I.

Fixed Sale Period

 The sale for a given period will be more or less the same regardless of a promo.

 Considering that the market is fixed and knowing that there will be a discounted price/
promo on a specific period, customers/ customers will buy little or none on the regular
periods and wait for that period with promo to avail.

II. Negative Promo

 Rather than discounting 15% on a specific period, why not increase by 15% of the original
price on a particular period putting consumers/buyers in a fear of the increase resulting to
more sales which is the same as to offering a promo or discount. This is a win-win situation
for both the company and the consumers.
 Prospectively increasing the price is i

III. Product Devaluation

 Offering discounts cannot be justified as a sale but rather decreases the value of the product
as a whole. It also compromised the credibility of the product and the responsibility of the
company to its creditors, employees and the past consumers/buyers.