NATIONAL ECONOMICS UNIVERSITY SOCIALIST REPUBLIC OF VIETNAM

SCHOOL OF ADVANCED EDUCATIONAL PROGRAMS Independence – Freedom – Happiness

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SYLLABUS

1. MODULE PROFILE
Course Name: INTERNATIONAL BUSINESS
Course Code: CBA300 Credit: 3
Class: AEP_Intake 62 Program: Advanced Education Program

2. LECTURER’S INFORMATION
Full name: BUI HUY NHUONG Tittle: Associate Professor, Doctor
Address: Building 506 - A1, 5 Floor
th
Phone number: (024)36280.280_5588
Email: nhuongneu@gmail.com Faculty/ Institute: HRM@NEU

3. COURSE PREREQUISITES
NONE

4. COURSE OBJECTIVES
The primary objective of this Course is to introduce the students to the global economy to
obtain a basic introduction regarding this subject matter and the major issues involved
therein. The course will cover basic terminology and theoretical structure as well as
practical implications. In particular, this course has the following specific objectives:
1. To give students the knowledge and understanding of the unique aspects involved
doing business internationally on a business, legal and political level.
2. To give students a basic understanding of the global monetary system and the
evolution of the system. To understand the factors involved in currency exchange rates
(which influences international costs and profits) and economic conditions.
3. To give students a basic understanding of international trade including:
a. An understanding of trade rules and free trade agreements;
b. An understanding of the policies and government dynamics between the two;
c. An understanding of imports/exports and the international system of tariffs and
duties; and
d. An understanding of international rules governing abuses and sanctions.
4. To increase an awareness and understanding of the different governmental and non-
governmental bodies involved in international business including: IMF, UN, WTO (and
GATT), OECD, NATO, and OPEC.
5. To understand strategies used by business in the international market on a
competitive basis.
6. To understand the cultural effect on business and to analyze the ethics involved in
cross border transactions and to understand the dynamics with differing legal systems.
7. To learn and apply skills learned in the class to current on-going issues involved in
today’s world, including the monetary issues in Europe, the status of the Euro, new trade
agreements and platforms and positions taken by the Presidential candidates in this
political election year.
8. The students will learn the issues involved in entering foreign markets, global
production and outsourcing as well as logistics and supply chain issues.

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9. To understand the issues involved in developing economies and the business and
political issues surrounding the business and market dynamics.
10. Most importantly, the students hopefully will create a general awareness of global
issues that will allow them deeper insight in world issues and will allow them to keep on
top of issues that may affect them as individuals and as part of a larger entity.

5. COURSE CONTENT/DESCRIPTION
Today, no business or industry of any size is immune from the global environment. Even
small businesses that purchase and sell only in the U.S. are subject to competition from
products coming into the U.S. from overseas or from global issues when their suppliers
or consumers become global. Therefore, even employees of such companies are
affected by the global environment. Understanding the global economy, therefore, is
necessary for all engaged in business and careers regardless of the size or type of
business or career endeavor.
This course is designed for non-business majors who will ultimately be engaged in the
business of their chosen careers. Although the students are not business majors, a
basic understanding of the global business environment is essential in the students
working in their area of expertise. Given the diverse majors of the students, this course
will consist of the basic areas of international business. The course explores the
interrelation of government and business across boarders and the economic dynamics
between countries/regions, including a general overview of the international monetary
system, international trade and foreign direct investment. The class also will discuss the
strategy of international business and review a few cases studies that epitomize the
issues involved in today’s global world. In general, the major topics of global business will
be discussed to give students a working vocabulary and basic level of knowledge and
skills involved in today’s global business.
This course is “macro” in nature in that it will look at international business from a general
focus with emphasis on the impact and overriding theories and will not focus extensively
on individual management decisions. This is an introductory course with a very large
class size and, therefore, a significant portion of the class will be taught through lectures,
but we also will include guest speakers, video clips, class discussion and readings
on current issues. The students, therefore, must keep up with readings and participate to
the extent able with general discussions on the theories and material presented in class.
.
6. DETAILED CLASS SCHEDULE
(Any changes on the schedule WILL BE announced in class and on TURNITIN in advance)

