Scribd Logo
Upload

Welcome to Scribd!

  • QUP Digital Marketing TimeLine (Final Edited) 11!10!2021

    Uploaded by

    abdallah magdy
    8 views18 pages
    The document contains a marketing plan for an Egyptian ride-hailing service called QUP Egypt across 4 weeks. It outlines the content that will be published on various digital marketing channels including Facebook, Instagram, Twitter, LinkedIn, YouTube, TikTok, Google and their website. The content includes stories, posts, videos and designs. It also includes the target audience and copy for some sponsored content promoting QUP Egypt for drivers and riders.

    Original Description:

    Original Title

    QUP Digital Marketing TimeLine (Final Edited)11!10!2021

    Copyright

    © © All Rights Reserved

    Available Formats

    XLSX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    The document contains a marketing plan for an Egyptian ride-hailing service called QUP Egypt across 4 weeks. It outlines the content that will be published on various digital marketing channels including Facebook, Instagram, Twitter, LinkedIn, YouTube, TikTok, Google and their website. The content includes stories, posts, videos and designs. It also includes the target audience and copy for some sponsored content promoting QUP Egypt for drivers and riders.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    8 views18 pages

    QUP Digital Marketing TimeLine (Final Edited) 11!10!2021

    Uploaded by

    abdallah magdy
    The document contains a marketing plan for an Egyptian ride-hailing service called QUP Egypt across 4 weeks. It outlines the content that will be published on various digital marketing channels including Facebook, Instagram, Twitter, LinkedIn, YouTube, TikTok, Google and their website. The content includes stories, posts, videos and designs. It also includes the target audience and copy for some sponsored content promoting QUP Egypt for drivers and riders.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 18

    MARKETING DATE Publishing

    CONTENT TYPE
    CHANNEL (DAY/MONTH/YEAR) Status

    WEEK 1

    10/11/2021 Story 001 Organic

    10/11/2021 Post 001 Organic

    FACEBOOK
    10/13/2021 Post 002 Organic

    10/15/2021 Post 003 Organic

    10/17/2021 Post 004 Organic

    10/13/2021 Video 001 Organic


    10/17/2021 Video 002 Organic

    10/11/2021 Story 001 Organic


    10/11/2021 Post 001 Organic

    INSTAGRAM
    10/13/2021 Post 002 Organic
    10/15/2021 Post 003 Organic
    10/17/2021 Post 004 Organic
    10/13/2021 Video 001 Organic
    10/17/2021 Video 002 Organic

    10/11/2021 Post 001 Organic


    10/13/2021 Post 002 Organic
    TWITTER 10/15/2021 Post 003 Organic
    10/17/2021 Post 004 Organic
    10/13/2021 Video 001 Organic
    10/17/2021 Video 002 Organic

    10/11/2021 Post 001 Organic

    LINKEDIN
    10/13/2021 Post 002 Organic
    LINKEDIN 10/15/2021 Post 003 Organic
    10/17/2021 Post 004 Organic
    10/13/2021 Video 001 Organic
    10/17/2021 Video 002 Organic

    Channel Banner Organic


    YOUTUBE
    10/13/2021 Video 001 Organic
    10/17/2021 Video 002 Organic

    TIK TOK
    10/13/2021 Video 001 Organic
    10/17/2021 Video 002 Organic

    GOOGLE
    10/11/2021 Design 001 -
    10/13/2021 Design 002 -

    WEBSITE
    10/11/2021 PopUp Design 001 Organic
    10/13/2021 Notifecation Design 001 -

    WEEK 2
    - Story 001 Organic
    - Post 001 Organic
    - Post 002 Organic
    FACEBOOK - Post 003 Organic
    - Post 004 Organic
    - Video 001 Organic
    - Video 002 Organic

    - Story 001 Organic


    - Post 001 Organic
    - Post 002 Organic
    INSTAGRAM - Post 003 Organic
    - Post 004 Organic
    - Video 001 Organic
    - Video 002 Organic

