Professional Documents
Culture Documents
Lamsin, Jasmin C.
Ramos, Junnell M.
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TABLE OF CONTENTS
Cover . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Table of Contents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
XI. Challenges . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20
XIII. Bibliography . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28
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I. THE COMPANY’S BACKGROUND
Figure No. 1
Jollibee Foods Corporation (JFC) is best known for its primary fast food brand Jollibee
which is the largest fast food chain in the Philippines with over 1,400 stores nationwide. JFC has
also gained international recognition as a result of its travels to many nations throughout the
world.
With modest origins as an ice cream parlor, Tony Tan and his family founded Jollibee, which has
since grown into an emerging global brand. The brand's principles are reflected in their
understands their target audience: the traditional family and all of their marketing materials
emphasize the significance of family values, making them the Philippines' number one family
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Jollibee Foods Corporation is also committed to serve its host communities through
socio-civic projects through the Jollibee Group Foundation. The organization has concentrated
training farmers to become stronger entrepreneurs and agricultural product providers, and
MISSION
● All our brands are trusted and well-loved, craved around the world:
-We are acknowledged as one of the Best Companies to Work for, regarded for our
efficient systems and processes, highly engaged teams and people-focused culture.
VISION
To serve great tasting food, bringing the joy of eating for everyone
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● Going beyond customer service
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II. RECRUITMENT AND SELECTION
While applying for the vacancies, aspirants have to check whether they are eligible or not for the
position announced by Jollibee Foods Corporation. Nowadays, companies prefer candidates who
Aspirants are recommended to use Jollibee Previous Papers to help them prepare for the
interview. Aspirants should familiarize themselves with the Syllabus, Test Pattern, and Interview
Process before beginning their preparation. So that the written or online test and interview go
smoothly.
In recruitment and selection of staff, other conflicts are also identified such as improper or
uncoordinated behavior from the international site of Jollibee Foods Corporation. The
international site started to recruit people who are directly from the domestic site even without
the consultation of the assigned manager. Addition to this, there was also some reported cases
wherein it shows unequal treatment of the personnel in the different divisions. The people who
are recruited from the domestic to the international part were immediately promoted to the next
2. Technical interview
3. HR interview
To Apply for Jollibee job openings or vacancies, candidates need to open the official company
website on careers page to see the available jobs. The following are the key result areas (KRAs)
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CORE COMPETENCIES: C.A.M.P. REQUIREMENTS
1. Customer Focus
Jollibee Foods Corporation’s application requirements may vary based on the job specification
intended to be taken by the applicant. Mainly, in order to make sure that the chosen applicant
will be qualified enough and is a suitable candidate for the position within the organization. The
company is always on the lookout for dynamic individuals to join the organization. Job boards
still play a significant role in company recruiting. Major employers post open positions on job
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Jollibee Foods Corporation (JFC) does provide the needed training before the employee
starts working. Such as classroom training, as well as videos, booklets, and other instructional
materials that will enable the new entrant to have a better understanding of how the company
operates. Employees receive substantial positive support as a result of the relationships they have
developed within the company. The company believes that employee happiness is the key to
prosperity in the organization as highly engaged employees are more productive when they are
happy in their workplace. With this, Jollibee Foods Corporation continues to revolutionize more
ways to motivate employees through holistic engagement activities that boost health and
Employees were given rigorous training in order to acquire the company's core values of
integrity and humility. The workplace was said to have a 'family-like' atmosphere, giving
In the long run, through the help of the training programs, seminars, and activities provided by
the company, the employees' development is aided with values that help empower the whole
● Teamwork ● Frugality
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A company that values family- the heart of its success is a family-oriented approach to personnel
management, making Jollibee one of the most admired employers in the region with an
Employer of the Year Award from the Personnel Management Association of the Philippines,
Best Employer in the Philippines Award from Hewitt Associated and a Top 20 Employer in Asia
A Well-Loved Brand- Jollibee's success has always hinged on customer pleasure. Jollibee has
evolved to be one of the most well-known and preferred brands in the Philippines by never
losing sight of its objectives. In the Philippines, it is now the market leader among fast food
Jollibee's growth is due to its delicious menu line-up – such as its superior-tasting Chickenjoy,
mouth-watering Yumburger and Champ hamburger, and deliciously satisfying Jollibee Spaghetti
facilities, and efficient manufacturing and logistics facilities. Well-trained teams that work in a
culture of integrity and humility, as well as a fun and family-like atmosphere, make it feasible.
