests which bolstered their concept of
the immigrant-hosts left their former homeland, the Philippines. New Zealand and of being New Zealand residents as hosting can en-
Friendship implies enjoying the person and being concerned about the hance their sense of home (Griffin, 2013, 2017), particularly for new
person which gives rise to seeking out the person's companionship and immigrants who may have only had the opportunity to explore places in
partaking in activities together (Annis, 1987). Through social interac- their new homeland when they host a guest.
tions, the mutual exchanges provide the immigrant-hosts and VFs with Both hosting and visiting are necessary to social life where corporeal
the opportunity to become re-acquainted: co-presence is essential in fulfilling social obligations (Larsen et al.,
2007). Hosting and visiting are important to having a vibrant social life,
We enjoyed dining together, sharing stories, of what we did 40 years ago
remembering their past interactions together in New Zealand or other
when we [wife and I] were still single and were going out together, stories
places and nurturing their friendships:
from way back. Of course, you catch up, recall stories and ask what
happened on her side when she was away from us and what happened on When we were seated in a bench in Lake Taupo and the background
our side. (Immigrant-host father, Mayon household) looks very beautiful, we had our photo taken together and thought we
should print a bigger version. It reminds us of the good old days and a
It's like nothing had changed. If we would see each other again here or in
chance to catch up about what we have missed. (Immigrant-host wife,
other places, it would be the same. Only our looks or faces will change
Ragang household)
but our relationship remains. (Female VF, Mayon household)
What is memorable is the bonding that we share and the time together
Social interactions in the form of a visit enable “catching up” to
and exploring different places. Even the host hasn't gone to those places.
occur, with the function of rekindling significant memories that the
It's something new to me and to her also. (Female VF, Ragang household)
friends previously shared as well as each person informing the other of
important happenings that have occurred during their time apart: Hosting and visiting in the context of VF travel is a way of acting
and being with friends in real time which affords the opportunity for
At first, I was a bit unsure of how I would react to her since the last time
shared experiences which facilitate advancement of the relationship.
we saw each other was 1995. What happened was that when I gave birth,
Hosts and guests feel valued and cared for through the generosity and
she went home to the province. I only met her once but, since then we
reciprocal nature of the interactions that occur during a visit. Therefore,
never saw each other again. As time goes by, you don't know whether her
they feel that the relationship benefits them and, as a result, is made
ways or attitudes have changed. However, she has not changed.
more significant. The visit magnifies the significance of events for the
(Immigrant-host wife, Ragang household)
players and they agree events seem to be more meaningful when shared
First of all, I haven't seen her for a long time. I have to renew my ties. I with a friend:
wanted to know anything new about her. What happened to her in be-
When we rented a unit in Rotorua which is like a house, we reminisce
tween [those times that we parted ways], you know, rekindling ties with
about those times when we go out of town [in the Philippines]. We would
friends. (Female VF, Ragang household)
cook, buy groceries. We don't eat outside. We would cook food while
Emotional solidarity is redeveloped over the course of the visit as sharing stories. Then, when you wake up, you are still together with
friends share a common history as they exchange stories about past friends. (Immigrant-host mother, Mayon household)
interactions in order to become re-acquainted and renew their friend-
In this instance, where immigrant-hosts and VFs travelled together,
ship ties. These on-going relationships are once again nurtured as they
the places being visited as well as the situations experienced in a place
recall the time they spent together previously.
can stir emotions. Travel to places in and around New Zealand provide
amenable contexts for sustaining friendships.
4.2. Connectedness in togetherness

Togetherness is an essential element for determining the quality of 4.3. Interactions that wax and wane
social interactions between immigrant-hosts and VFs. Wallace and
Hartley (1988, p. 97) indicated that “friends strive to create time and The interview transcripts show that there is a tendency for com-
space for repeated meetings, conversations and joint actions, just as munications to wax and wane; it is a common pattern recounted within
religious observance involves setting aside time for participation in the individual and group interviews with the hosts and their respective
sacred rituals”. Friendship includes the sharing of personal thoughts guest(s). As friendships are voluntary (Adams & Blieszner, 1994;

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Wiseman, 1986), there is a tendency for the interactions to diminish instance, while the Halcon household may not have extra space to host
post-visit, returning to the standard frequency of interaction that the properly as they were living in a studio apartment at the time, they
participants maintained prior to the visit. It appears that while long agreed to accommodate their guest within their modestly sized home
distance friendships are highly valued for nostalgic reasons, the im- and gave up their privacy for a couple of days in exchange for the
migrant-hosts and VFs in the post-visit phase return to their normal pleasure of reconnecting with a close friend. In a group interview, the
routines: Halcon household describe their hosting behaviour:
Nothing [no communication after the trip], I guess because my connec- Host-wife: You have to be understanding, flexible, open-minded, also
tion with the guest is through [name of principal female immigrant-host], willing to sacrifice a bit of comfort for a few days and your privacy.
