Product

Requirement
Document
Improvement Maxim Mobile features to be
more informative and easier to transaction

Mentor : Achmad Fikri Syarif

Bootcamp Product Management - Batch 2
 Let's go, Get to know Us!

Aulia Salma Cahyarani Fauzia Rahma Cahyarini Alifia Astari

Auliasalma Fauziarc Alifiastari
About Maxim
Maxim was founded in 2003 in Russia and entered
Indonesia in 2018

Maxim is an application that offers online transportation

services, delivery of food and goods, cargo and others.
The mission of maxim is to make it easier for users to
order services by optimizing searches.

Maxim's Features
Problems

Maxim doesn't show guidelines or

instructions for the first downloader
which make user confuse to use the
application

Maxim doesn't inform how to top up

the account balance

The top-up method on Maxim can

only be done via the driver using cash
Goals Setting
5 Metrics for Measuring Product Success :
The number of maxim users increased
The main goal of this project is to improve the
by 30%
maxim application so it can be more
The number of Maxim app downloaders
informative and easier transaction by the
in PlayStore/AppStore increased by
users
30%
With the main Parameters KPIs : Increase by The nominal account balance top up
more than 170% the number of Maxim app increased by 50%
downloaders in PlayStore/AppStrore The number of orders on maxim
increased by 30%
Complaints from users regarding less
The number of Maxim informative designs are reduced
App downloaders in
2018 - 2020 increased
31 times or 160%
every month
Business Model Canvas
 Problem Statements

Often using online Riza, 22 years old, is a new user of the Maxim bike service.
I'am transportation for daily She uses online transportation service 3-5 times in a week.
activities She want to try Maxim for another option.

Using Maxim for the first time

I'am trying to Top up account balance in Booking Maxim bike service for the first time
the maxim

No instructions on first
Not all the user interface can be understand by citizens
downloader
There is no instruction how to top up
but No information on how to top
The top-up method on Maxim can't be done via transfer
up account balance
bank
Limited Top up method

Top up account balance just The top-up method on Maxim can only be done via the
because
only via driver driver using cash

Confuse Riza feels confused with the UI and disappointed with the
which make me feels
Disappointed limited top up method
User Persona
Riza, 22 years old, is a new user of the Maxim bike service. She uses
online transportation service 3-5 times in a week. She want to try
Maxim for another option.

Age : Pain Points Goals

22
No instruction or Additional the coachmark
Occupation: coachmark on the first for first downloader Maxim
System Analyst downloader app

Add Information how to

Location: No information on how to
top up Akun (e-payment) Top Up Akun (e-payment)
Jakarta balance balance

Riza Limited Top up method Have another payment

method to Top Up Akun
(e-payment) balance
 Customer Journey Maps
Stage Outside App Choose Services Category Payment Order

Want to order Choose services

Download and Select payment Want to Top Up Order
User Journey transportation category and make
register account method Account Balance Maxim
online an order

Social Media/ Apps Store/ Payment Detail Top Up Details

Touch Points Homepage Homepage
Ads/ Banner Playstore Page Page

Feelings 😃 😕 😓 😪 😪 😐
Coachmark not Not available Difficult to
Not sure for Confused with
Pain Points available on first Cash only instructions for top up cancel the
this App UI Design
downloader Account balance order

Realtime
More Add the Add instruction to top integration
Enhancement Add more payment
Opportunity Campaign to coachmark for up another payment between
UI Design method
promotions first downloader method User and
driver
Solutions
Before Redesign
Solutions
Solutions
 Backlog Prioritization

Rank Solution Reach Impact Confidence Effort (w) Score

Added a top up method

1 3500 3 90% 3 3150
via bank transfer

Create "How to Top up"

2 page that contains the 1500 2 95% 1 2850
steps to top up

Create coachmarks that

can hint to users when
3 1000 2 95% 1 1900
the first time they use
the application
Backlog Timeline
Summary

Problem Solution Key Result

Not all the user interface can be Add the coachmark for the first Users can be understanding
understand by citizens downloader about this app

There is no instruction how to Add information about how to Users can find out how to top
top up top up up easily

Users can top up their

The top-up method on Maxim Add top up method via transfer
account balance anytime and
can't be done via transfer bank bank
anywhere