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    S. BIKKI KUMAR
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    Taking the first step to overcome the fear of being judged is important, as this fear often negatively impacts people's professional lives. Most understand that learning requires failure, like with skiing, but people worry about failing in front of superiors or peers at work. This causes them to self-edit creative ideas and stick with safe proposals instead of taking chances. An example is how Air New Zealand redesigned customer experiences on long flights by first generating outlandish ideas in a workshop to break through norms of skepticism, developing a dozen novel concepts that executives prototyped.

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    Taking the first step to overcome the fear of being judged is important, as this fear often negatively impacts people's professional lives. Most understand that learning requires failure, like with skiing, but people worry about failing in front of superiors or peers at work. This causes them to self-edit creative ideas and stick with safe proposals instead of taking chances. An example is how Air New Zealand redesigned customer experiences on long flights by first generating outlandish ideas in a workshop to break through norms of skepticism, developing a dozen novel concepts that executives prototyped.

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    2 views1 page

    DT

    Uploaded by

    S. BIKKI KUMAR
    Taking the first step to overcome the fear of being judged is important, as this fear often negatively impacts people's professional lives. Most understand that learning requires failure, like with skiing, but people worry about failing in front of superiors or peers at work. This causes them to self-edit creative ideas and stick with safe proposals instead of taking chances. An example is how Air New Zealand redesigned customer experiences on long flights by first generating outlandish ideas in a workshop to break through norms of skepticism, developing a dozen novel concepts that executives prototyped.

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    Just creating an idea is not enough, one must take the first step to overcome the “fear of being

    judged”. If not Our adult lives are impacted by it, frequently to the detriment of our professional
    lives. Most people understand that we will fall while learning something new, like skiing, until we get
    better. We cannot, however, put our business ego at stake in the same way. Because we are worried
    that our superiors or peers will see us fail, we self-edit and eliminate potentially creative ideas. We
    tend to stick with "safe" proposals or solutions. We remain passive, letting others take chances. An
    example is Air New Zealand to redesign of the customer experience for its long-haul flights. Airlines,
    as a highly regulated industry, tend to be conservative. To break through the cultural norm of
    skepticism and caution, we began with a workshop aimed at generating outlandish ideas. A dozen
    novel ideas were developed and prototyped by executives (and some were seemingly impractical).

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