but she is the type of person who is not really active in dealing with
Host-husband: Flexibility, taking care of the wants and needs of the
friends. She is quiet but the affection remains that our friend is still
guest.
important. I mean, a friend is important but it doesn't mean you have to
talk every day or constantly catch up. (Secondary female immigrant- Meanwhile, the Halcon household's guest shares similar insights:
host, Pinatubo household)
They still accommodated me and then they wouldn't mind if I squeeze
We would communicate through e-mail – although not that often – myself in their place. They would offer food and accommodation, that's
maybe when I see her [name of principal female immigrant-host] online it. Let us say for example, I compare it with the values of others like a
on Facebook. (Male VF, Pinatubo household) friend who is married to a non-Filipino, it's unlikely that you'd ask them if
Likewise, time spent maintaining friendships over a distance be- you can stay in their place. [ …. ] You're expected not to be able to stay
comes irregular as both actors may have other priorities during the at their place if there is a non-Filipino. (Male VF, Halcon household)
post-visit phase: In relation to the effect of culture on hosting, it may serve to explain
[Staying in touch] has somehow diminished because of my work. I did the degree of sacrifice that a host will accept such as temporarily sur-
have a lot of concerns, like, I still don't have my permanent residency. I rendering one's privacy or the effort to help organise the visit and ac-
was only holding a work permit then. It was a big project for us to get our tivities of a friend.
permanent residency and get a bigger house and a car for our kids. With regard to the principal female immigrant-host in the Pinatubo
(Immigrant-host father, Halcon household) household, she paid for her friend's airfare from Auckland to Wellington
and spent her whole weekend with her guest and introduced her friend
Despite the vast distance from their former homeland, first-gen- to her life-partner (the secondary female-immigrant-host) which is an
eration Filipino immigrants in New Zealand maintain their relation- expression of her authentic self. While there is a closer relationship
ships with their guests, which were forged through their past interac- between the principal female immigrant-host and her guest due to their
tions in the Philippines where the friendships had been established. past interactions overseas, the secondary female immigrant-host even-
Filipino immigrant-hosts in New Zealand maintain contact with their tually felt part of this unity by seeing the importance of her partner's
VFs but communication is infrequent during the host's initial residency hosting of a friend:
period. Immigrant-hosts are still maintaining their ties with their
friends in the Philippines by inviting or accepting requests to host their It's very Filipino that you provide whatever the best that you have for
guests. However, as distances separate people, friendships may remain your guest. It means you have to use the best china. It means that you
continuous but the communication between friends is not necessarily choose the best cut of meat that you can afford. Ah, that's very Filipino.
so. It is natural for communication to wane during a relationship, but (Principal female immigrant-host, Pinatubo household)
VF travel can re-open the lines of communication and help maintain the
I guess the standards of Filipino hosting is different. When a guest tells
bonds of friendship.
you that they will be visiting, there is a sense of responsibility to make
sure that the visitor is welcome in your house. Within Filipino culture,
4.4. Cultural beliefs and behaviours with respect to hospitality you have to fit them in your schedule. (Secondary female immigrant-
host, Pinatubo household)
The immigrant-hosts were asked about their hosting beliefs and
Meanwhile, the notion of Filipino hospitality accorded by im-
behaviours, and whether they still reflect their Filipino identity. As
migrant-hosts is echoed by the VF of the Pinatubo household who is a
immigrant households host friends in New Zealand, these households
guest:
are in the process of learning about their new homeland. The transition
process of changing residency may influence the manner in which they Male VF: Yes, definitely because they showed the usual way that we treat
host their guests. For new immigrants, the value and utility of local our guests.
knowledge about their environs and about New Zealand were im-
Interviewer: What do you mean “the usual”?
portant aspects of their hosting behaviour.