Jollibee also used a lot of platforms to promote their own company such as launching the
Kwentong Jollibee Valentine series, which went viral immediately after it was released that
made them more famous. They also opened a lot of branches in every corner of the world. They
also offer fast moving deliveries at home and lastly, they always added new foods on their menu
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JFC developed "COVID-19 Emergency Response Programs" for its staff in the wake of the
COVID-19 disaster. Many of its employees have been adversely affected since the increased
arrangements (FWA) and split teams among it’s workers. Employees, including Senior Citizens
and PWDs, are also entitled to salary continuance during the quarantine period March 15-April
14, advance release of 13 month pay, and advance conversion of unutilized leaves. As well as;
● Health Insurance
● Sick Leave
● Educational Support
● Government-mandate Benefits
● Paid Leaves
● Health insurance
● Flexible Schedule
● Team Outings
Furthermore, JFC also offers additional benefits to support flexible work arrangements such as:
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Food quality, service, the price-to-value relationship, store location and ambiance, and efficient
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Employee satisfaction, according to Jollibee Foods Corporation, the secret to the company's
success since highly engaged employees are more productive when they are happy at work.
Jollibee continues to innovate new ways to encourage employees through holistic engagement
activities that improve health and wellness, family links, work relationships, and community
partnerships.
According to Stephen Spiegel (2020) rewarding and recognizing employees makes the
employees' engagement rise, which boosts retention and contributes to a more favorable work
environment. It increases the motivation of employees; when employees are motivated, they are
productive; productivity makes the work better. It is like investing to gain something.
‘Jollibee is, in general, a career route that must be pursued. This will provide you with a benefit
that no other Quick Restaurant can match. Aside from that, it is the Philippines' and the world's
most popular quick service restaurant said by the former restaurant manager of the Jollibee
group. Employees at Jollibee are given certificates, gift certificates, free food or meal discounts,
transportation allowances, meal allowances, performance bonuses, and mid- and year-end
incentives. Though working in a fast food restaurant is known to be difficult due to the high-
paced environment and the need to work on holidays, Jollibee ensured that their staffs were cared
There is one quote in the Jollibee Foods Corporation web page that says ‘Beelong to a company
that shows genuine concern for your well- being. In Jollibee, employees’ strong positive support
through relationships they have built inside the organization.’ And through the years Jollibee
shows how good their company is based on how they handle their employees.
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When employees are recognized and rewarded for their efforts, they are respected and
appreciated. It shows that the employer believes they are doing a good job, which encourages
them to not only maintain, but also to put more effort into improving their work. For example
extra paid time off, bonuses, gift cards, or maybe paid training services/ career development.
Figure No. 2
Figure No. 3
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Employee engagement is a notion in human resources (HR) that represents a worker's level of
passion and commitment to their job. Employees that are engaged care about their work and the
Figure No. 4
Jollibee Foods Corporation proves itself when it comes to caring people by winning the ‘Gallup
Exceptional Workplace Awards’. It is the first company in the Philippines to receive the Gallup
whose cultures promote high employee engagement. The Gallup Exceptional Workplace Award
winners put their employees at the center of their business strategy, concentrating on their
strengths and coaching talents to realize their maximum potential, resulting in increased human
motivation, creativity, and innovation. They also won the Forbes’ List of the World’s Best
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Figure No. 5
Employee engagement rises when they are rewarded and recognized, which boosts retention and
program can assist boost employee engagement, which can lead to a variety of business benefits
Employee recognition and employee engagement are directly proportional. The more of the
recognition and awards the higher the increase of employee engagement. Based on some
research, successful companies tend to have higher employee engagement than those in the
Given its evident links to job satisfaction and employee morale, employee engagement can be
effective communication. Employees that are engaged are more productive and perform better.
Staff engagement is linked to work happiness and employee morale, thus it's important for a
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communication. Employees that are engaged are more productive and perform better. They also
Since the 1990s, employee engagement has been a part of management philosophy, and it has
been increasingly popular in the 2000s. Employee engagement has been determined to have
direct correlations to a company's profitability and financial health, despite its naysayers, who
According to CEO of Jollibee Foods Corporation, Ernesto Tanmantiong, “We know that a
company is only as strong as the quality of its people, and it is our people who incessantly
inspire us to be better.” And it is proven how successful Jollibee Foods Corporation is.
