Activity 1

SCENARIO
Mr. Jackson is the owner of an eclectic bookstore located in a mid-size city. He has
owned the store for the past 3 years and has built a dedicated customer base. He
offers individualized service, book signing events, a large cozy sitting area for
readers, and an atmosphere of comradery and similar interests. Within the past
year, a large national bookstore moved in across town. Mr. Jackson’s business is
being impacted by the services they offer, including online services, a café, and
customer rewards programs.
To add to his recent hardships due to the competition, the pandemic of 2020 has left
many businesses struggling financially. The mandatory closing of businesses and
then the slow re-opening created a tremendous loss of revenue. Small businesses,
such as Mr. Jackson’s bookstore, are experiencing tremendous strife and additional
competition, such as from Amazon and Barnes & Noble online services.

High-Low(Jayden Nolan) High-high (dakwon and Fortune)

● Move to a bigger city ● Provide online services

● Get more years for experience
● Provide services that also prevents
pandemic spread
● A reward service
● Partnerships with bigger companies
Low-Low Joshua Brown
● Bad customer service.
● No variety of books.
● No comfortable reading or sitting
areas.
● Zero expansion towards versatility in
the company.
● No sponsorships
● Add some sort of concession inside of
the store
● multi-level space offering books,
records, and local art.
● Provide more than just books. (items
related to book characters can also be
sold in bookstores too)
● Play some music in the store
Low-High(Anthony Gates)
● Financial struggle
● Large bookstore offers more than him
● Loss of customers
● Book signing events
● Audio books