    - Post 001 Organic


    - Post 002 Organic
    - Post 003 Organic
    TWITTER
    TWITTER
    - Post 004 Organic
    - Video 001 Organic
    - Video 002 Organic

    - Post 001 Organic


    - Post 002 Organic
    - Post 003 Organic
    LINKEDIN
    - Post 004 Organic
    - Video 001 Organic
    - Video 002 Organic

    - Channel Banner Organic


    YOUTUBE - Video 001 Organic
    - Video 002 Organic

    - Video 001 Organic


    TIK TOK
    - Video 002 Organic

    - Design 001 -
    GOOGLE
    - Design 002 -

    - PopUp Design 001 Organic


    WEBSITE
    10/18/2021 Notifecation Design 002 -

    WEEK 3

    10/25/2021 Story 002 Organic

    10/27/2021 Post 005 Organic

    10/30/2021 Post 006 Organic

    FACEBOOK

    10/31/2021 Post 007 Organic


    FACEBOOK

    11/1/2021 Post 008 Organic

    10/25/2021 Video 003 Organic


    10/27/2021 Video 004 Organic

    10/25/2021 Story 002 Organic


    10/27/2021 Post 005 Organic
    10/30/2021 Post 006 Organic
    INSTAGRAM 10/31/2021 Post 007 Organic
    11/1/2021 Post 008 Organic
    10/25/2021 Video 003 Organic
    10/27/2021 Video 004 Organic

    10/27/2021 Post 005 Organic


    10/30/2021 Post 006 Organic
    10/31/2021 Post 007 Organic
    TWITTER
    11/1/2021 Post 008 Organic
    10/25/2021 Video 003 Organic
    10/27/2021 Video 004 Organic

    10/27/2021 Post 005 Organic


    10/30/2021 Post 006 Organic
    10/31/2021 Post 007 Organic
    LINKEDIN
    11/1/2021 Post 008 Organic
    10/25/2021 Video 003 Organic
    10/27/2021 Video 004 Organic

    - Channel Banner Organic


    YOUTUBE 10/25/2021 Video 003 Organic
    10/27/2021 Video 004 Organic

    10/25/2021 Video 003 Organic


    TIK TOK
    10/27/2021 Video 005 Organic

    10/27/2021 Design 003 -


    GOOGLE
    10/30/2021 Design 004 -
    10/27/2021 PopUp Design 002 Organic
    WEBSITE
    10/30/2021 Notifecation Design 003 -

    WEEK 4
    - Story 002 Organic
    - Post 005 Organic
    - Post 006 Organic
    FACEBOOK - Post 007 Organic
    - Post 008 Organic
    - Video 003 Organic
    - Video 004 Organic

    - Story 004 Organic


    - Post 005 Organic
    - Post 006 Organic
    INSTAGRAM - Post 007 Organic
    - Post 008 Organic
    - Video 003 Organic
    Video 004 Organic

    - Post 005 Organic


    - Post 006 Organic
    - Post 007 Organic
    TWITTER
    - Post 008 Organic
    - Video 003 Organic
    - Video 004 Organic

    - Post 005 Organic


    - Post 006 Organic
    - Post 007 Organic
    LINKEDIN
    - Post 008 Organic
    - Video 003 Organic
    - Video 004 Organic

    - Channel Banner Organic


    YOUTUBE - Video 003 Organic
    - Video 004 Organic

    - Video 003 Organic


    TIK TOK
    TIK TOK
    - Video 005 Organic

    - Design 003 -
    GOOGLE
    - Design 004 -

    - PopUp Design 002 Organic


    WEBSITE
    - Notifecation Design 003 -
    Publishing Target
    Content Copywriting LINK
    Status Audience