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In a certain company, there is a set of rules and guidelines that refers to a specific action and it is
called “policy”. Policy was the term used to determine the decision making in an organization
(Merriam Webster Dictionary). In recent years, however, decision making has been extended
into strategy formulation implementation of strategic management. The goal of the company is to
obey the rules as well as the laws of the community. And in order to follow these rules, they also
The formulation of an organization’s policies may vary and upon the discretion of the higher
level within the board, most commonly may be originated by management. The ones who
originate policies to ensure that the mission and vision of the company will be in line to its
objectives are the managers. Generally, a company's policy manual contains and embodies these
regulations and policies. The second way policies come about is through appeal. And lastly,
policies can be externally imposed. It is way through various departments of government, trade
Jollibee is the largest fast food chain in the Philippines, operating nationwide of over 750 stores.
The dominant market leader in the Philippines knows their target market well and they are never
losing sight of their goals. Being a company that values family, Well-Loved Brand Customer
satisfaction has always been the key to Jollibee’s success. They are also promoting a family-
Jollibee implements and upholds various policies. First is the Conflict of Interest Policy which
ensures that the dealings with suppliers or service providers are observed without being biased,
personal interest, or favor, other than the best interest of the company. Second, the Material
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Related Party Transactions Policy. This ensures that integrity and transparency of related party
transactions are being raised. This policy is more likely to be focused on transparency, fairness,
and integrity to all related party transactions within the company. Third policy is the Insider
Trading Policy which is related to observing the statutory rules and regulations pertaining to
prohibition against insider trading. All required reports regarding trading are being submitted by
the company to the regulatory agencies within three business days from the date of sale or
purchase. The company’s practice is that the trading prohibition will be observed after the board
meeting approves the matter or after the disclosure. ‘Fourth Employee-Related Welfare and
Benefits Policy’ This policy simply implies applying and providing the benefits for employees
that are stated under the law. Also under this policy, the company provides training for all of the
employees. Fifth policy is the Whistle Blowing Policy, it ensures that a system is in place which
will enable stakeholders to submit reports, complaints or any other information regarding any
fraudulent, illicit, or unethical activity in an anonymous and confidential manner, without fear of
reprisal. The sixth and last policy is the Dividend Policy; the company declares dividends on a
As the dominant market leader in the Philippines, Jollibee surely upholds as well as implements
these policies, being focused on the goal, mission, and vision to be able to attain their position.
Policies within the organization are essential. It became the foundation of the company besides
its objectives. Employees also became safe by following and by knowing that there are certain
policies within the organization. It makes them realize that they are protected and well organized.
Also, these policies make the company being trusted by the people, knowing that there are
policies which follow the law. Policies as well as the market strategy of the company make an
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Labor relations determine the process between employers and employees, organization’s
management and unions in order to make decisions in organizations. These decisions are often
about salaries and wages, policies, benefits, working conditions, hours of work, security and
It is known that the salary as well as wages and other economic benefits of employees are not
only about and represent their income, but it also has the big impact for economic growth and
their ability to comfortably live during their present life and future after retirement. A labor
relation also tackles the well-being of an organization’s employees. It also recognizes the
concerns of all of the employees within the company. This component of an organization holds a
big part since this is about how they take care of their employees and how they are well
compensated. People know that a certain company works because of its backbone, the managers,
A quote was stated on the Jollibee’s official website, “Beelong to a company that shows genuine
concern for your well-being. In Jollibee, employees experience strong positive support through
relationships they have built inside the organization”. Jollibee, through the years do believe that
the happiness of the employees is the key to prosperity as well as the success of the company as
employees are more engaged and more productive when they are happy doing their work and
having a comfortable life within their workplace. With that being said, Jollibee always conducts
programs and continues to create more ways to motivate employees through holistic engagement
activities that will focus and boost health and wellness, family bonds, work relations, and
community relations.
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Jollibee also provides employees their statutory benefits as well as their health benefits. The
company also requires its employees to have their internal training and encourages external
training as and when related to an employee’s functions. All of the benefits that are under the law
Employees tend to love and to stay in a company if they know that they have a good relationship
and they know that the company values them. It is not always about salaries and wages, benefits,
and compensation that become the reason why employees stay in an organization. Sometimes,
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Jollibee was able to attain a competitive advantage over McDonald’s by doing two things: (1)
Retaining tight control over operations management, which allowed it to price below its
competitor and (2) Having the flexibility to cater to the tastes of its local consumers.
