VALUES

 The word value is derived from French word –valoir

which means worth, merit, usefulness or importance
of a thing. Values are traits or qualities that are
considered valuable. They represent an individual‘s
highest priorities and deeply held driving forces.

Dr Komal_Agbs_Hyd
 A broad definition of values, derived from an insight
into ancient India‘s psycho philosophical wisdom
literature is ―Values are states of feelings/emotions
that underpin the content of a choice/decision and
determine the manner of using the intellect/reason
for justifying and implementing that
choice/decision.

Dr Komal_Agbs_Hyd
 The study of values is fundamental in managing
an organization‘s behaviour.
Characteristics of Values
 1. Values represent an individual‘s highest

priorities and deeply held driving forces

 2. Values are the hub of personality and is

powerful force affecting behaviour

 3. Value varies according to time

Dr Komal_Agbs_Hyd
 4. Many values are relatively constant and
durable
 5. It contains a judgment element
 6. Everyone does not hold the same values  

◦ Values are broad preferences concerning

appropriate courses of action or outcomes.
◦ Values influence behavior and attitudes.

Dr Komal_Agbs_Hyd
The Importance of Values
 Values lay the foundation for our understanding of

people’s attitudes and motivation and influence our

perceptions. We enter an organization with preconceived
notions of what “ought” and “ought not” to be.

Dr Komal_Agbs_Hyd
 These notions are not value-free; on the contrary,
they contain our interpretations of right and wrong
and our preference for certain behaviours or
outcomes over others.
 As a result, values cloud objectivity and rationality;

they influence attitudes and behaviour.

Dr Komal_Agbs_Hyd
Managing Values & Attitudes

 Values reflect things that people consider being

precious. They are generally regarded as important
life goals or standards of behaviour towards which
the person has a strong, positive attitude.

Dr Komal_Agbs_Hyd
 "Values are the most important and central elements
in a Person’s system of attitudes and beliefs".
 People's value systems could be viewed as building

blocks of many attitudes and beliefs. Although

dynamic like attitudes, values are more deep-rooted
and resistant to change.

Dr Komal_Agbs_Hyd
 Values, like attitudes and beliefs, change over time,
creating new expectations and demands for public
and management.

Dr Komal_Agbs_Hyd
Job Satisfaction and Employee Performance

 Satisfaction and Productivity

 Satisfied workers are more productive AND more productive
workers are more satisfied!
 Worker productivity is higher in organizations with more
satisfied workers. 
 Satisfaction and Absenteeism:
 Satisfied employees have fewer avoidable absences. 
 Satisfaction and Turnover

Dr Komal_Agbs_Hyd
 Satisfied employees are less likely to quit.
 Organizations take actions to retain high performers and to
weed out lower performers.
 Satisfaction and Customer Satisfaction
 Satisfied workers provide better customer service.
 Satisfied employees increase customer satisfaction because:
 They are more friendly, upbeat, and responsive.
 They are less likely to turnover, which helps build long-term
customer relationships. They are experienced.

Dr Komal_Agbs_Hyd
Job Involvement
 Job Involvement is the extent that an
employee believes in the mission, purpose
and values of an organization and
demonstrates that commitment through their
actions as an employee and their attitude
towards the employer and customers.

Dr Komal_Agbs_Hyd
 Employee engagement(Job Involvement) is
high when the statements and conversations
held reflect a natural enthusiasm for the
company, its employees and the products or
services provided.

Dr Komal_Agbs_Hyd
 Employee Engagement can be defined as the
level of commitment and ‘ involvement as
employee has towards his/her organization
and its values. ‘It is the degree to which an
employee is emotionally bonded to his/her
organization and passionate about his/her
work.

Dr Komal_Agbs_Hyd
 Job involvement can be defined as the level of
commitment and ‘ involvement as employee
has towards his/her organization and its
values.
  ‘It is the degree to which an employee is

emotionally bonded to his/her organization

and passionate about his/her work.

Dr Komal_Agbs_Hyd
Types…..
 1. Cognitive Engagement:
 This involves the extent to which employees

focus on their work tasks. An actively

engaged employee is rarely distracted by
small interruptions at work.

Dr Komal_Agbs_Hyd
 2. Emotional Engagement:
 This consists of the here and now experience

that the employees have while doing work.

This involves their own feeling of the degree
of involvement in the job.

Dr Komal_Agbs_Hyd
 3. Physical Engagement:
 The extent to which employee takes steps for

his own development. A voluntary nomination

for a training program can be one of the
means of identifying physical engagement.
 It is said that engaged employees feel

inspired by the work.

Dr Komal_Agbs_Hyd
Objectives…..
 1. To ensure the conversion of “Not engaged”
employees into “engaged” employees.
 2. To facilitate planning for employee

engagement.
 3. To ensure evaluation and measurement of

employee engagement.
 4. To touch all aspects of employee

engagement (cognitive, emotional,

behavioral)

Dr Komal_Agbs_Hyd