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Management
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1. Most of us have experienced trouble trying to find parking on campus even when we
have a parking permit. Having just recently taken the project management class, we
Step1: We will lease land for parking about three miles away (east of I-805).
Step2: Employ students to drive the cars from UCSD campus to our off-site parking
Step3: profit!!
a) At first glance, does this plan pass the “smell test”. That is, does the plan make
economic sense? Why or why not? [argue in favor of your position using
approximate (order-of-magnitude) estimates why the plan does or does not make
sense]
I think this plan can be implemented and this service will create huge financial benefits.
Because many students will face the problem of not finding parking Spaces in class, most
parking Spaces in different time pairs will be occupied by other students. Therefore,
according to the large number of students' needs, the price of renting parking lots is
evaluated, how many students can use this service, and the price of hiring students is
b) Since the service is superior to that offered by the UCSD parking services, we
may be able to charge a higher price. How much is the minimum you need to
Let's say the parking lot costs $50,000 a year and hire students to drive to campus for $10
round trip. Also, assuming that UCSD has an enrollment of about 15,000 students, 15%
of them can't find a parking space, that means 2,250 students can't find a parking space.
revenue=10000/8=1250. 1250/1500=0.84$/H
2. A project requires $10 million dollars in initial investment. The projected revenue is
$3 million dollars per year for the next 5 years. If we apply a discount factor of 5%,
what is
Year 1 2 3 4 5
Projected -10 -7 -4 -1 2
revenue
N
CF
IRR= N
-1 npv=0
√ I
IRR= 15%
3. You are managing a lab which tests prototypes for compliance with safety
regulations. A project manager has given you two prototypes to test, A and B, for
his project, with the goal to identify at least one that meets the safety regulations.
You calculate that prototype A has 30% likelihood of meeting the regulations and B
has 40% chance of meeting the regulations. The profits (value) if we meet the
regulations using any prototype is $100, and the value if we do not meet the
regulation is $0. Suppose the cost of testing each prototype is $20. [Note that we only
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want to identify one prototype, and there is no additional value in identifying two
a) If we could test only one prototype, which prototype would we test? What is
the expected value of following this strategy (of testing only one prototype)?
So we test B
the prototype that complies with the safety regulation. What is the expected
For A: 100*30%-40=-10
For B: 100*40%-40=0
Suppose we build in enough flexibility in our resource scheduling and follow the
following sequential strategy: we can test one prototype and then continue onto test the
next one only if the first one didn’t meet the regulations. What is the value of following
Let's test A first. If A doesn't meet our requirements, let's test B again.
Let’s test B first. If B doesn’t meet our requirements, let’s test A again.
[Note that to undertake this sequential strategy we need to be able to tentatively schedule
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resources for the second test, with the understanding that there is a non-zero chance that
the resource would not be utilized and hence would have to re-allocated. Hence the
4. As a project manager, you have to select one of four possible designs for a phone
that your firm is creating. The first two designs D1 and D2 are similar to previously
used designs and you believe will have values that are normally distributed with
The third and fourth designs D3 and D4 are both novel and you believe they will
both have value that is normally distributed with mean 70 and standard deviation
30.
a) If you were allowed to test only one design, which design will you test? What is
b) If you were allowed to test only three designs in parallel, with the goal of finally
choosing one of these tested designs as the final one, which three designs will you
test? What is the expected value (not counting the costs) of your chosen set?
Answer
i will test A, C and D. The reason is checking c and d will give the
the customers alot as there js a large deviation in the results. What the
organisation can do is looiing for the A thag will give more positive results
as customers are using the similar design in their past as well /9 connecting
c) Explain the intuition behind your chosen design set [Specifically, are all the tested
designs high risk, or are all of them lower risk. And what is the intuitive purpose
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Answer
For testing, Group A and B, less risk will be there as standard deviation is less
compared to the last customers are using while, for group C and D, high risk will
5. You have signed a contract that gives you a payment for 100,000 for a project.
Suppose this project can be broken down into two serial activities – A and
B. The time taken by activity A is uniformly distributed between 10 days and 60 days.
But you may choose to have more people work on activity B and reduce the time it takes
to complete. Specifically, you calculate that it would take 40 days to complete if worked
on by 3 people.
The extra cost of this additional person for working on activity B is $1500
The contract you signed with your client is structured so that a quadratic penalty gets
deducted based on how many days you take to complete the project.
Specifically, if your project gets completed in 70 days, your net payment would be
Similarly, if your project gets completed in 80 days, your net payment would be $100,000
a) What is the expected value you receive if you choose to use only 2 people on
activity B?
So,the expected value you receive if you choose to use only 2 people on
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activity B
60 days
110 days
b) What is the expected value you receive if you choose to use 3 people on activity
B?
The expected value you receive if you choose to use 3 people on activity B
(1) 100000-50*2-1500=96000$
(2) 100000-100*2=88500$
You decide to run the project as follows: you will defer making the choice of whether or
Specifically, you decide that if activity A takes less than 20 days to complete, then you
will use only 2 people to work on activity B. if it takes more than 20 days to complete,
The expected value you receive if you choose to use 3 people on activity B
Change the number of days you defer the choice from 20 days (as give above) to other
values. For instance, try deferring the choice for 25 days, 30 days, 35 days, ….
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d) From the above, how many days should we defer the choice?
For this part, we get the test my intuition is correct that the risk is low, so we get 25days
during part’s choice. We give above to other values. For instance during this 50 days we
get activity B part to use value of following this statement. So of course we get the
expected value 25 days during this activity part intuition. So the expected by this point is
25days.
e) Finally, will the optimal length of time you delay making the choice increase or
decrease if the cost of the additional person is $1800 (instead of $1500 that you
If activity A takes 25days the total we take is 75 days. The longer we delay, the less we
will earn.
Question 7
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Question 8
Answer
Cost per thousand (CPM), also called cost per mille, is a marketing term used to denote the
If a website publisher charges $2.00 CPM, that means an advertiser must pay $2.00 for every
1,000 impressions of its ad. The "M" in CPM represents the word "mille," which is Latin for
"thousands."
KEY TAKEAWAYS
Cost per thousand (CPM) is a marketing term that refers to the cost an advertiser pays per
An impression is a metric that counts the number of ad views or viewer engagements that
an advertisement receives.
CPM is one of several methods used to price online ads; other methods include cost per