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Commencing Topics
Chapters Readings/ Activities/ Notes
Class
1st Week Syllabus Introduction to the Course and - Read carefully the syllabus provided;
Ch.1 TURNITIN - Assign members to 10 groups.
Introduction: What is - Watch a video about Advantages and disadvantages of
International Business; globalization (https://www.youtube.com/watch?v=2veBWvx-
Globalization of Markets and the zd4)
Onternationalization of the Firm
Organizational Participants of IB
National Differences
2nd Week Syllabus Introduction to the Course and Case and Video Clip to be assigned!
Ch.1 TURNITIN
Ch.2, Introduction: What is
International Business;
Globalization of Markets and the
Onternationalization of the Firm
Organizational Participants of IB
National Differences
3rd Week Ch.3 and Ch.4 National Differences in Political, - Assign topics for Group’s assignments.
Legal, Economic and Cultural - Homework 1: Closing case of the ch.1 (page 35). Submit through
Systems. LMS. Due on at the Midnight before this class!
- Watch Hult Professor Jean Vanhoegaerden discussing why
Culture is important in International business:
http://www.hult.edu/news/cultural-differences-impact-
international-business/
- Submit final outline of group assignment through LMS. Due on at
the Midnight before this class.
Print out and bring the draft to this class!
4th Week Chapter 5 and Ethics and Corporate Social - Homework 2: Choose 1 of the Closing cases of the chapters 2, 3
Ch.6 Responsibility. or 4. Submit through LMS. Due on at the midnight before this
International Trade Theory class!!!
Government Policy and Video Clip to be assigned!
Intervention in International Trade
5th Week Chapter 6 & Ethics and Corporate Social - Homework 3:
Ch.7 Responsibility. - Read Closing cases at the end of these chapters.
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 International Trade Theory
Government Policy and
Intervention in International Trade
6th Week Ch.8 Foreign Direct Investment. - Reading case: A new era for Foreign direct investment?
Ch.9 Regional Economics Integration http://lic.neu.edu.vn:2057/doi/full/10.1108/MBR-12-2016-0047
Reading: Impact of Brexit on Businesses in the UK
http://www.market-inspector.co.uk/blog/2016/10/impact-of-
brexit-on-businesses-in-the-uk
Reading: How ‘Brexit’ Could
Change Business in Britain
(https://www.nytimes.com/interactive/2016/business/internation
al/brexit-uk-what-happens-business.html
7th Week Ch.8 Foreign Direct Investment. - Reading case: A new era for Foreign direct investment?
Ch.9 Regional Economics Integration http://lic.neu.edu.vn:2057/doi/full/10.1108/MBR-12-2016-0047
Reading: Impact of Brexit on Businesses in the UK
http://www.market-inspector.co.uk/blog/2016/10/impact-of-
brexit-on-businesses-in-the-uk
Reading: How ‘Brexit’ Could
Change Business in Britain
(https://www.nytimes.com/interactive/2016/business/international/bre
xit-uk-what-happens-business.html
8th Week Ch.13 & Ch.14 The Strategy and Organization of Reading Cases to be assigned!
International Business (i)
9th Week Ch.15 & Ch.16 Entry Strategy and Strategic (ii) Reading case: Entry Modes for International Markets:
Alliances Case Study of Huawei, A Chinese Technology
Enterprise.
Reading case: FDI Strategies of Chinese Companies in the
Electronics Industry: Motives, Locations, and Entry Mode
Choices.
10th Week Ch.16 & Ch.17 Entering Foreign Market: - Submit an individual assignments through through LMS. Due on at
(i)Exporting and Counter Trade; the midnight before this class.
(ii)Licensing and franchising - Homework 3: To be assigned.
Reading: Lessons Learned from Franchising a Business
https://www.allbusiness.com/lessons-learned-from-franchising-a-
business-14193998-1.html
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 11th Week Ch.18, 19 Functional Strategy of Interntional - Submit group ssignments through LMS. Due on at the
Business: Marketing, HRM, Midnight before the midnight before this class!
Accounting and Finance
12th Week Ch.19, 20 Functional Strategy of Interntional - Submit group ssignments through LMS. Due on at the
Business: Marketing, HRM, Midnight before the midnight before this class!
Accounting and Finance
13th Week Group Presentation Each group: 30 minutes for presentation and 10 minutes for Q&A
- Submit hard copy of a group’s final report
14th Week Group Presentation Each group: 30 minutes for presentation and 10 minutes for Q&A
- Submit hard copy of a group’s final report
15th Week Group Presentation Each group: 30 minutes for presentation and 10 minutes for Q & A
- Submit hard copy of a group’s final report
Additonal Week ???