As friends serve to validate identities (de Vries, 1996), immigrant- Male VF: They treat you out for dinners, lunch. And then free accom-
host households still perceive their hosting behaviour as being “Fili- modation, right? And then they ask you where you want to go? So, I told
pino” and VFs further reaffirm the notion of hospitality in the context of them since I've heard that there was this nice museum in the city […].
Filipino culture. Hospitality is not only a material relation (Lynch,
Molz, McIntosh, Lugosi, & Lashley, 2011; O'Gorman, 2010); it becomes Interviewer: When you say “the usual way of treating our guest”, do you
central to pakikipagkapwa or humaneness which is at the core of Filipino mean to say the Filipino way?
culture in relation to others, including friends. Providing hospitality
Male VF: The Filipino way.
may be an unwritten obligation of the hosts and what their Filipino
guests may be expecting from them, as far as hosting obligations are Outside of the de facto relationship category of family, friendship
concerned, when they visit New Zealand. Within Filipino culture, the also appears to be a special relationship to which people attach great
generosity of a host becomes an essential element of their interpersonal personal and cultural importance, not only providing one with a sense
relationships with their guests regardless of the personal cost. of identity, but also to confirm social worth (Allan, 1989). Hosting
Examining how Filipino culture affects the social interaction be- visitors involves small sacrifices and obligations that have cultural
tween hosts and guests meant that both were asked about their per- origins as well as a desire to maintain and deepen those friendships
ceived beliefs and behaviours on hosting friends in New Zealand. For originally established in the Philippines.

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5. Discussion and conclusion interactions between the immigrant-hosts and VFs are related to their
past interactions, it is assumed that these past interactions and the
The findings of this study provide several theoretical insights re- shared history between the primary host(s) and the primary VF(s) has,
garding the personal meanings of friendships from the perspectives of overall, produced positive emotions based on positive evaluations of
immigrant-hosts and their visiting friends. Within the VFR literature, the exchanges between them. The shared history between the hosts and
this study is the first to consider friendship-based social interactions guests allows a continuation of their friendship which allows them to
from the perspectives of both the hosts and visiting friends. Qualitative maintain their relationship from a distance. Despite limited contact or
approaches that explore VFR travel has yet to address the personal irregular communication, the ties of friendship persist over the years
meanings of friendship as VFR travel scholarship, as noted by various despite extended periods of separation. As Yousuf and Backer (2017)
authors, is still dominated by quantitative studies (e.g., Backer & King, demonstrate in their study of people hosting friends, friendships are
2017; Backer, 2018; Backer et al., 2017; Dutt & Ninov, 2017; Gafter & oriented around having similar interests as well as performing activities
Tchetchik, 2017). However, as useful as it is to identify broader pat- together. This study reinforces this view through its exploration of the
terns and relationships, statistics are not able to convey much about perspectives of guests as well as hosts.
human experiences (Carr, 2010) including the hosting and visiting of From a practical perspective, these findings suggest the importance
friends. of marketing efforts and tourism or hospitality products that facilitate
This research makes four noteworthy contributions to scholarship sharing and re-acquaintance. Commercial imperatives did not drive this
regarding VFR travel. First, by using theory of emotional solidarity that research but no doubt its findings could have business-related appli-
has previously been applied to the study of resident-tourist interactions, cations. Friendship – and the repeated visitation it may prompt – de-
the emotional solidarity that exists between friends through VF travel serves attention from marketers. Themes such as reconnection and past
stems from sharing and the giving of oneself, a phenomenon conveyed ties, even tinged with an element of guilt, could be included in pro-
by the Filipino word pakikipagkapwa that encapsulates culturally-in- motional materials. There is also potential for marketers to make con-
fluenced notions of connection, reciprocity and devotion. Hosting and tact with immigrant communities who can extend invitations to over-
visiting friends as a form of social interaction allows the bodily co- seas friends. Prospective hosts can incorporate emotions into their
presence of people providing moments for physical proximity between invitations in ways that cannot be easily replicated by industry actors
hosts and guests that probably makes the visit desirable or even ob- such as marketers. Hosting in a new homeland provides an opportunity
ligatory for some (Hannam, Sheller, & Urry, 2006; Urry, 2003). The for immigrants to express deeply-felt pride and share their successes
conceptualisation of emotional solidarity used in this study – developed with friends from their place of origin. While regional and local tourism
from an analysis of the interview transcripts and a careful review of organizations, policy makers, tourism operators and investors focus on
Durkheim (1915/1995), Woosnam and Norman (2009), Woosnam et al. the economic contribution of VFR travel, understanding the culture of
(2009), and Woosnam and Aleshinloye (2012, 2018) – was especially the immigrants as “new” residents will enable officials to serve hosts'
attuned to issues related to time, closeness, culture, hospitality and needs as well as those of their respective VFRs.
