احتياجات التدريب في العلاقات العامة

‫احتياجات التدريب وتقييمه لدى العاملين في العالقات العامة‬
‫دراسة على عينة من العاملين في إدارات العالقات العامة واإلعالم بمنظمات وشركات‬
‫مصرية وخليجية‬
‫*أحمد فاروق رضوان ‪ ،‬احتياجات التدريب وتقييمه لدى العاملين في العالقات العامة‪ :‬دراسة على عينة من العاملين‬
‫في إدارات العالقات العامة واإلعالم بمنظمات وشركات مصرية وخليجية ‪،‬مجلة البحوث اإلعالمية ‪ ،‬جامعة األزھر‪،‬‬
‫العدد ‪،27‬يناير‪ ،2007‬ص ص ‪480-319‬‬
‫*البحث قدم ايضا ً إلى‪:‬‬
‫‪Globalization and Media in the Middle East conference – Albayan College & Sultan Qapus‬‬
‫‪University in cooperation with Purdue University Calumet , Muscat 20-21 October 2008-‬‬
‫‪06-10‬‬
‫‪:‬‬
‫ ‪" ! /‬‬
‫ ( '& ‪2010/2009 !# $"%‬‬

‫‪ahmedfr@hotmail.comEmail /‬‬
‫‪Email/ aradwan@sharjah.ac.ae‬‬
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‫ا‪:2‬‬
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‫الترتي الترتي‬
‫مجموع‬ ‫الترتي‬ ‫الترتي‬ ‫الترتي‬ ‫الترتيب الترتي الترتي الترتي الترتي‬
‫األوزان‬ ‫ب‬ ‫ب‬
‫‪%‬‬ ‫المرجح‬ ‫ب‬ ‫ب‬ ‫ب‬
‫الساد‬ ‫الخام‬
‫ب‬ ‫ب‬ ‫ب‬ ‫ب‬ ‫م فئات البرامج‬
‫ة‬ ‫التاسع‬ ‫الثامن‬ ‫السابع‬ ‫الرابع‬ ‫الثالث‬ ‫الثانى‬ ‫األول‬
‫س‬ ‫س‬
‫‪16.8 1894‬‬ ‫‪-‬‬ ‫‪-‬‬ ‫‪36‬‬ ‫‪56‬‬ ‫‪50‬‬ ‫‪96‬‬ ‫‪196‬‬ ‫‪344‬‬ ‫‪114‬‬ ‫وظ‪9999999999‬ائف وأن‪9999999999‬شطة‬ ‫‪1‬‬
‫‪3‬‬ ‫العالقات العامة‬
‫‪15.4‬‬ ‫‪1729‬‬ ‫‪4‬‬ ‫‪14‬‬ ‫‪42‬‬ ‫‪48‬‬ ‫‪65‬‬ ‫‪156‬‬ ‫‪266‬‬ ‫‪720‬‬ ‫‪414‬‬ ‫مھارات االتصال‬ ‫‪2‬‬
‫‪10.4‬‬ ‫‪1159‬‬ ‫‪19‬‬ ‫‪62‬‬ ‫‪90‬‬ ‫‪124‬‬ ‫‪275‬‬ ‫‪192‬‬ ‫‪217‬‬ ‫‪72‬‬ ‫‪108‬‬ ‫اإلعالن‬ ‫‪5‬‬
‫‪11.7‬‬ ‫‪1320‬‬ ‫‪10‬‬ ‫‪44‬‬ ‫‪75‬‬ ‫‪148‬‬ ‫‪160‬‬ ‫‪216‬‬ ‫‪315‬‬ ‫‪280‬‬ ‫‪72‬‬ ‫تكنولوجيا االتصال‬ ‫‪3‬‬
‫‪9.4‬‬ ‫‪1056‬‬ ‫‪36‬‬ ‫‪68‬‬ ‫‪105‬‬ ‫‪128‬‬ ‫‪175‬‬ ‫‪216‬‬ ‫‪140‬‬ ‫‪80‬‬ ‫‪108‬‬ ‫إدارة األعمال‬ ‫‪6‬‬
‫‪9.3‬‬ ‫‪1048‬‬ ‫‪39‬‬ ‫‪56‬‬ ‫‪156‬‬ ‫‪96‬‬ ‫‪115‬‬ ‫‪204‬‬ ‫‪168‬‬ ‫‪160‬‬ ‫‪54‬‬ ‫السلوك التنظيمى‬ ‫‪7‬‬
‫‪11.3‬‬ ‫‪1267‬‬ ‫‪10‬‬ ‫‪52‬‬ ‫‪90‬‬ ‫‪180‬‬ ‫‪175‬‬ ‫‪192‬‬ ‫‪217‬‬ ‫‪144‬‬ ‫‪207‬‬ ‫اإلعالم‬ ‫‪4‬‬
‫‪7.8‬‬ ‫‪880‬‬ ‫‪54‬‬ ‫‪98‬‬ ‫‪96‬‬ ‫‪148‬‬ ‫‪125‬‬ ‫‪144‬‬ ‫‪119‬‬ ‫‪96‬‬ ‫‪-‬‬ ‫التسويق والترويج‬ ‫‪9‬‬
‫‪7.9‬‬ ‫‪888‬‬ ‫‪78‬‬ ‫‪106‬‬ ‫‪48‬‬ ‫‪88‬‬ ‫‪110‬‬ ‫‪84‬‬ ‫‪126‬‬ ‫‪104‬‬ ‫‪144‬‬ ‫إدارة المواد البشرية‬ ‫‪8‬‬
‫‪100‬‬ ‫‪1124‬‬ ‫المجموع‬
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‫أ('اد‬ ‫ى‬ 6E‫ا‬ +‫ار‬ ‫ت‬.0G0‫ا‬ ‫أه‬
:2‫ا‬
+5
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‫‪8288‬‬
‫غير ھام‬ ‫ھام‬ ‫ھام جداً‬

