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  • Brandvate Outline

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    Benjamin Luta
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    KIWI, bata, Roiko, Equity bank, Brazil, Bill Clinton, Peugeot 504, the Beatles, and Nelson Mandela come to mind. A basic 101 program tailored to deliver healthy organizations by exploring the makeup and shaping the internal and external perceptions in thought and expression. Consultation sessions with one of our team to discuss: creative, communication, strategic or branding issues and guidance in execution the plans.

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    KIWI, bata, Roiko, Equity bank, Brazil, Bill Clinton, Peugeot 504, the Beatles, and Nelson Mandela come to mind. A basic 101 program tailored to deliver healthy organizations by exploring the makeup and shaping the internal and external perceptions in thought and expression. Consultation sessions with one of our team to discuss: creative, communication, strategic or branding issues and guidance in execution the plans.

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    Download as PDF, TXT or read online from Scribd
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    9 views2 pages

    Brandvate Outline

    Uploaded by

    Benjamin Luta
    KIWI, bata, Roiko, Equity bank, Brazil, Bill Clinton, Peugeot 504, the Beatles, and Nelson Mandela come to mind. A basic 101 program tailored to deliver healthy organizations by exploring the makeup and shaping the internal and external perceptions in thought and expression. Consultation sessions with one of our team to discuss: creative, communication, strategic or branding issues and guidance in execution the plans.

    Copyright:

    Attribution Non-Commercial (BY-NC)
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    Brandvate

    WhenwethinkaboutKIWI,bata,Roiko,EquityBank,Brazil,BillClinton,Peugeot504,theBeatles, andNelsonMandela;wordssuchasquality,affordable,champions,durable,legendary,freedomand sooncometomind. Brandvateisabasic101programtailoredtodeliverhealthyorganizationsbyexploringthemakeup andshapingtheinternalandexternalperceptionsinthoughtandexpression.

    Consultationsessionswithoneofthemembersofourteamtodiscuss:creative,communication, strategicorbrandingissuesandguidanceinexecutiontheplans.

    Content IntroductoryPresentation BusinesscoreandessenceOriginsThink.Know.Be PerceptionGuidanceCharterAudit.Strategize.Express BrandmanagementReflectCreate.Shape.Broadcast ExperienceService:Connect.Relate.Tip.


    BusinesscoreandessenceOrigins Think.Know.Be(1221hoursessions) o WhatisaBrand?See,hearandexperience:shapetheperceptionofthe world. o Whoareweconfusedfor? o Identifyour:industry,sector,serviceandproducts o Dreamscopeandimpactstaff,presenceincountries,annualturnover, contributiontoindustry,partners o ElevatorPitch?Paragraphsimplifyitforfamily,neighbor,landlord,sibling, daughter,parents,friend,spouse,matatutoutforthenewscasterandall o Missionandvision(canyoufeelitintheserviceEquityvs.Barclays) o Valuesandculture(whodifferentareyoufromthenun,pope,carjacker) o corebusinessthefivequestions o LinkfromcoreIDtoteam(HR),products,departments,clientexperience (players)tothepublic(ignorantandspectator) Takeouts:deliverables Dreamsessionpaper(BBCandOprah) BreakdownfromIndustrytoproducts Core(mission,vision,values,cultureandcorebusiness)Brandmanual content Elevatorpitch(sentenceandparagraph) Companyprofilecontent(coreID,products,departments,clientexperience andthepublic) Tagsimple,concise,inspirational,attainable,timeless,enduringand expandable VisualIDbriefforcorporateidentity(abriefdeliveredtothecreative department)

    TheCreativedepartmenttakesupdeliverablesfromthebrainstormingsessionsofOriginsto developtoolsthatwillcarrythebrandtothetargetaudience: VisualBrandIDcarriers CorporateIDBrandIdentity,Presentation.online IdentityPack CorporateID19,000 BasiclogousagemanualPDF(withoptionofPrint)ksh.7,500 PresentationPack PowerPoint(threeslides)6,000 Profile10,000 OnlinePack Landingpage15,000 ConsultationononlineprofessionalandsocialnetworkingFree Benefits Yougetanopportunitytodoitrightfromthewordgo NetworkwithotherentrepreneurswithinourGoCreationsfraternitywhowillsharetheir experienceanddobusinesswithyou. Creativeprofessionalstoassistinyourcommunication Communicationauditsandrevisionsofexecutionbasedonfeedbackreceivedfromthe targetaudience Preparedby BenjaminLuta BrandsCreatorandLeadStrategist GoCreations AfricaReCentre1stFloorHospitalRdUpperHill P.O.Box338100200NRB Tel:0202805016 'Distinctfacescommunicate' ReferencesofclientsenjoyingBrandvate: KagundaChege PersonalDevelopmentCentre 0733803769 EvelynMunyao Green&Gold 0733678242

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