friendship. The main research question that informed this study was The research has limitations. One limitation is that social interac-
addressed by exploring host-VF social interactions in a manner in- tions between immigrant-hosts and VFs as a phenomenon are not
formed by the theory of emotional solidarity and an understanding of generalisable due to the very small sample size and, therefore, a lack
Filipino culture. broad representativeness. The social interactions between hosts and
Second, from a philosophical point of view, the phenomenon of guests only reflect aspects of Filipino culture and different findings may
hospitality necessarily contains the concept of the stranger since hos- emerge should an analysis be undertaken of other immigrant-host
pitality requires, a priori, an outsider or guest (O'Gorman, 2010). communities in New Zealand and their respective VFs. However, the
However, this study shows that hospitality may also be part of one's study does offer a framework that could act as the foundation for other
cultural norms and expectations when dealing with one's friends. Spe- studies that explore the emotional aspects of friendship-based travel.
cifically, immigrant-hosts and VFs provide insight into their cultural Other researchers are encouraged to recruit more participants. Some of
beliefs and behaviours pertaining to Filipino hospitality in a different the findings in this study could be addressed in more depth and detail
setting, New Zealand. Rather than exposing difficulties associated with using a larger sample.
hosting as per Schänzel et al. (2014) – a study of Polynesians in New There is scope for future VF-related research. The immigrant-host
Zealand – the Filipinos interviewed for this research project provided families and their VFs in this study share many of the same beliefs and
only positive feedback regarding their interactions with friends. The behaviours with regard to hosting and visiting. Studies that address the
short stays of the Filipino guests probably played a role with respect to personal interpretations of friendship in other societies and how they
the absence of conflict. However, hospitality – whether a source of relate to VF travel may be useful to understanding immigrant-hosts
harmony or discord – can be provided to friends as well as strangers. communities living in their new homeland. Countries around the world
Third, this study makes a contribution to understanding VFR travel are home to diverse immigrant communities that, in turn, attract VFs.
involving immigrant groups – in this instance, Filipinos. Hosting fa- Potentially diverse meanings assigned to friendship in the context of VF
miliar visitors – in this case, friends – occurred in a country that was travel are articulated by an array of immigrant or ethnic communities.
still relatively new and in some ways unfamiliar to the immigrant-hosts. This research demonstrated that behind the easily quantifiable world of
Even though a place may (still) be somewhat “foreign” for some recent transnational migrants and VF trips, there is an understudied emotional
immigrants and may be considered “strange” to their guests, the ac- realm. Friendships are part of this realm, and travel supports this type
counts of the immigrant-host families reveal how their hosting beha- of camaraderie. Furthermore, a longitudinal study could determine if
viours still reflect their Filipino identity, which was substantiated by VFs are returning to New Zealand and are still being hosted to maintain
their VFs. This study adds value to the work of Griffin (2017) in relation their friendship with their respective immigrant-hosts. The VFs inter-
to immigrant-hosts as hosting both inspires intra-regional travel and viewed were first-time visitors to New Zealand and there is potential for
enhances shared memories. The study is limited to Filipino immigrants the visits to continue, to be reciprocated or to cease.
in New Zealand and their respective friends in the Philippines but it Friendship is shaped by recreating and maintaining social interac-
does offer a broadly applicable conceptual schema to study travel and tions. Through VF travel, social interactions occurring in the co-pre-
friendship (or kinship) both from immigrants' and visiting friends' sence of friends establishes one's identity – whether in expressing cul-
perspectives. ture, hospitality or friendship. Given that social interactions during the
Fourth, this research has advanced enquiry into the relationship visit provide a shared experience for both hosts and guests, hosting and
between friendship and emotion within a travel context. As the social visiting friends becomes essential for the advancement of the

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R.C.G. Capistrano, A. Weaver Journal of Hospitality and Tourism Management 36 (2018) 57–66

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