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 8. REQUIRED TEXTBOOK
International Business: Competing in the Global Marketplace by Charles W.L.Hill
and S.Tomas M. Hult from Mx Graw Hill Education, 12e edition, 2019. Global Edition.

9. OTHER REQUIRED MATERIALS & INFORMATION

a. NEU’s Ebooks and documents at http://lic.neu.edu.vn:2048/menu: Emerald Insight, IG
Publishing eBook and Proquest Central
b. NEU’s Ebooks and documents at http://aep.neu.edu.vn:2048/menu
c. http://lic.neu.edu.vn:2057/doi/pdfplus/10.1108/IMR-10-2014-0322: Barriers to enter
in foreign markets: evidence from SMEs in emerging market.
d.http://lic.neu.edu.vn:2057/doi/full/10.1108/S1745-886220160000011029: FDI
Strategies of Chinese Companies in the Electronics Industry: Motives,
Locations, and Entry Mode Choices.
e. http://globalEDGE.msu.edu - Global EDGE: Internet Exercise
f. Additional course materials will be posted on TURNITIN. Please check TURNITIN
regularly before attending weekly class!
10. COURSE REQUIREMENT & GRADING POLICY
Grading Policy: Grades will be determined by the percentages listed below.
Class Participation 10%
Individual Assignment (Surprise Quizzes, 20%
homeworks, assignments)
Group Project 20%
Exams 50%

Class Participation – Class participation points will be based on general class

attendance, contribution in class and compliance with the class rules delineated below.
Poor class attendance, little contribution in class or non-compliance with class rules will
result in a poor class participation grade. Below are class rules:
1. Arrive on time and be seated and ready to begin when the class begins. If
you do arrive late, you are requested to enter the class through the rear doors only.
Note that this class is intended for registered students only. Guests may attend with prior
approval of the professor.
2. Come prepared – read the readings assigned. Be sure to check turnitin regularly to
assess the materials.
3. Do not leave class unless absolutely necessary. If you do need to leave, please
sit close to the door and make your exit as inconspicuous as possible.
4. Turn off cell phones and computers - NO TEXTING AND NO COMPUTERS WILL
BE ALLOWED DURING CLASS (you may be asked to leave class for that day if you
are found to be texting in class). No electronic devices (laptops, cell phones etc.) may
be on or used during class unless medically necessary and approved.
5. Video or audio taping of the class is strictly prohibited. Also, note takers who
are not registered in the class are not allowed in the class.
6. Do not engage in individual discussions. Persistent individual conversations will
result in the participants being asked to leave class for that day.
7. Participate by contributing comments and questions during the discussions.
The instructor will call on students during the class if participants do not volunteer.
8. Please use common courtesy and polite manners in class, during discussions and
in any emails or communication related to the class in a business-like tone.

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9. Keep items you bring to a class minimal. For instance, noisy newspapers and food
with odors are not acceptable. Small snacks are allowed and any additional materials
should be kept in your backpack.
10. I have no tolerance for acts of academic dishonesty (such matters may be treated as
listed below).
To be fair to all students, grade changes or additional extra credit opportunities will not
be considered. The only discussions on grades will be verification of the grade. The
professor will not tolerate requests to increase grades or any excuses regarding grades.
The system of an option final exam provides for any “second chances” for any issues
arising during the semester.
Surprise Quizzes – Three times during the semester, a surprise quiz will be given in
class. All three quizzes will be counted. Each of these three quizzes will be assigned
5 %. The topics will consist of reading materials and material will be covered in class.
The quizzes will be relatively short (no more than 10 questions) and the results will be
posted on dropbox.
Individual Assignment : Annotated Essay OR Case Analysis
1. Choose a topic that relates to personal and social responsibility of doing
international business.
2. Select ONE (1) journal article based on the topic from the above link
(http://lic.neu.edu.vn).
3. These journal articles should be from the period 2005 to present. If your
sources are older you need to justify why you have chosen them. You will be
assessed on the relevance of your sources.
4. Read this article thoroughly and summarise the information required for the
annotated bibliography.
5. The word count allows for 1,000 words for each article
6. Include an introduction and conclusion
7. The introduction should introduce the topic and the aspects of the topic which
will be covered.
8. The conclusion should highlight the findings of your analysis. You can do this
by examining the similarities and differences in the findings of the journal
articles and highlighting the main points.
An annotated bibliography provides a brief account of the available research on a
particular topic. It is a list of research sources that include concise descriptions and
evaluations of each source.
For each journal article:
1. List the citation for the article using the Harvard referencing style.
2. Write a brief introduction for the article, where you justify why you have chosen
it (perhaps because of the background or credibility of the authors).
3. List the aims and research methods.
4. Outline the scope of the research.
5. Explain the usefulness of this research to the topic.
6. List the limitations of the research.
7. Highlight the conclusions
For your submission:
(i) Individual Assignment Cover Sheet
(ii) The original journal article
(iii) The annotated bibliography
(iv) Full turnitin report

