INTRODUCTION

In 1806, British soap and candle maker William Colgate opened a starch, soap and
candle factory called "The William Colgate Company" on Holland Street in New
York City. In the 1840s, the company began selling even-weight bars of soap. A
few years later, William Colgate died, and the company was reorganized into The
Colgate Company under the direction of his son, Samuel Colgate. In 1873, the
company launched its first toothpaste, a fragrant toothpaste in a jar. It was also
the first company to sell toothpaste in tubes. In 1928, following a major
acquisition, the Colgate-Palmolive-Pitt Company was formed. In 1953, "Peet" was
dropped from the title, leaving only "Colgate-Palmolive Company", its current
name. The company is in the personal care business, including oral care. The
company regularly launches new products and has maintained a solid financial
performance.
SOURCES:https://www.slideshare.net/rajag3/colgate-new

PRODUCTS AND SERVICES

Oral Care - In this area, companies offer products such as toothpaste, toothbrush,
tooth powder and tooth whitening products.
Body Care - This segment offers skin care, hair care, body wash and shaving
cream.
Home care - in this area, it launched the AXIOM brand - a dishwashing cream.
From the Dentist - The company's new product line will offer products such as
gingivitis treatment, Colgate sensitivity treatment and teeth whitening. Fluoride
treatment, treatment of mouth ulcers, special cleaning. New products such as
Colgate dental floss and ORAGARD-Ba oral ulcer cream were also launched.
This growth was driven by flagship brands Colgate Toothpaste, Active Salts, Max
Fresh and Colgate Total, as well as the recent launch of Visible White. The oral
care business (60% of toothpaste) accounts for more than 90% of the company's
sales.
SOURCE:https://www.slideshare.net/rajag3/colgate-new

SMART BRUSH 1.0

In 2014, the Kolibree brushes demonstrated real-time brushing performance by
sensing the position of the brush head in the mouth, showing which areas were
cleaned correctly and which areas needed attention. Collected over time, this
data provides groomers with a true picture of their grooming habits — the good,
the bad, and everything in between.
For instance the first oral hygiene products to have both a rechargeable battery
and a Bluetooth chips were unveiled on April 26 th 2018. These oral cleansing
products were branded as Colgate Smart Electronic Toothbrush D1. Following the
take up by major plumbing retailers this toothbrush sold directly to consumers
only was unable to load to the iTunes store. With the rise of the Internet of Things
(IoT) sensors and data production platforms, Colgate adopted Apple IoT developer
platform ResearchKit to crowdsource data targeted at advancing oral hygiene by
leveraging smart toothbrushes data.
Through ResearchKit, Colgate performed the largest at-home brushing study ever
done, said Hannah Payne, Global Director of Connected Health. The brushing
smart brush saw over 1 million at-home brushings. This resulted in that it had
comprehensive data in every zone of the tooth, not just the region the brush
covered. In Pareto units, 80% of the program's development time
To create E1, Colgate began working with Kolibree as the primary marketing
partner to quickly get it to market, a working relationship that was seamless
thanks to Colgate’s rich history of working with non-Colgate organizations and on
collaborative projects between companies
For many consumers, the "minimum loveable product" of E1 was the first time
they had a companion app that broke down their brushing routine with real-time
statistics. Nevertheless, it had room for improvement. Soon after the E1 was
introduced, Colgate began developing its replacement, a smaller, bolder brush
that would "enable individuals to make a tiny change to improve their oral care
every day," according to Kim Curtis, Global Director of Devices at Colgate.
SOURCE:https://innovation.colgatepalmolive.com/articles/colgate-hum-smartest-
toothbrush/