    QUP EGYPT
    Rider/ ‫انطالقة جديدة‬
    -
    Driver ‫لخدمات النقل الذكي لالفراد‬
    ‫االن في مصر‬
    ‫ في‬QUP ‫راحتك تهمنا‬
    ‫ اطلب‬QUP ‫وهيجيلك احدث عربيات‬
    Sponsored Rider
    ‫والتكييف شغااااال‬
    Promo+CTA
    ‫ اطلب‬QUP ‫ومتفكرش هتدفع كام‬
    Sponsored Rider ‫ارخص سعر رحلة في مصر‬
    Promo+CTA
    ‫انضم لكيو اب‬
    Sponsored Driver ‫وفلوسك كلها فى جيبك‬
    0% ‫لشركة‬22‫عمولة ا‬+CTA

    ‫قد الشغل؟‬
    ‫انضم لكيو اب‬
    Sponsored Driver ‫رحالت طوال اليوم‬
    0% ‫لشركة‬22‫عمولة ا‬+CTA

    Sponsored Rider Under Preparing


    - Driver Under Preparing
    Rider/Driver
    - Facebook Copy
    Driver
    Sponsored Rider Facebook Copy
    Sponsored Rider Facebook Copy
    Sponsored Driver Facebook Copy
    Sponsored Driver Facebook Copy
    Sponsored Rider Under Preparing
    - Driver Under Preparing

    - Rider Facebook Copy


    - Rider Facebook Copy
    - Driver Facebook Copy
    - Driver Facebook Copy
    - Rider Under Preparing
    - Driver Under Preparing

    - Rider Facebook Copy


    - Rider Facebook Copy
    - Driver Facebook Copy
    - Driver Facebook Copy
    - Rider Under Preparing
    - Driver Under Preparing

    - Static
    Sponsored Rider Under Preparing
    Driver Under Preparing

    Sponsored Rider Under Preparing


    Sponsored Driver Under Preparing

    Sponsored Rider Facebook Copy 001


    Sponsored Rider Facebook Copy 002
    Rider/Driver
    - Under Preparing
    Driver
    Rider/Driver
    Sponsored Facebook Copy 001
    Driver

    - Rider/Driver Facebook Copy Week 1


    Sponsored Rider Facebook Copy Week 1
    Sponsored Rider Facebook Copy Week 1
    Sponsored Driver Facebook Copy Week 1
    Sponsored Driver Facebook Copy Week 1
    Sponsored Rider Under Preparing
    - Driver Under Preparing

    - Rider/Driver Facebook Copy Week 1


    Sponsored Rider Facebook Copy Week 1
    Sponsored Rider Facebook Copy Week 1
    Sponsored Driver Facebook Copy Week 1
    Sponsored Driver Facebook Copy Week 1
    Sponsored Rider Under Preparing
    Sponsored Driver Under Preparing

    - Rider Facebook Copy Week 1


    - Rider Facebook Copy Week 1
    - Driver Facebook Copy Week 1
    - Driver Facebook Copy Week 1
    - Rider Under Preparing
    Driver Under Preparing

    - Rider Facebook Copy Week 1


    - Rider Facebook Copy Week 1
    - Driver Facebook Copy Week 1
    - Driver Facebook Copy Week 1
    - Rider Under Preparing
    Driver Under Preparing

    - Static
    Sponsored Rider Under Preparing
    - Driver Under Preparing

    Sponsored Rider Under Preparing


    Sponsored Driver Under Preparing

    Sponsored Rider Facebook Copy 001


    Sponsored Rider Facebook Copy 002

    - Rider/Driver Under Preparing


    Sponsored Rider/Driver Facebook Copy 002

    Rider/
    - Desgin Only
    Driver
    ‫ استخدم‬QUP
    ‫واطلب عربية تليق بيك‬
    Sponsored Rider
    ‫والتكييف دايما شغال‬
    Promo+CTA
    ‫ اطمن على عيلتك واطلب‬QUP
    Sponsored Rider ‫اعلى نظم االمان المتطورة‬
    Promo+CTA
    ‫هنحافظ على مصدر رزفك‬
    Sponsored Driver ‫انضم لكيو اب بيتك التاني‬
    0% ‫لشركة‬22‫عمولة ا‬+CTA
    ‫هتعرف تسد؟‬
    ‫ساعة‬24 ‫في كيو اب الطلبات‬
    Sponsored Driver ‫اشتغل مع االقوى‬
    0% ‫لشركة‬22‫عمولة ا‬+CTA
    Sponsored Rider Under Preparing
    - Rider Under Preparing