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Group Project - The Group project is an analysis of a topic assigned by teacher. Groups
will be decided by the 1st class. A research proposal will be handed in the 4 th class. The
presentations will run class 11 and 12 and final exam date the paper will be due. The
paper will be 15-20 pages in length of text (excluding appendices, cover page,
references, table of contents etc.) in proper format. The presentation will be a 30 minute
presentation based on your paper with a 10 minute Q&A.
Exams – The exam date is listed on the syllabus (but may be changed with advance
notice on dropbox if needed). Exam will be worth 50%. The exam will include multiple
choice, critical thingking question and will include reading materials. Material presented
and discussed in class and any material presented by guest lecturers.
Communication:
Studies show that students who engage in one-on-one discussions with the
instructor about the course receive better grades. I, therefore, encourage your discussion
with me. You can communicate during office hours, email or in class discussions. You
also are welcome to make separate appointments. I will be available before and after
class, but only for short questions. I also encourage feedback on the classes, lectures,
teaching and reading material. We enhance the class every semester and your thoughts
are valuable in the process.

SCHOOL FOR ADVANCED EDUCATION PROGRAMS Hanoi, Aug. 5th 2022

Signed Lecturer

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9|Page

(Note: Assigned score within a range is subjective assessment of degree criterion is met.)
No Topic
Exceptional
(range 90-100)
Speaker provides an accurate
and complete overview of the
topic;
Always have rich content, with
practical contact and
interesting analysis;
1 Content
Always use images, tables,
diagrams and charts presented
logically, intuitively and fully
accurate illustrations for
content.
Presentation is clear, logical,
and organized. Listener can
Organiza-
2 follow line of reasoning.
tion
3 Level of Level of presentation is
Presenta- appropriate for the audience;
tion Presentation is paced for
audience understanding. It is
not a reading of a paper;
Speaker is clearly comfortable
in front of the group and can
be heard by all.
RUBRIC FOR ORAL PRESENTATIONS
Assessment of Topic
Acceptable
(range 70-89)
Provides an overview of the
practicum experience relating
the topic;
Frequently rich content,
practical contact and
interesting analysis;
Frequently use images,
tables, diagrams and charts
are neatly implemented and
provided with the intended
content.
Presentation is generally
clear and well organized. A
few minor points may be
confusing.
Level of presentation is
generally appropriate;
Pacing is sometimes too fast
or too slow;
The presenter seems slightly
uncomfortable at times, and
the audience occasionally has
trouble hearing him/her.
Marginal
(range 45-69)
Provides an overview of the
practicum experience but
relatively relevant to the
requirements of the topic;
Sometimes there is relatively
rich content, with practical
contact and interesting
analysis;
Sometimes use easy-to-read
images, tables, diagrams and
charts, but the persuasion is
not high.
Listener can follow
presentation only with effort.
Some arguments are not
clear. Organization seems
haphazard.
Aspects of presentation are
too elementary or too
sophisticated for audience;
Much of the information is
read;
Presenter seems
uncomfortable and can be
heard only if listener is very
Topic
Unacceptable Score
(range 0-44)
Inadequate description of the
practice site experience with
no effort to relate the topic;
Rarely content is not rich,
there is no actual contact and
analysis
Rarely use images, tables,
diagrams and charts are
sloppy and do not provide the
intended content.
Listener unable to follow
presentation. Arguments are
not clear. No evidence of
organization in presentation.
The entire presentation is too
elementary or too
sophisticated for audience;
The information is read with
limited or no eye contact with
the audience;
Presenter is uncomfortable
and cannot be heard by
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 Assessment of Topic
(Note: Assigned score within a range is subjective assessment of degree criterion is met.) Topic
No Topic
Exceptional Acceptable Marginal Unacceptable Score
(range 90-100) (range 70-89) (range 45-69) (range 0-44)

attentive. listener.