Jollibee’s success in its home market developed as a result of its ability to better meet the needs
of the Filipino customer. Although its success was mediated by the political and economic crises
of 1983, Jollibee was still able to deliver a product that was both cheaper and better tasting than
that of McDonald’s. The ability of Jollibee to adopt its menu to local tastes, as well as the “5 Fs”
of its operations management are two organizational capabilities that led the company to develop
Jollibee has the ability to adapt its menu items without jeopardizing its brand image. It also has
the advantage of having a flatter organizational structure that allows it to respond to changes in
the market more quickly. It is important for the company to recognize flexibility as a competitive
Tight operations management and the flexibility to adapt to local tastes increases the wedge
between customer willingness to pay and supplier opportunity cost. These savings in cost are
then passed onto the customer, who is also receiving a product that better meets his or her needs.
The ability of Jollibee to continue creating value for its customers by leveraging these activities
will be the key success factor for its international expansion. The brand name at home was
Jollibee Foods Corporation serves great-tasting, high-quality, and affordable food products such
as it’s superior tasting Chickenjoy, mouth-watering Yumburger, and deliciously satisfying Jolly
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Spaghetti, among other delicious products, with strict adherence to the highest standards of food
Jollibee Foods Corporation’s marketing strategy is attractive and highly commercialized, using
various media such as TV, radio, newsprint, and more; they must have spent millions of dollars
It relies on high customer traffic and efficient operations management. It provides excellent
service to the large number of people who visit its outlets by operating like a well-oiled machine
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XI. CHALLENGES
Labor Issues
It is alleged that the Makabayan bloc at the House of Representatives on Tuesday sought a
congressional probe into the alleged “illegal” and “unfair” labor practices of Jollibee Foods
Corp. (JFC) and its service contractors. According to the report cited from DOLE, Jollibee Foods
Corporation violated the security of tenure of its workers. It was then brought up by the group’s
filing of House Resolution 2009, which directs the House committee on labor and employment
to investigate the labor practices of JFC, which topped the list of corporations with the highest
number of labor-only contracting workers. DOLE has already ordered JFC to regularize 6,482
The bloc stressed the need to revisit the Labor Code provisions and issues of the Department of
this, The DOLE report also affirmed that some of the exactions on the employees' wages were
unauthorized and constituted interference of the disposition of the employees' wages in violation
of the Labor Code provision protecting the integrity of the employees' wages.
Jollibee had planned to open 600 stores this year, more than half of them overseas, a move that
would have made 2020 the first year in the company's history when its international business
generated greater organic store expansion than in the Philippines. While meeting that target
might have calmed some critics, it was believed that Jollibee had no other options but to preserve
liquidity amid the crisis. According to the Jollibee's founder, Tan Caktiong, the son of poor
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immigrants from China's Fujian province, overcoming the pandemic looms as one of the biggest
challenges of his and the company’s career particularly with the effect that was seen on some of
Shares in Jollibee Foods have plunged 25% this year, forcing the company to drastically rethink
its global expansion plans. Coronavirus pandemic has blown a gaping hole in Jollibee’s 2020
revenue forecasts. Jollibee had looked to turn those assets around in 2021, but the pandemic has
Jollibee went viral all over the world when the Jollibee BGC branch made an incident last June
3, 2021. A family’s late-night snack needed turned into a sorrowful tragedy when they were
handed a fried towel instead of luscious fried chicken. Despite the fact that it is hard to believe,
the incident did happen recently, in the Philippines. After a viral video tweet showing a client
being served a deep-fried towel instead of fried chicken, Jollibee Foods Corporation shuttered a
location of its fast-food restaurant in Bonifacio Global City for three days. Jollibee investigated
the problem quickly. Mishandled food is punishable under the Food Safety Act. A fine of at least
P100,000 and a one-month suspension can be slapped for the first offense.