    - Rider/Driver Facebook Copy


    Sponsored Rider Facebook Copy
    Sponsored Rider Facebook Copy
    Sponsored Driver Facebook Copy
    Sponsored Driver Facebook Copy
    Sponsored Rider Under Preparing
    Sponsored Rider Under Preparing

    - Rider Facebook Copy


    - Rider Facebook Copy
    - Driver Facebook Copy
    - Driver Facebook Copy
    - Rider Under Preparing
    Rider Under Preparing

    - Rider Facebook Copy


    - Rider Facebook Copy
    - Driver Facebook Copy
    - Driver Facebook Copy
    - Rider Under Preparing
    Rider Under Preparing

    - Static
    Sponsored Rider Under Preparing
    Sponsored Rider Under Preparing

    Sponsored Rider Under Preparing


    Sponsored Driver Under Preparing

    Sponsored Rider Facebook Copy 005


    Sponsored Rider Facebook Copy 006
    - Rider/Driver Under Preparing
    Sponsored Rider/Driver Facebook Copy 005

    Rider/
    - Facebook Copy Week 3
    Driver
    Sponsored Rider Facebook Copy Week 3
    Sponsored Rider Facebook Copy Week 3
    Sponsored Driver Facebook Copy Week 3
    Sponsored Driver Facebook Copy Week 3
    Sponsored Rider Under Preparing
    Sponsored Rider Under Preparing

    - Rider/Driver Facebook Copy Week 3


    Sponsored Rider Facebook Copy Week 3
    Sponsored Rider Facebook Copy Week 3
    Sponsored Driver Facebook Copy Week 3
    Sponsored Driver Facebook Copy Week 3
    Sponsored Rider Under Preparing
    Sponsored Rider Under Preparing

    - Rider Facebook Copy Week 3


    - Rider Facebook Copy Week 3
    - Driver Facebook Copy Week 3
    - Driver Facebook Copy Week 3
    - Rider Under Preparing
    Rider Under Preparing

    - Rider Facebook Copy Week 3


    - Rider Facebook Copy Week 3
    - Driver Facebook Copy Week 3
    - Driver Facebook Copy Week 3
    - Rider Under Preparing
    Rider Under Preparing

    - Static
    Sponsored Rider Under Preparing
    Sponsored Rider Under Preparing

    Sponsored Rider Under Preparing


    Sponsored Driver Under Preparing

    Sponsored Rider Facebook Copy 005


    Sponsored Rider Facebook Copy 006

    - Rider/Driver Under Preparing


    Sponsored Rider/Driver Facebook Copy 005
    NOTES (e.g., specific
    images size, etc.)

    1080x1920

    1080x1080

    1080x1080

    1080x1080

    1080x1080

    1080x1080
    1080x1080

    1080x1920
    Requierd Placments Sizes
    Requierd Placments Sizes
    Requierd Placments Sizes
    Requierd Placments Sizes
    Requierd Placments Sizes
    Requierd Placments Sizes

    Minimum 600 X 335


    Minimum 600 X 336
    Minimum 600 X 337
    Minimum 600 X 338
    Max 1280x1024
    Max 1280x1025

    Flexible
    Flexible
    Flexible
    Flexible
    Flexible
    Flexible

    2,560 x 1,440
    16:9 - 4:3
    16:9 - 4:4

    9:16
    10:16

    As Guide
    As Guide

    Flexible
    720x480

    You might also like