RUBRIC FOR PAPERS AND REPORTS

Assessment of Topic
(Note: Assigned score within a range is subjective assessment of degree criterion is met.) Topic
No Topic
Exceptional Acceptable Marginal Unacceptable Score
(range 90-100) (range 70-89) (range 45-69) (range 0-44)

Provide an overview, accurate Provide an overview of the Provide an overview of the Inability to provide an overview of
and complete content presented content presented in the report / content presented in the the content presented in the
in the report / essay essay report / essay but there are report / essay
some unrelated
Always contact reality Frequently contact reality Sometimes contact reality Rarely contact reality
Content
1
Always have images, tables, Usually use images, tables, Sometimes use images, tables, Rarely use images, tables,
diagrams and charts presented diagrams and charts that diagrams and charts that diagrams and charts that provide
logically provide intended information provide intended information intended information

Duplicate rate of 15 - 20%

Duplicate rate below 10% Duplicate rate of 10 to less than Duplicate rate above 20%
15%

2 Organiza- Information is presented in a Information is presented in a Work is hard to follow as there Sequence of information is
tion logical, interesting way, which is logical manner, which is easily is very little continuity. difficult to follow. No apparent
easy to follow. followed. structure or continuity.
Purpose of work is stated, but
does not assist in following
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 Purpose is clearly stated and
explains the structure of work.
Format Always have a consistent
3 & format throughout the lesson
Aesthe-tics including title and caption styles and captions
Spelling Negligible misspellings and/or
& grammatical errors.
Gram-mar
Reference section complete
and comprehensive.
Refer-ences All appropriate persons and
organizations appropriate
acknowledged
(Note: Assigned score within a range is subjective assessment of degree criterion is met.)
No Topic
Exceptional
(range 90-100)
● Always answer clearly and
focus on the questions asked
● Always combine the use of
Purpose of work is clearly
stated assists the structure of
work.
There is a relatively consistent
format that includes title types
Minor misspellings and/or
grammatical errors.
Minor inadequacies in
references.
Some organizations or persons
not acknowledged
GRADING RUBRIC for EXAM ESSAYS
Assessment of Topic
Acceptable
(range 70-89)
● Answer in the center and
clearly most questions are
asked
work.
Consistent format includes title There is no consistent format
and caption types, but there
are some minor errors
Several spelling and
grammatical errors.
Inadequate list of references
or references in text.
Some organizations or
persons not acknowledged
Marginal
(range 45-69)
● Answer in the center and
clear some questions asked
● Try to incorporate some
Purpose of work is not clearly
stated.
including title types and captions
Numerous spelling and
grammatical errors.
No acknowledgements given
No referencing system used.
Topic
Score
Unacceptable
(range 0-44)
● Do not answer the focus and
clear the questions
● Do not combine information
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appropriate information,
details from class discussions
and designated documents
and assignments (if any),
providing necessary
evidence.
● Always keep a consistent
focus, not digressing
● Always present all
information in a clear,
accurate and reasonable
manner
● The essay is not merely a
repeat of the question and a
short answer
● No grammar / spelling
issues / etc.
● Combining most of the
information from class
discussions and designated
readings, providing some
necessary, but less thorough
and relatively relevant evidence
for the essay
● Maintain consistent
concentration relatively well
● Presenting most of the
information clearly and
accurately, there may be minor
problems with how to organize
the answer
● The essay is not merely a
repeat of the question and a
short answer
● There are very few
grammatical / spelling issues /
etc.
information from class
discussions and designated
readings, providing some
necessary evidence, but less
thorough and less relevant to
the essay
● Maintain consistent focus,
however there are some
unrelated places
● Presenting information quite
clearly and accurately, there
may be minor problems with
how to organize the answer
● Essays sometimes just repeat
the question and give a short
answer
● There are few grammatical /
spelling issues / etc.
from classroom discussions
and designated readings, do
not provide necessary
evidence
● Lost topic
● Presenting information in an
unclear, accurate and
problematic way about how to
organize answers
● The essay merely repeats
the question and gives a brief
answer
● There are many
grammatical / spelling issues /
etc.
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