About Project

A brand style guide (also known as brand guide or brand guidelines) is essentially an instruction
manual on how a brand should be communicated. It contains the standards required to represent a
brand correctly both internally and externally.

A brand style guide is a digital rulebook that specifies every aspect of the look and feel of a brand.
Apart from being used internally, a brand style guide is shared with partners, media, and agencies
to brief them on how to communicate a brand properly and consistently.

Table of contents
Brand Story
 About

To meet the needs of the business, Khandelwal Fabric was established in 2010 with the goal of

supplying and manufacturing cotton fabric. The company currently deals in plastic and dust-

cleaning cloths besides meeting the needs of various market segments.

Serving the market in every sector while having strong market representation and the ability to seize

market share in the falalen segment within the state

The thermocol industry was first manufactured and designed using cotton.
 History

Khandelwal Fabric started a business from a single room in 2010 and expanded it to a wide space.
After many struggling years, they established their first industry in the year 2012, the second industry
of falalen in 2015, and finally the third industry of plastic bags and thermocol in the year 2019.

Starting from a city, they established industry in three different states: Madhya Pradesh, Gujrat, and
Rajasthan. They surveyed different areas to search for business needs.
 Segment of work

Beginning with cotton, Khandelwal Fabric has now expanded into several industries, including fabric,
thermocol, plastics, and the supply of necessary items.

Fabric

Thermocol Plastics
 Purpose
Khandelwal Fabric's main goal is to supply its customers and business partners with the highest
quality products. The brand's goal is to fulfil the supply needs of its customers.
 Businesss

Khandelwal Fabric primary deal in B to B business, sometimes they deal in B to C

B-B
Business Business

B -C
Business Customer
 What they do
Khandelwal Fabric manufactures the raw materials into the finished product and provides the best
quality product to the business in accordance with their needs.

Additionally, they produce high-quality products for export to more than 7 nations worldwide.
 Mission & Vision Statement
The mission of Khandelwal Fabric is to provide the best quality product to the customer and to
export it to different countries to expand the business.

The vision of Khandelwal fabric is to expand the business in different areas and take the business to
more than 15 countries.
 Brand Values:

Khandelwal fabric is mostly a B to B Brand they directly deals to business so current brand just focus

on the product but no the branding point of view but now they need a brand image.

Khandelwal fabric workes from past 12 years and have great market value.
Brand Logo
 Brand Personality

Khandelwal fabric have the black color as a primary color and the red color as a secondary color

The current logo consist of 2 fonts and a shape which is to old looking, and the logo is the word type
logo, and the logo is not representing the brand image.
 Target Audience Personas
The target audiece of Khandelwal Fabric are the business need the raw material and the finish good
as per their need, Khandelwal fabric primary deals in B-B business so they have the target audience
of Businesses.