Professional Documents
Culture Documents
Important Characteristics
1. Uses simple, precise and concrete words
2. Direct to the point
3. Considerably short
4. Based on facts, not opinion
News begins with a lead (the first paragraph of the news) with two basic functions:
1. To tell what the article is all about; and
2. To get the reader interested in knowing the rest of the story.
News Elements
1. Significance – relative to the target audience of a publication
2. Timeliness – pertains to the immediate past
3. Drama – dramatic actions that move a reader to tears or to laughter, mystery, suspense,
comedy
4. Romance and Adventure – emotional attachment between people
Types of Leads
1. Summary Leads – answers right away all or any of the 5Ws and or the H.
Specific Types: Who lead, What lead, Where lead, When lead, Why lead, How lead
Summary Lead must stress what is newsworthy (relevance, usefulness, interest to the
reader by explaining impact: so what?)
ONLINE/PRINT PUBLICATION
The Essentials of News Writing
Source: Aries Oliveros, Philippine Science High School
ONLINE/PRINT PUBLICATION
The Essentials of News Writing
Source: Aries Oliveros, Philippine Science High School
2. Grammatical Beginning Leads
Introduced by a kind of grammatical form which is usually a phrase or a clause to
emphasize a feature.
Specific types: prepositional phrase lead, infinitive phrase lead, participial phrase lead,
gerundial phrase lead and clause lead
Common types: Punch lead, picture or descriptive lead, contrast lead, question lead,
quoted lead
ONLINE/PRINT PUBLICATION
The Essentials of News Writing
Source: Aries Oliveros, Philippine Science High School
Importance of Headline
Without a headline, a well-written story may not even be noticed by the reader; conversely, a
badly written story may still be read because of its head.
ONLINE/PRINT PUBLICATION
The Essentials of News Writing
Source: Aries Oliveros, Philippine Science High School
ONLINE/PRINT PUBLICATION
The Essentials of News Writing
Source: Aries Oliveros, Philippine Science High School
ONLINE/PRINT PUBLICATION
The Essentials of News Writing
Source: Aries Oliveros, Philippine Science High School
ONLINE/PRINT PUBLICATION
The Essentials of News Writing
Source: Aries Oliveros, Philippine Science High School
ONLINE/PRINT PUBLICATION
The Essentials of News Writing
Source: Aries Oliveros, Philippine Science High School
ONLINE/PRINT PUBLICATION
The Essentials of News Writing
Source: Aries Oliveros, Philippine Science High School