Violations resulting in minor injuries due to food mishandling can result in a maximum fine of
P300,000 and a six-month suspension of operations. The perpetrator will also be responsible for
the wounded person’s hospital bills. If convicted of a violation that results in death, the offender
faces a sentence of six months to six years in prison and a maximum fine of P500,000. The store
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will also be permanently closed. JFC promised to their customers that this kind of situation will
Customer Conflicts
headquartered in Pasig, Philippines also known as one of the popular fast food brands
worldwide. In the field of business, there are a lot of challenges facing inside. Jollibee is also
facing different problems on every branch. Most of the problems or complaints they have
received are all about their crews. Most of the customers don’t like the bad treatment coming
Jollibee Foods Corporation closes 255 stores as the coronavirus pandemic hurts sales. System-
wide store closures due to the coronavirus pandemic led to a P12-billion net loss in the 1st half of
2020 for Jollibee Foods Corporation. Half of Jollibee stores worldwide were temporarily closed
during the 2nd quarter, resulting in a 48.4% decrease in sales to P30.7 billion, its financial
By the end of the quarter, 88% of stores had reopened in a limited capacity and catered mostly to
delivery and take outs. With no dine-in customers, revenues fell by 46.6% to P23.3 billion in the
2nd quarter.
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On a year-to-date basis, revenues fell 25.3% to P62.8 billion, while sales fell 24.5% to P85.8
billion. The losses also included significant costs incurred from giving emergency aid for
employees and assistance to frontliners. The executive Officer says that they are now focusing
on rebuilding their business and moving forward along with implementing major cost
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Because fast food restaurants are notorious for being incredibly busy, establishing a pleasant
atmosphere and a light setting for employees is advantageous. Jollibee is well-known for its
concern for its employees. However, due to a staffing shortage, some employees are grumbling
about the required overtime. Jollibee is a fast food restaurant, therefore it's understandable that
the place is crowded and the personnel are exhausted after a long shift. It is difficult for them to
make them over time. Employees will benefit immensely by increasing personnel to ensure that
As a result of its success, Jollibee is expanding globally, but some employees, notably those in
the service industry in the Philippines, are unsatisfied with their compensation, which begins at
46 pesos per hour and falls below the minimum wage while working eight hours per day.
Jollibee, a profitable fast food restaurant, can afford to pay their staff a little more. This is one of
If managers want to encourage their employees, they should focus on rewarding them for their
actions rather than scaring them with punishment. Promising rewards for certain behaviors
activates the "go" response, which motivates people to do action in order to hear the words.
Attempting to terrify people into action by threatening them with horrible things that will happen
if they don't act is likely to increase dread and anxiety, which might obstruct action. When you
combine this with the natural human predisposition to believe that avoiding pain and suffering is
as simple as not doing anything (for example, not ingesting poison to avoid death), it's evident
that punishment isn't a good incentive. It is like they intend to avoid the punishment by not doing
the things that can make them punished but on the other hand they didn’t also do the things that
make their work better because they are focused on avoiding the punishment.
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It is critical to ensure that the products and servicesoffered by a particular firm are both safe and
excellent. To earn trust and have customers fall in love with the products and services that the
firm provides, they must engage in quality assurance and evaluation operations. Jollibee is the
largest fast food business in the Philippines, with over 750 locations nationwide. It is absolutely
acceptable and anticipated that the products and services they provide are of high quality, which
is why Filipinos and people of other nationalities love and trust them.
Jollibee, the Philippines' largest fast food business, has numerous locations throughout the
country. Operating with a large and sufficient number of staffs and crew, they can also perform
activities connected to and focusing on the well-being of their employees, to ensure that they are
being treated properly by the consumers. The saying "Customers are always right" is valid, but
they must also ensure that both sides are treated fairly and without bias. Jollibee, on the other
hand, must ensure that the crews and staffs serve their customers appropriately and do their jobs
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XII. BIBLIOGRAPHY
Figure No. 5 Jollibee’s Forbes’ List of the World’s Best Employers Award 2021
Cervantes F. (2018) “Makabayan Bloc Seeks Probe on Jollibee Labor Issues”. PNA.GOV. 17
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Rivas, Ralf. 2020, August 5. “Pandemic knocks off P12 billion forms Jollibee in H1 2020”.
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Rivas R. (2021) “Jollibee Closes BGC Branch for 3 Days after Fried Towel Incident” 03 Jun
2021. {https://www.rappler.com/business/jollibee-closes-bgc-branch-days-fried-towel-incident-
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recognition-program}
864385222586849}
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