‫المجموع‬ ‫اسم البرنامج‬
‫ك‬ ‫ك‬ ‫ك‬
‫‪250‬‬ ‫‪-‬‬ ‫‪51‬‬ ‫‪199‬‬ ‫تخطيط برامج العالقات العامة‬
‫‪250‬‬ ‫‪4‬‬ ‫‪56‬‬ ‫‪190‬‬ ‫إدارة العالقات العامة‬
‫‪250‬‬ ‫‪10‬‬ ‫‪98‬‬ ‫‪142‬‬ ‫بحوث العالقات العامة‬
‫‪250‬‬ ‫‪2‬‬ ‫‪53‬‬ ‫‪195‬‬ ‫االتصال في العالقات العامة‬
‫‪250‬‬ ‫‪-‬‬ ‫‪83‬‬ ‫‪167‬‬ ‫وظائف وأھمية العالقات العامة‬
‫‪250‬‬ ‫‪4‬‬ ‫‪73‬‬ ‫‪173‬‬ ‫التكنولوجيا الحديثة في العالقات العامة‬
‫‪250‬‬ ‫‪-‬‬ ‫‪65‬‬ ‫‪185‬‬ ‫العالقات العامة وإدارة األزمات‬
‫‪250‬‬ ‫‪8‬‬ ‫‪86‬‬ ‫‪156‬‬ ‫المراسم واالتيكيت‬
‫‪250‬‬ ‫‪4‬‬ ‫‪73‬‬ ‫‪173‬‬ ‫تنظيم المؤتمرات والندوات‬
‫‪250‬‬ ‫‪4‬‬ ‫‪73‬‬ ‫‪173‬‬ ‫تنظيم المؤتمرات والندوات‬
‫‪250‬‬ ‫‪10‬‬ ‫‪82‬‬ ‫‪158‬‬ ‫تخطيط الحمالت اإلعالنية‬
‫‪250‬‬ ‫‪-‬‬ ‫‪56‬‬ ‫‪194‬‬ ‫مھارات االتصال‬
‫‪250‬‬ ‫‪16‬‬ ‫‪115‬‬ ‫‪119‬‬ ‫تخطيط الحمالت اإلعالنية‬
‫‪250‬‬ ‫‪4‬‬ ‫‪65‬‬ ‫‪181‬‬ ‫مھارات اإلقناع والتأثير‬
‫‪250‬‬ ‫‪8‬‬ ‫‪124‬‬ ‫‪118‬‬ ‫الرأى العام وطرق قياسه‬
‫‪250‬‬ ‫‪7‬‬ ‫‪93‬‬ ‫‪150‬‬ ‫العالقات الفعالة مع وسائل اإلعالم‬
‫‪250‬‬ ‫‪8‬‬ ‫‪88‬‬ ‫‪154‬‬ ‫جھود العالقات العامة‬
‫‪250‬‬ ‫‪6‬‬ ‫‪113‬‬ ‫‪131‬‬ ‫إنتاج المواد اإلعالمية في العالقات العامة‬
‫‪250‬‬ ‫‪15‬‬ ‫‪111‬‬ ‫‪124‬‬ ‫الكتابة والتحرير للعالقات العامة‬
‫‪250‬‬ ‫‪22‬‬ ‫‪125‬‬ ‫‪103‬‬ ‫تنظيم المعارض‬
‫‪250‬‬ ‫‪10‬‬ ‫‪103‬‬ ‫‪137‬‬ ‫اإلدارة الفعالة‬
‫‪250‬‬ ‫‪16‬‬ ‫‪68‬‬ ‫‪166‬‬ ‫المدير الفعال‬
‫‪250‬‬ ‫‪78‬‬ ‫‪91‬‬ ‫‪81‬‬ ‫البرمجة اللغوية العصبية‬
‫‪250‬‬ ‫‪45‬‬ ‫‪123‬‬ ‫‪82‬‬ ‫االتصال التنظيمى‬
‫‪250‬‬ ‫‪66‬‬ ‫‪109‬‬ ‫‪75‬‬ ‫السكرتارية التنفيذية‬
‫‪(17) " $5‬‬
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‫مستوى‬ ‫متوسط‬ ‫مجموع‬
‫قيمة ف‬ ‫درجات الحرية‬
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‫‪19.182‬‬ ‫‪247‬‬ ‫‪4737.963‬‬ ‫داخل‬
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‫‪10.062‬‬ ‫‪247‬‬ ‫‪2485.380‬‬ ‫داخل‬
‫‪8428‬‬
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‫‪0.117‬‬ ‫‪2.164‬‬ ‫‪40.816‬‬ ‫‪2‬‬ ‫‪81.632‬‬ ‫بين‬
‫‪18.861‬‬ ‫‪247‬‬ ‫‪4658.768‬‬ ‫داخل‬
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‫احتياجات التدريب وتقييمه لدى العاملين في العالقات العامة‬

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